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Independent agency PMG has hired longtime Interpublic Group executive Chad Stoller as its global head of media, the indie agency confirmed to ADWEEK, signaling a deeper investment in emerging technology as it scales its media business.Stoller officially stepped into the role on April 21, reporting to PMG president Jon Dupuis, and overseeing PMG’s global media team, which spans the U.S., U.K., and India.His remit includes developing new partnerships with media companies, focusing on data and inventory sources, and ensuring PMG follows where media dollars need to flow, while also providing access to the latest research and emerging tools.“PMG is a…
Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences. Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges. In this article, I’m going to explore the impact of these changes on the current content curation landscape, and what the future may hold. AI-Driven Automation in Content Discovery Source: SocialChamp One of the most significant ways AI is reshaping content curation is by automating the discovery process. Tasks that could…
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers.You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need:Even when I ran my AMA on LinkedIn to celebrate my milestone of writing 100 blog posts for the Ahrefs blog, a common question was “What’s the length?”That question reveals something important. As marketers, we don’t just believe that long-form content works;…
Photoshop actions are quite useful when optimizing photos, applying effects, and editing graphics. For this collection, we’ve handpicked some of the best free Photoshop actions you can download and use with no price to pay! Whether you’re a professional designer or a complete beginner, Photoshop actions can help you save a lot of time. Simply put, Photoshop actions pack hours worth of design work into a single-click so that you can achieve professional-level effects without an effort. In this post, we’re featuring several different types of free Photoshop actions. You’ll find them categorized into different effects and styles below. Have…
The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is seamless, secure, and engaging digital experiences that also support strong search visibility, it’s time to re-evaluate your CMS. Join MarTech’s Future-Proof Your Content Strategy with the Right CMS, and discover exactly what marketers need to consider when evaluating content management systems. You’ll learn: Must-have CMS features for delivering top-notch digital experiences. How to tackle security, compliance, and integration challenges effectively.…
Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve seen firsthand how proper analytics implementation changes organizations. Companies that embrace data-driven decision-making consistently outperform those relying on guesswork. Analytics provides the clarity needed in today’s complex marketing landscape. This comprehensive guide explores how marketing analytics tools can transform your business decisions. We’ll examine key features, implementation strategies, and real-world applications. The goal? To help you leverage these powerful tools…
Key takeaways The new 145% tariff on Chinese goods and the removal of the de minimis exemption are driving price hikes, forcing brands and influencers to rethink their collaborations and product offerings. Influencers who previously promoted low-cost products are feeling the effects of rising import fees and may need to pivot to premium items or diversify their income streams to stay relevant. As Chinese manufacturers push direct-to-consumer (DTC) sales, luxury brands may need to reassess their pricing models and collaborations to remain competitive in a shifting marketplace. In a landscape already marked by growing uncertainty and economic challenges, recent changes…
Voice search marketing is optimizing content with the intention of it appearing in voice search results. Source link
Adding custom code to your WordPress website is powerful. You can add virtually any type of functionality. That’s great – but it also comes with responsibility. The output of your code must be secure. Otherwise, a malicious actor could take advantage. For example, they could execute a rogue JavaScript or PHP snippet to spread malware. It puts users at risk and is a mess to clean up. Thankfully, WordPress provides a way to prevent these sorts of attacks. Escaping data output strips unwanted and unsafe code. In other words, the feature ensures that only safe content will be output. It’s…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…