Author: admin

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

WordPress boasts an unrivaled flexibility. There’s an opportunity to customize every component of your website. That certainly applies to themes. For years, some developers opted to build custom themes from (or near) scratch. Whether starting from a blank screen or a starter framework like Underscores (rest in peace), the goal is to craft a theme that suits your project. This approach predates the Block Editor, which was introduced way back in WordPress 5.0. It was a time when developers used plugins like Advanced Custom Fields to create a custom page-building experience. There was also a need to hard-code complex layouts…

Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one. Source link

Artificial Intelligence (AI) positivity has magnified disturbances in the marketing sector due to the human-like presence of AI in customer communication, shocking at the same time, the trust and authenticity conversations. The business strategies give AI full control over social media marketing and customer communication channels. AI makes the process faster, smarter, and more precise in  Social Media Marketing , on the one hand, and, on the other hand, it does the opposite. Thus, businesses ask themselves how they could make the right decision about the right balance. We will look at the future of marketing as AI-driven, and…

AI is transforming influencer marketing by removing guesswork, predicting performance, and automating the busywork so marketers can focus on creativity and relationships. Here’s how brands can use AI today. If influencer marketing used to feel like “vibes-based marketing,” AI is officially ending that era. For years, creators and brands relied on gut checks, screenshots of analytics, and trial-and-error to decide who to work with. But the stakes are higher now. Margins are tighter, creators are savvier, and leadership wants measurable ROI. Enter AI. Not the scary “robots replacing marketers” kind, the kind that sits next to you and whispers, “Hey,…

1. Compress Your PDF File One of the significant steps to take to optimize SEO for PDF is compressing your PDF. One of the best online tools that you can use is FormatPDF compressor. It lets you reduce the size by losing repetitive patterns and unnecessary elements. This weight loss will optimize it for search engines and rank it high on Google. So, the first thing to do is to ensure that your PDF file isn’t optimized for speed already in these simple steps: Go into FormatPDF webpage. Select PDF File. Click “Compress PDF”. Download it. At the bottom of…

Explainable AI isn’t just a challenge for data scientists. It’s also a design challenge and a core pillar of trustworthy, effective AI products. Victor Yocco offers practical guidance and design patterns for building explainability into real products.In my last piece, we established a foundational truth: for users to adopt and rely on AI, they must trust it. We talked about trust being a multifaceted construct, built on perceptions of an AI’s Ability, Benevolence, Integrity, and Predictability. But what happens when an AI, in its silent, algorithmic wisdom, makes a decision that leaves a user confused, frustrated, or even hurt? A…

Soft skills are often treated like invisible superpowers—essential but hard to define, measure, or teach. Yet in a world flooded with information, the ability to filter, interpret, and communicate ideas clearly is worth more than ever. Enter content curation.  What once seemed like a marketing tactic is quietly turning into a training ground for emotional intelligence, critical thinking, and communication. Curating content isn’t just about sharing articles; it’s about making sense of the noise, finding the signal, and expressing it in a new way that connects with others.  And that process naturally develops the soft skills most professionals struggle to…

By Sean Tinney December 1, 2025 Your subject line determines whether your email gets opened or ignored. 47% of email recipients open emails based on the subject line alone. That means your carefully crafted content, compelling offer, and strategic call-to-action only matter if people actually see them. The question isn’t whether subject lines matter—it’s how to write ones that work. 14 Email Subject Line Best Practices 1. Personalize Beyond First Names Years ago, “Hello {firstname}” grabbed attention. Now it’s expected—and ignored. Real personalization means tailoring content to individual subscriber behavior, location, and preferences. Instead of generic greetings, use what you…

I’ve discussed artificial intelligence and its relation to marketing as a whole, but there are certain uses that have their unique pros and cons. An AI-driven email marketing strategy is one such area, with a slew of pros that can encourage email marketers to adopt AI as a standard tool in their email marketing efforts. How exactly does AI stand up to the challenges of email marketing in a way that standard marketing tools cannot? Let’s take a closer look at the finer points of AI use in email marketing.  How Is AI Changing the World of Email Marketing?  Artificial…