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Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan joined Google over seven years ago, and was very public-facing up until several months ago. Sullivan joined Google a few months after stepping down from his role as an independent journalist at Search Engine Land. It seems like this new role will be more focused internally at Google and less public facing, based on his recent activity (or lack thereof) online – but who knows. There were rumors that someone else at Google…

Meta’s AI Vision: A Paradigm Shift in Ad Creation Meta just announced its ambitious goal: by the end of 2026, the social giant aims to fully automate ad creation using AI, encompassing imagery, video, and even audience targeting . For many traditional creative agencies, this signals a crisis. But for firms like Snerk Media, it represents the next logical step in brand storytelling evolution. “If your agency can’t wield AI and punchy copy together, you’re already in the credits – not the conversation,” quips a spokesperson from Snerk Media, the AI-enhanced PR agency blending bold narrative techniques with modern…

Content audit is performed by using the content performance tools available online to increase the relevancy of the content. In the current time, there are various tools available online, but you must know the right tool to perform content audit in a correct manner. Here are few things to take into account one by one while doing content audit: 1. Determination of Goals: Determining your goals is the foremost thing to consider to decide which type of content suits your marketing campaign. Without goals thinking of achieving something is not possible so investing your quality time on goals should be…

Swedish design is world-renowned for its clean lines, minimalist approach, and functional beauty, and that same philosophy shines through in typography. In this collection of Swedish fonts, you’ll find typefaces that reflect the essence of Swedish style: understated yet bold, refined yet warm. From crisp sans-serifs that feel fresh and modern to subtly decorative fonts with just the right amount of personality, these fonts are ideal for projects that call for clarity, creativity, and sophistication. Whether you’re designing for a sleek modern brand, a lifestyle blog, or a…

NeoReach recently had the honor of visiting NYU’s Media, Culture, and Communication Department. During our visit, we were able to speak on our expertise in influencer marketing and the Creator Economy. Professor Ted Magder, Special Advisor for Policy, Strategy, and Innovation and Assistant Professor of Media, Culture, and Communication, invited us to speak to his class of over 50 students. Professor Magder is a long-time reader of our reports and guides and directs his students to use our data analysis within them as a classroom resource and even as required course material. NeoReach CEO James Michalak spoke to Magder’s class…

If you want AI tools like ChatGPT to start citing and recommending your brand, they have to trust your content first.  This will sound very familiar to SEO experts, as earning the trust of search algorithms is integral for achieving higher rankings.  However, AI trust signals are different from SEO ranking factors, although there are some similarities. In order to start trusting brands, AI tools look for things like: Brand mentions from reputable sources Branded anchor text and search volume  Schema markup to aid with entity recognition  Consistent information  Author credibility  Different trust signals mean different optimization techniques to cater…

As always, we’re keeping an eye on the latest tools making life easier for our fellow developers. In this post, we’ve picked some handy open-source tools made for developers like you, whether you’re working with AI, PHP, JavaScript, TypeScript, or Node.js. These tools are simple to try, fun to explore, and can make your coding life a lot easier. Without further ado, let’s explore the full list. OpenCodeAI is a terminal-based AI coding assistant that works with over 75 AI models. It can understand your code through Language Server Protocol (LSP), helps with refactoring and suggestions, and runs commands directly…

Organic Traffic. What’s not to love? You have a user searching for a product, service, or piece of information. Fortunately for them, you have the solution! They find your website after a quick Google search, and bonus- you didn’t have to pay high premiums for interruptive marketing alternatives like social media to funnel your customer base. At least, this is what you thought was going to happen. Then a few months after hours of optimizing your product landing pages or dozens of article publications, you hit some harsh reality: your article or landing page isn’t ranking or bringing in traffic.…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands of all sizes are rethinking their approach to creator marketing. It’s no longer about spending more. It’s about spending smarter.Tariffs aren’t directly cutting influencer budgets, but they are shrinking overall marketing spend. That creates the same challenge everywhere: deliver more with less.“[Brands] need to do more with their existing budgets,” said Taylor Rodriguez, global VP of customer experience at Traackr.That’s the pattern Traackr is hearing from clients across industries. To show a clear return on creator investments, brands need to…

There are plenty of website metrics out there, and just as many tools to track them.So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age.Four types of website metrics everyone should trackThroughout this article, I’ll be using Ahrefs Webmaster Tools suite. It includes three tools: Web Analytics to track traffic and site performance, Site Explorer to see how your site is doing in search, and Site Audit to check for technical…