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What if your best AI prompts didn’t disappear into your unorganized chat history, but came back tomorrow as a reliable assistant? In this article, you’ll learn how to turn one-off “aha” prompts into reusable assistants that are tailored to your audience, grounded in your knowledge, and consistent every time, saving you (and your team) from typing the same 448-word prompt ever again. No coding, just designing, and by the end, you’ll have a custom AI assistant that can augment your team.In “A Week In The Life Of An AI-Augmented Designer”, Kate stumbled her way through an AI-augmented sprint (coffee was…

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, chief brand and sustainability officer at Rehlko, about brand transformation and B2B marketing innovation.Francis discusses his career, from P&G and L’Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence. The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, and why Francis believes B2B marketing offers more opportunities…

Everyone who has to deal with content in any of its manifestations knows that content is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a warranty of success – especially if it is evergreen content. Respectively, if the data you provide is not appealing, your site is doomed to fail. It doesn’t really matter whether you are the one responsible for content writing, or if you prefer to collaborate with…

For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on something more intelligent: AI citations. This evolution means your brand can show up in front of wider audiences, even without a massive backlink profile. The question is, when it comes to AI citations versus backlinks, how do they differ, and does one outweigh the other? In this blog, we’ll break down both, explore their role in building authority, and…

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and […] The post Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals appeared first on Social Media Examiner. Source link

Selling a proactive, preventative IT service is one of the toughest challenges in B2B marketing. You are selling a solution to a problem that your potential customer might not even know they have yet. Network monitoring is the perfect example. It’s the silent, 24/7 guardian of a company’s digital infrastructure. When it’s working perfectly, nothing happens—and “nothing happening” can be a difficult thing to sell. The key to marketing this essential service is to shift the conversation from a technical feature to a critical business outcome. A powerful network monitoring solution is not just about watching for blinking red…

Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by generative AI, according to new data from Indeed. The analysis evaluated nearly 2,900 work skills against U.S. job postings and found that marketing is the fourth most exposed profession, trailing only software development, data and analytics, and accounting. The Shift From Doing To Directing Indeed’s GenAI Skill Transformation Index groups skills into four levels: minimal, assisted, hybrid, and full transformation. For marketing professionals, the majority of affected skills fall into hybrid transformation, where AI handles…

Yegor Gilyov examines the problem of over-reliance on static high-fidelity mockups, which often leave the conceptual model and user flows dangerously underdeveloped. He then explores whether AI-powered prototyping is the answer, questioning whether the path forward is the popular “vibe coding” approach or a more structured, intent-driven approach.There is a spectrum of opinions on how dramatically all creative professions will be changed by the coming wave of agentic AI, from the very skeptical to the wildly optimistic and even apocalyptic. I think that even if you are on the “skeptical” end of the spectrum, it makes sense to explore ways…

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can be used in Google’s AI Overviews (as well as for AI training). Cloudflare’s new Content Signals Policy is meant to give publishers more control over how crawlers and bots use their data, beyond traditional directives that only regulate crawling and indexing. How it works. The policy adds three new machine-readable directives to robots.txt: search: permission for building a search index and showing links/snippets (traditional search). ai-input: permission to use content as input for AI-generated answers. ai-train: permission to use content for training AI models.…

Building a creator community is much like building a customer community. You need to have a specific strategy to pull in new creators and earn their awareness. Then identify who your top advocates are and keep them engaged. And finally, understand who has “churned,” or stopped mentioning your brand, and needs to be re-engaged. In this two part series, we will be recapping some insights from an event that we held with L’Oréal’s Luxe Canada’s Head of Advocacy and Influencer Marketing, Shari Nowroozi, and mega content creator, Tara Sighari.During our session with them, they shared their point of view — from both…