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The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. Understanding this dynamic is essential for businesses aiming to enhance their online visibility and connect with their target audience effectively. In this article, we’ll explore how social media can significantly boost your SEO efforts. We’ll delve into practical examples, consider the impact of recent industry…

We’ll begin by creating the game area using the HTML canvas element.  The  element provides access to the Canvas API, which allows us to draw graphics on a webpage. In your HTML add the code below. 1 class=”instructions”> 2 3 Bounce the ball with the paddle. Use your mouse to move the paddle and 4 break the bricks. 5 6 7 8 id=”myCanvas” width=”640″ height=”420″> 9 id=”start_btn”>Start game The canvas is the area where we will draw our game graphics; it has a width of 640 pixels and a height of 320 pixels. Setting the size…

Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Digital marketing is the big umbrella covering all online marketing efforts Social media marketing is just one piece of digital marketing, focused on social platforms Key differences: Scope: Digital marketing covers all online channels, social media marketing only social platforms Goals: Digital marketing aims to boost overall online presence, social media marketing builds relationships Tools: Digital marketing uses SEO tools and analytics, social media marketing uses posting and engagement tools Where they connect: Both need great content Both use…

When your favorite influencers aren’t creating YouTube or Instagram content, odds are they’re working on a new Spotify playlist. Influencers are some of the most followed users that create popular playlists filled with the ideal music for any mood. Whether it’s a top workout playlist to get you pumped up for a run or a soothing playlist for a relaxing car ride, these influencers have curated the perfect songs for every occasion. Here are the top Spotify playlists you can start streaming ASAP:  Top Influencer Spotify Playlists    1. Emma Chamberlain  Queen of YouTube, Emma Chamberlain, brings her audience yearly…

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” capability allows agencies to build curated auction packages with data segments and inventory from trusted partners like Audigent, IAS, LiveRamp, Lotame, and others. This cuts out the hassle for agencies of having to manage separate payments and invoices with various data and inventory providers. Curation aims to help agencies overcome challenges in reaching the right audiences across a fragmented digital landscape, especially in emerging formats…

It’s the end of the year, and as we look at our inventory, we thought, “Let’s help everyone in our community get ready for the year ahead!” Get friendly pricing on bundles of books and workshops to dive deep into the subjects you care about most. Let’s bundle up and save!Earlier this month, we wrapped up our SmashingConfs 2024, and one subject that kept coming up over and over again — among attendees, between speakers, and even within the staff — was “what would we like to get better at next year?”It seems like everyone has a different answer, but…

In a world where influencers often feel compelled to fit into trends and algorithms,Leslie Lux has carved out a space that’s entirely her own. Her rise to fame isn’tjust about physical transformation or viral content; it’s about the powerful blend offitness, authenticity, and unapologetic individuality. For Leslie, her journey fromVenice Beach dreamer to Hollywood aspirant has become something larger thanherself—a rallying call for others to embrace their unique identities and pursuetheir goals with relentless fearlessness. Leslie Lux has created a persona that is part superhero, part real-life warrior.Through her story, she’s amassed a loyal following of fans who aren’t…

Gap Inc. is making a comeback.Over the past couple of years, the brand has been steadily fighting its way out of a stagnant state. Some of the things that have contributed to this success include bringing on Zac Posen as creative director, and revitalizing the brand through key brand partnerships, cultural moments, and influencer strategies.In this article, we’ll break down the components of Gap’s marketing and influencer strategy and share valuable insights that other brands can leverage for success.Gap x DÔEN: A Winning Brand PartnershipIn May 2024, Gap launched a collaboration with the women’s fashion brand DÔEN, offering a limited…

If you’ve been looking for a creative tileable pattern to make your designs look even more beautiful, you’ve come to the right place. In this post, we’re sharing a collection of the best Photoshop patterns with various design styles and aesthetics (both free and premium). When designing a background, whether it’s for a book cover, business card, or a website, using a creative pattern goes a long way to add a personal touch to the overall look of the design. Not to mention that patterns also help highlight certain types of content above the background as well. Crafting such a…

By Kaleigh Moore September 3, 2024 I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections…