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This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. At Ahrefs, we’ve been hard at work releasing AI features that will give you a competitive edge you can’t get anywhere else. Check out how to automate your content and SEO workflows with Ahrefs’ AI capabilities. In This Guide1. AI Seed Keyword Suggestions2. AI Keyword…

As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform, consistently chasing that share button and encouraging further exploration. That being said, from a content creation standpoint, TikTok does have a major drawback: a brand watermark that is automatically placed on each video, no matter your browser settings or the source of video links. While this is a nice way for them to market their brand, there are several reasons…

Feeling good with your Lighthouse score of 100%? You should! But you should also know that you’re only looking at part of the performance picture. Learn how Lighthouse scores are measured differently than other tools, the impact that has on measuring performance metrics, and why you need real-user monitoring for a complete picture.We’ve all had that moment. You’re optimizing the performance of some website, scrutinizing every millisecond it takes for the current page to load. You’ve fired up Google Lighthouse from Chrome’s DevTools because everyone and their uncle uses it to evaluate performance.(Large preview)After running your 151st report and completing…

October 28, 2024 Welcome to our roundup of the best new fonts we’ve found online in the last four weeks. In this month’s selection we have a mixture of different styles, from highly practical serifs, to experimental display typefaces. Enjoy! GT Flaire GT Flaire aims to translate the bold expressive curves of calligraphy into digital form. It blends profesionalism with a lively, playful style to bridge the gap between business and creativity. It’s an excellent choice for corporations hoping to create a more relaxed brand image. Paramount Rounded Paramount Rounded is a humanist-geometric typeface blending neo-futuristic style with geometric traditions.…

I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it is wider than that.And this comes off the calcaneus (heels) of the Google Halloween 2024 Google search update, so I figured I’d stick with the theme and give the name to this update the “Election 2024 Google Search Ranking.”I am seeing both a spike in chatter and some of the tools are showing a spike in volatility within the Google…

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face an uncertain future. Established strategies could become obsolete, and new platforms may emerge.  This article explores the potential implications of a Google breakup, highlighting both challenges and opportunities for the advertising landscape. Antitrust and advertising: What does the future of paid search look like without Google? Antitrust discussions threaten to dismantle Google’s dominant paid search ecosystem – a platform that has been the best option…

Influencer marketing has become a mainstay in the beauty industry. According to recent data from Traackr’s Beauty State of Influence report, it appears likely that investment in influencer programs will only increase. Not only are beauty brands seeing good return on investment (ROI) from their influencer programs, beauty creator’s audience engagement is increasing year-over-year: Content mentioning makeup terms: saw a 13% increase in engagements and 42% increase in video viewsContent mentioning skincare terms saw a 44% increase in engagements and 49% increase in video viewsContent mentioning hair care terms saw a 17% increase in engagements and 37% increase in video viewsContent mentioning…

In today’s hyper-connected digital world, social media has become far more than a communication tool—it’s a complex ecosystem that can significantly impact mental health and behavioral patterns. For Social Media Explorer, this resource delves deep into the intricate relationship between social media platforms and substance abuse, exploring how digital interactions on social media accounts can both reflect and influence addictive behaviors, as well as support recovery from addiction. The Digital Echo Chamber of Substance Abuse Social media sites have transformed how we perceive and interact with substance use, creating powerful mechanisms that can normalize and even glamorize addictive behaviors.…

Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and whether your ads are being displayed alongside objectionable content. That gives brands extra peace of mind around brand placement, while also ensuring that the platforms are upholding their own ad placement standards. As per DoubleVerify: “With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform […] DV’s advanced AI-driven classification technology…

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure consistent branding across Google’s ad placements, including YouTube and display. Why we care. This new capability gives more control over how your brand identity is portrayed across Google’s ad network, potentially improving campaign performance and consistency. The catch. There appear to be some minor inconsistencies…