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WordPress theme development has evolved. There are now two distinct paths for building your perfect theme. So-called “classic” themes continue to thrive. They’re the same blend of CSS, HTML, JavaScript, and PHP we’ve used for years. The market is still saturated with and dominated by these old standbys. Block themes are the new-ish kid on the scene. They aim to facilitate design in the browser without using code. Their structure is different, and they use a theme.json file to define styling. What hasn’t changed is the desire to build full-featured themes quickly. Thankfully, tools and frameworks exist to help us…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended recipients. Choosing the right tools can go a long way in making sure that emails are staying in inboxes, and reaching your target audience. In this post, I will explore the top bulk email marketing tools to help you develop effective email marketing campaigns while maximizing deliverability and ensuring compliance with industry standards.  Although there are countless potential tools you…

As you no doubt know, AI-generated content is on the rise, and companies want nothing more than to keep up while maintaining the authenticity and quality of content they publish and curate. That’s why content marketers, business owners, and creators are increasingly looking to AI detection tools to maintain their credibility while building trust with new visitors. AI-detection tools are crucial in verifying authenticity, but, much like AI content itself, it’s certainly not perfect. That’s exactly why knowing how to get the most from AI-powered content review workflow is very important for your long-term success. With that in mind, we…

What makes WordPress websites such a prime target for hackers? Anders Johansson delves into how WordPress SQL injection attacks work and shares strategies for removing and preventing them.Did you know that your WordPress site could be a target for hackers right now? That’s right! Today, WordPress powers over 43% of all websites on the internet. That kind of public news makes WordPress sites a big target for hackers.One of the most harmful ways they attack is through an SQL injection. A SQL injection may break your website, steal data, and destroy your content. More than that, they can lock you…

If you’re feeling overwhelmed by debt, you’re not alone. Many people find themselves struggling to make ends meet as they juggle credit card bills, student loans, mortgages, and other financial obligations. It can be a heavy burden that leaves you wondering if there’s any way out. One potential solution to help ease the weight of debt is debt restructuring. Debt restructuring is when a creditor agrees to modify the terms of your debt to make it easier for you to repay. This could mean a lower interest rate, extending the loan term, or even reducing the total amount you…

Influencer marketing is no longer just a trend—it’s a powerhouse in the digital marketing world, and in the AR/VR sector, it’s practically game-changing. As augmented and virtual reality continue to disrupt everything from gaming and entertainment to fashion and healthcare, brands are turning to influencers to help bring these futuristic technologies into the mainstream.Influencers don’t just help push products—they bring authenticity, creativity, and massive reach to the table, all of which are essential for creating campaigns that actually resonate with today’s tech-savvy, experience-hungry audience.And it’s no surprise that influencer marketing is booming. By 2025, the global influencer marketing market is…

As an agency owner, you need skills to write content that your clients and audiences will love. Luckily, you can learn how to do it with proper steps and helpful tools. Here, we’ll discuss how to plan, write, and optimize the content work for your clients. If you have your process down, you’ll easily create content that aligns with the client’s needs and brings in results. One of the tools we’ll use is the Yoast SEO plugin, which helps your content production.  Understanding what makes content valuable Good content always has a goal — it could answer questions, solve problems,…

For decades, slide decks have been the standard for business meetings, classrooms, and conferences. Tools like PowerPoint and Google Slides have dominated the way people present ideas, relying on static slides with text and images to convey information. But as technology evolves and audiences expect more engaging experiences, many are questioning whether traditional slide decks are becoming outdated. Platforms like Prezi, Notion, and interactive whiteboards are changing how ideas are shared by focusing on collaboration, storytelling, and audience engagement. This shift raises an important question: are traditional presentations dying, or are they simply evolving? In this post, we explore this…

You did it! You finally created a TikTok account! You did what people have likely told you to do for the past four years! But seriously, no shade: we’re proud of you. It’s hard to adopt new technology, especially social media. And while TikTok isn’t entirely new anymore, we totally understand that it still feels like the Wild West. Well, cowboy, where do you go now? Here’s a trail map to TikTok (okay, it’s a beginner’s guide, but we were sticking to the theme). How to Create Your TikTok Account Still figuring out how exactly to create your account? Here’s…