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By Sean Tinney June 4, 2025 Ever wish you could greet every new subscriber, follow up with clients at just the right time, and never miss a chance to share your newest program? As a coach, your schedule is packed—but email automation can give you back precious hours while building deeper client connections. And it’s easier (and more powerful) than you might think. If you’ve ever felt overwhelmed by managing client emails, setting reminders, or consistently delivering value through your newsletter, you’re not alone. The good news? Email automation can do the heavy lifting for you—whether you’re leading group programs,…

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In a world where extremes dominate the discourse – right versus left, woke versus traditional, hustle culture versus slow living – something fascinating is happening.  Two seemingly opposing forces, social progressives and the rising wave of #Tradwife influencers are quietly finding common ground. It’s a pivot that could be potentially game-changing fashion, beauty and lifestyle brands. Culture expert Quynh Mai, founder and CEO of Qulture, has been tracking this convergence.  “There’s a deep yearning across generations and ideologies for something more grounded,” she says. “This shift is less about politics and more about emotional survival in chaotic times. And…

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In today’s fragmented influencer landscape, marketers face critical questions: Are we truly tapping into authentic audience conversations or simply chasing fleeting memes? How can agencies craft creator briefs that distill sparse mentions—or a sudden spike in ‘joy’ around a topic—into magnetic content hooks? Across our brand-creator analysis, we see small sample sizes and generic word-cloud outputs leaving teams directionless. Yet within those noise-filled feeds lie patterns of sentiment shifts and thematic clusters that, if correctly mined, can powerfully inform influencer campaigns.This introduction unpacks two key trends: the value of qualitative context in low-volume data sets, and the strategic leverage of…

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SEO

Spending lots of money on SEO services each month is one thing, but actually seeing a return on your investment (ROI) is another.  If you aren’t careful, you can fall into a marketing budget pitfall, where you wind up wasting far more money than you bring in.  There are countless businesses out there that spend money on SEO each month, but they’re not necessarily investing.  By that, we mean they’re not seeing returns big enough to justify their marketing spend, and they often have no idea this is happening.  Reasons why vary, including: Not tracking the right metrics, like focusing…

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When you hear “whiteboard,” the first thing that probably comes to mind is a classic brainstorming session filled with sticky notes, doodles, and scattered ideas. But Canva Whiteboards takes that familiar format and turns it into something much more versatile. With drag-and-drop elements, templates, real-time collaboration, and a simple interface, Canva’s whiteboards can do more than just map out ideas. They can become a tool for strategy, planning, team building, and even storytelling. Whether you’re working solo or collaborating with a remote team, here are some creative and…

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SEO

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets.The good news is that’s no longer true.Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you how.What is product research (and why should you care)?In simple terms, product research is the process of gathering information to figure out if your product idea is likely to succeed. It’s about replacing guesswork…

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Even in the digital age, business cards continue to play a hugely important role in professional networking. This simple exchange of contact information is about making a memorable impression and offering a lasting reminder of a connection. The design of your business card can have an influence on your professional image and how others remember you, so it’s important to get it right. Adobe’s InDesign is the go-to choice for many creatives when designing business cards. It is an application that gives you precise control over the layout and design of your business card while offering a high level of…

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ABC News Studios is adding its voice to the chorus of folks asking what happened to former Iowa anchor Jodi Huisentruit.The show, called Her Last Broadcast: The Abduction of Jodi Huisentruit starts streaming on Hulu on Tuesday, July 15. In 1995, rising TV news anchor Jodi Huisentruit disappeared from her Iowa apartment just before dawn, leaving behind signs of a violent abduction. Her case quickly became one of the nation’s most haunting unsolved mysteries. Now, 30 years later, “Her Last Broadcast: The Abduction of Jodi Huisentruit” follows a major break that reenergized the case. Sparked by a 2022 “20/20” episode,…

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Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper directly into their customers’ inboxes – with dramatically better results. As a digital marketing educator who’s worked with organizations worldwide, I’ve seen firsthand how email consistently outperforms other channels. Yet most businesses capture only a fraction of email’s true potential. Why? Because the most powerful…

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