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President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Why we care. With 170 million U.S. users, TikTok’s fate hangs in balance as Trump’s election victory could impact the Biden-era law requiring ByteDance to divest from TikTok by January 2025. This means as brands – there could still be all those millions of people to target past 2025. As we are well into Q4, where plans for 2025 budget are being discussed – whether it’s wise to allocate budget to TikTok is unclear.…
He pulled down his pants, and in that moment, turned a prank into a branding jackpot.In 2012, in front of millions of football fans glued to their screens, Danish striker Nicklas Bendtner, the sport’s infamous bad boy, decided to celebrate his goal in a way that would change the landscape of sports marketing forever. In a cheeky move, he pulled down his shorts to reveal underwear with the logo of Irish bookmaker Paddy Power. What followed was a storm of controversy and a $126,000 fine from UEFA.Paddy Power, a brand relatively unknown at that time, covered Bendtner’s fine and turned that…
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.In this study I attempt to nail-down the key differences between AIO SERPs, vs. non-AIO SERPs.I hope you find it interesting!A quick side-by-side comparison of the dataMetricAIO SERPsNon-AIO SERPsMedian Keyword Difficulty1233Median Search Volume50029,000Median Traffic Potential2,20018,000Median CPC0.350.45Median Keyword Length42Mobile Traffic Percent81%77%Desktop Traffic Percent19%23%Average AIO search volumes are 193x…
November is just around the corner and that means: It’s time for some new desktop wallpapers! Created with love by the community for the community, they are available in versions with and without a calendar. Enjoy!When the days are gray and misty as they are in many parts of the world in November, there’s no better remedy than a bit of colorful inspiration. To bring some good vibes to your desktops this month, artists and designers from across the globe once again tickled their creative ideas and designed unique and inspiring wallpapers that are bound to sweeten up your November.The…
Footer links are the links located in the section of content that appears at the bottom of most pages on your website. This section is known as the footer.They look like this:Footer links play an important role in the user experience because they provide visitors with a simple way to navigate to some of your most important pages. Making it easy for visitors to find what they’re looking for in this way may encourage them to stay on your site for longer.Using links in your footer won’t drastically impact your search engine optimization (SEO) efforts. But it can play a small…
There is no doubt that Twitch as a platform has become synonymous with live-streaming among online denizens, making it the premier destination for anyone looking to watch and create dynamic content. Those who want to be on the other side of the screen have plenty of opportunities to find success with enough time and effort, and will eventually attract tens of thousands of viewers just like the personalities we’ve listed below. These streamers stand at the upper echelons of Twitch and boast not just high viewerships but also the influence that comes with a massive following. If your brand could…
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did not, and most saw no lifts at all.Glenn wrote on X, “As of this morning, 88 have increased 20% or more since the ugust 2024 core update rolled out (about 22% of the sites in the list).” “Many show a surge and then a drop…
While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from the Twitter platform. Although scrapers offer a great way to download files in a structured format that can easily be read and dissected, navigating the world of Twitter scrapers can be difficult. Unlike many other social media tools, Twitter scrapers have different legal and ethical considerations that have to be kept in mind to protect yourself and the tool you…
When it comes to designing a poster, a stylish color scheme can go a long way to bringing attention to the design. From bright colors and unusual combinations, to subtle and understated, this is a space where almost anything goes. Here, we’re diving into some super cool color schemes that you can use in poster design, sharing the hex codes for each poster color scheme to get you started. Plus, each example is actually available as a template as well, if you want to jump start your design and use any of these specific examples! 19+ Million Poster Templates, Flyer…
User privacy and data security are primary concerns for consumers and businesses today. Simply put, the way you handle user data matters 一 from collecting to storing and managing it. Here comes Cookiebot™, a leading data privacy and cookie management platform for your websites. It provides you with all the tools you need to manage cookies and tracking technologies to achieve compliance with data privacy regulations like the EU’s General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). In my full review of Cookiebot, I’ll help you analyze if Cookiebot is the right privacy compliance solution for your…