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Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches increasingly crowded, Brand Profiles give merchants a chance to differentiate beyond product listings, potentially influencing purchase decisions earlier in the journey. How it works: Appears in the Merchant Center Next “Brand” section, though currently locked from editing. Lets merchants highlight brand values, categories, and business descriptions. Supports images, videos, and offers to enrich product visibility. Provides insights into how customers interact with brand content. The catch. Access to Brand…

Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining stitched into a single AI conversation.Brad Brewer posted under Agentic Hospitality on LinkedIn about this, he added, “is not a far-off experiment. It’s about to launch.” He posted more details over here explaining the features that recently rolled out. The features include more than a planning feature, Brad told me. “It’s the start of a full migration from Search…

Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future success and determines how your brand will grow, both short-term and long-term. As a digital marketing consultant who has helped numerous businesses navigate this choice, I can tell you that understanding the distinct differences between these approaches is crucial for your marketing success. Understanding the Fundamentals Growth marketing and demand generation are two distinct marketing strategies that serve different purposes in your overall business strategy. Let’s break down what each approach entails before diving deeper into their specific applications.…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

A compelling portfolio is an important part of every designer’s promotional material. Potential clients and employers will use it to judge your skill level. It could be the difference in whether they contact you. With that in mind, why not go all out? For example, employing video is a great way to grab a viewer’s attention. You can make something unique – a memorable experience that beats a plain old website. Starting a video package from scratch can be tedious. But the right video template can help you get off to a roaring start. Start up your editing software, make…

In the 21st century, it’s nearly impossible to escape from the term artificial intelligence or AI. Despite this, the vast majority of people know this term to mean ChatGPT and a very slim percentage of the population knows what AI is actually capable of. While ChatGPT is useful, it is limited as to how much it can actually help you out by design. When it comes to what kind of AI you should be using instead, it’s important to know which tool is right for the job. Therefore, it’s essential to be aware of what AI tools are at…

Influencer discovery has outgrown hashtag scrapes. Today’s buyers face two hard questions: Do you need raw scale or verifiable audience quality? How quickly can you move from a fuzzy brief to a defensible shortlist? Across the market, we’re seeing AI/semantic search, lookalike expansion, and topic-led exploration replace manual hunting, while audience-first filters (geo, language, age, interests) and fraud/credibility scoring purge false positives early.Discovery no longer stands alone; the stronger platforms push straight into IRM, campaign ops, and commerce attribution (Shopify codes, GA, affiliate), closing the loop from “find” to measurable revenue. Multi-network coverage is now table stakes, but the differentiator…

The rising familiarity makes users more likely to create and share valuable content. If you look over the platform where you explore a sea of content. You can learn many tips, tricks, hacks, or skills under one umbrella for everything. But, when it comes to your brand, how can you make it well known to the audience? In this instance, you can share quick and valuable tricks that help your audience to know how to use your product. The For You page is an incredible feature that helps you the most by exploring the trending content. Also, make sure to…

As responsible digital professionals, we are becoming increasingly aware of the environmental impact of our work and need to find effective and pragmatic ways to reduce it. James Chudley shares a new decarbonising approach that will help you to minimise the environmental impact of your website, benefiting people, profit, purpose, performance, and the planet.Climate change is the single biggest health threat to humanity, accelerated by human activities such as the burning of fossil fuels, which generate greenhouse gases that trap the sun’s heat.The average temperature of the earth’s surface is now 1.2°C warmer than it was in the late 1800’s,…

You just spent a week filming and editing a Reel. You post it, close your eyes, cross your fingers, and… nada. No comments. No saves. Just a couple of pity likes from your coworkers (been there). If it’s any consolation, you’re not alone. Instagram engagement is down across the board. Average engagement rates have dropped 28% year-over-year, now hovering around 0.50% per post. Even great content is getting buried in the feed faster than ever. So, what does work when it comes to drumming up engagement on Instagram today?  We looked into it — the data, the trends, and the…