Author: admin
They’ve been called out for child labor scandals. They’ve been blamed for fueling obesity and global health crises. And yet… we still love them.Fact is; Nike and Coca-Cola are still two of the most beloved brands on the planet. They have truly mastered the art of influencing consumer behavior, despite their not-so-spotless track records. Nike, with its empowering “Just Do It” message, and Coca-Cola with its feel-good “Share a Coke” campaign, have woven themselves into the very fabric of our lives. When you’re born to do it, just do it. #justdoit pic.twitter.com/WfDTRMwAp9 — Nike (@Nike) September 10, 2018How is that possible? Why do…
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI campaign “destroyed the spirit of Christmas” and “earns Coca-Cola a lump of coal.” Strong words. But has Manuel “Manolo” Arroyo, the executive vice president and global chief marketing officer for the company, just made a career-damaging move? In testing for festive campaigns globally by DAIVID,…
Website downtime is an extremely frustrating experience for business owners, bloggers, and other professionals across all industries. If this problem isn’t addressed quickly and efficiently, affected sites will likely experience a big drop in engagement and sales. I don’t have to tell you that this situation is far from ideal. My goal today is to help you tackle this problem by sharing some of the most common reasons sites go down, as well as actionable strategies to fix it so you can get on with the rest of your day. On that note, let’s dive in! Source: Envato Firstly,…
Mukbang has taken the world by storm, and Singapore is no exception. For those who don’t know, mukbang is a popular genre of live streaming or video content where influencers eat large quantities of food while engaging with their audience. Whether it’s an insane food challenge or a simple appreciation of flavours, Singapore’s mukbang influencers have gained a dedicated following by combining massive meals with entertaining commentary. In the highly competitive world of influencer marketing in Singapore, these food lovers have carved out a niche for themselves, captivating audiences with their appetites and engaging personalities. Here are four mukbang influencers…
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Manager, Single Grain (Remote) Salary: $75,000 – $90,000 Conducting comprehensive site audits, identifying optimization opportunities, and prioritizing recommendations based on expected impact Performing ongoing keyword research and competitor analysis, transforming findings into content ideas and optimizations Sr. SEO Decision Scientist, ZipRecruiter (Remote) Salary: $145,000 – $177,500 Descriptive Analysis: Utilize descriptive analysis to uncover insights…
Many talented professionals hold back from speaking at tech events, believing they need years of experience or expert status first. Drawing from her experience as a first-time speaker at WordPress Accessibility Day 2024, Victoria Nduka discusses how speaking at events benefits both individuals and the tech community.On Thursday, October 10, 2024, I gave my first talk at an international event, the WordPress Accessibility Day (WPAD) 2024. Just a few months before, I was a newcomer to the world of web accessibility. Yet here I was, speaking to an audience of accessibility specialists and advocates, and they were genuinely interested in…
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind?Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set to a techno soundtrack?If that’s not where your mind went, you’re not alone. The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team. The brand says that the campaign is the “physical manifestation” of its new philosophy: “Exuberant Modernism.”The work…
AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: Personalized customer experiences Automated content creation Predictive analytics for better decision-making Enhanced chatbots and virtual assistants Visual search capabilities How to choose the right AI marketing tools: Define clear objectives Assess your needs and budget Look for easy integration with existing systems Prioritize user-friendly interfaces Consider scalability for future growth Remember: AI tools enhance human creativity, not replace it. Use them to handle data and optimization, freeing your team to focus on strategy and innovation. Quick Comparison: As we move into 2025, these…
Businesses are constantly looking for ways to stay ahead of the competition. The freelancer economy has opened opportunities for them to create a winning digital marketing strategy without relying solely on in-house teams. Before diving into the steps to building an effective strategy, it’s essential to understand the growing influence of freelancers in digital marketing. According to Fiverr’s Freelance Economic Impact report, freelancers earned over $191 billion in revenue and contributed 1.1% of the U.S. GDP in 2023. Source Freelancers continue to be an influential economic force. They drive this trend by their flexibility, specialized skills and expertise, and cost-effectiveness.…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…