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The North America CEO of media agency dentsu X, Leah Meranus, has left the company, ADWEEK has learned. Meranus was appointed to the role in January of 2023, promoted from her previous post as U.S. chief media officer at dentsu X. She was tasked with establishing deeper industry partnerships and growing the dentsu-owned agency’s business. She informed some colleagues she was leaving the company last week, according to a source with a high level of knowledge of dentsu’s movements. The agency confirmed the news in a statement shared with ADWEEK, writing: “We thank Leah for her contributions and leadership during her time with…
If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage decision-makers, and nurture opportunities. And while I don’t talk about it in my book Maximizing LinkedIn for Business Growth because I consider it more of an advanced strategy, Boolean search is one of the most underrated tools available for cutting through the noise. During my time as a Fractional CMO and frequent user of LinkedIn since I joined in 2004,…
In today’s tourism landscape, travelers are bombarded with information from every direction—travel blogs, social media, booking platforms, review sites, and more. While this abundance creates opportunities, it also leads to information overload, decision fatigue, and confusion. For tourism professionals, the challenge is no longer just to be present online, but to stand out by offering targeted, high-quality, and trustworthy content. This is where content curation becomes a game changer. More than simple content aggregation, content curation is the practice of selecting, organizing, contextualizing, and sharing existing content to add value, guide audiences, and reinforce brand identity. Here are four key…
Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters. Say hello to Google’s AI Mode Google AI Mode is a feature in Search that uses generative AI to deliver full, conversational answers instead of just showing a list of links. It breaks questions into parts, pulls information from across the web, and presents a direct, useful response at the top of the results…
Designing a user interface is a complex task that requires careful consideration of various design elements, including layout, typography, color, and usability. However, with the right tools, the process becomes much more manageable. Figma is a widely popular prototyping tool for designers, known for its range of user-friendly features that make creating beautiful interfaces easier. As a collaborative design tool, it allows multiple users to work on a project simultaneously, making it perfect for large or remote teams. Designing an interface from scratch can be time-consuming, which is why using a web or a mobile UI kit is a great…
This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS.txt file. Is OpenAI stealing Google’s search results? Google says normal SEO works for AI Overviews. Google Search doesn’t support product pricing by state. Google spoke about CSS and SEO. Google also…
For most sales firms, the focus is simple: drive numbers, close deals, and move on to the next client. Von Oben Solutions, a B2B sales and marketing firm based in Bloomington, Minnesota, has taken a different path. Instead of treating sales representatives as temporary hires or replaceable talent, the company has built its entire model around developing individuals into leaders, and eventually, into trusted partners within the business. Von Oben Solutions works with clients across industries including telecommunications and charitable organizations, helping them grow their customer base, improve brand awareness, and generate long-term results. While the company delivers for…
What happens when a “small, intimate” backyard launch suddenly swells in headcount, the weather tanks, and your star creator asks for business‑class flights? Or when the most postable moment isn’t the $600 mirror decal you budgeted, but a hacked-together personalization touch that steals the feed?These aren’t edge cases; they’re repeatable patterns in creator work: DIY cost swaps, access-as-currency negotiations, shaky organic amplification, and operational drag from gear confusion to revision loops.This article exists to turn that chaos into controllable variance. We’ll map levers you can actually price, rank volatility by ROI impact, and pre-wire mitigation budgets and decision tripwires.The objective…
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content quality. Programmatic SEO (pSEO) Programmatic SEO (aka pSEO) is a phrase that encompasses a wide range of tactics that have automation at the heart of it. Some of it can be very useful, like automating sitewide meta descriptions, titles, and alt text for images. pSEO…
Today, roughly 10% of people are left-handed. Yet most products — digital and physical — aren’t designed with it in mind. Let’s change that. More design patterns in Smart Interface Design Patterns, a friendly video course on UX and design patterns by Vitaly.Many products — digital and physical — are focused on “average” users — a statistical representation of the user base, which often overlooks or dismisses anything that deviates from that average, or happens to be an edge case. But people are never edge cases, and “average” users don’t really exist. We must be deliberate and intentional to ensure that our…