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When should a brand post a Reel and when is a Story the smarter move?It’s a question marketers are asking more urgently than ever as Instagram’s algorithm evolves and short-form formats collide. In 2025, Meta is doubling down on Reels for reach, expanding runtime to three minutes, and promoting Trial Reels to test with non-followers. At the same time, Stories continue to dominate follower engagement, with marketers allocating 31% of their Instagram budgets to the format.Reels fuel discovery, Stories drive conversion. But many brands still treat them interchangeably, blurring performance data and creative strategy.This guide breaks down how the two…
Here’s what stuck with me:Start simple. A rough prototype beats a perfect idea.Be specific when debugging, and tell your copilot exactly what’s going wrong.Read the API documentation. It’s not glamorous, but it saves hours.Don’t expect one-shot builds. Iteration is the real secret.That was my first taste of vibe coding. A working script, built in an airport, powered by curiosity and Guinness.Phase 2: Building a Google Sheets add-onThe Python script worked, but sharing it was painful. No one on my team wanted to mess with Colab or code. So I opened Gemini and said, “Let’s turn this into a Google Sheets…
SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to get your web pages to rank highly on SERPs (search engine results pages). Ecommerce SEO will organically grow your sales by putting your store in front of people who are actively searching for your products. Whether you’re selling bikinis, board games, or business meeting notes, SEO is an investment that will pay dividends long into the future. But where do…
Live streaming has exploded in popularity, transforming the way audiences connect with personalities online. In Singapore, this trend has given rise to a new wave of digital icons who not only entertain but also influence purchasing decisions and shape online communities. With brands increasingly turning to KOL marketing to reach engaged audiences, live streamers have become some of the most powerful voices in the digital space. Here are 10 of the most influential live streamers in Singapore you’ll want to keep an eye on. 1. Cheryl Chin (@cherb8ar) – 129K followers Boasting over 132K followers on Instagram, Cheryl Chin has…
Want your brand’s content to get cited by AI search tools? The first step is to get LLMs (large language models) to trust your website, which means building online authority. What’s that? Online authority refers to the amount of earned trust a brand has by consistently demonstrating expertise, reliability, and credibility across the internet. High-quality original content, strong user reviews, and backlinks on trusted websites are all ways brands can establish online authority. Moreover, authority is the cornerstone of AI visibility, and it matters even more than it does for traditional SEO. On classic search engines like Bing and Google…
This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. WordPress is an effective platform for getting your website indexed by search engines. And, while there are several well-known plugins to help optimize your site, there are many more under-the-radar options to choose from. These plugins range in their focus. Some provide comprehensive SEO improvements, covering everything from keywords to helping boost site speed. Others focus on specific aspects, like making your site easier for artificial intelligence (AI) models to index. This diversity means you can find a plugin tailored…
Virtually every SEO tool is powered by scraped search results. In order to get more insight from each scrape—and thus keep costs down for end users—tools generally use this parameter to force extended search results on the first page, instead of the typically 10 regular organic results a user would see by default. Moz Pro, for example, has for a long time standardized on &num=50 – so 5 “pages” of results per scrape.This parameter had actually been deprecated for many years, but continued to be unofficially supported. In mid-September, it started to slowly stop working, forcing SEO tools to seek…
In the world of commercial insurance, specialization is the key to success. The most successful agents are those who become the go-to, indispensable experts for a specific industry. One of the most lucrative and most challenging of these niches is the auto dealership market. A dealership is a complex, high-value, and high-risk business that requires a deeply specialized approach to insurance. To connect with a busy and skeptical dealership owner, a generic “business insurance” sales pitch is a non-starter. You must approach them as a fellow specialist, an expert who speaks their language and understands their unique world. This…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights.MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants.Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores ranking well for the types of products you’ll sell— a common goal before reverse-engineering what makes them successful.The standard Ahrefs interface enables you to look up any site to uncover things like the keywords they’re ranking for, their most linked-to…
AI tools are improving fast, but it’s still not clear how they fit into a real product design workflow. Nikita Samutin walks through four core stages — from analytics and ideation to prototyping and visual design — to show where AI fits and where it doesn’t, illustrated with real-world examples.These days, it’s easy to find curated lists of AI tools for designers, galleries of generated illustrations, and countless prompt libraries. What’s much harder to find is a clear view of how AI is actually integrated into the everyday workflow of a product designer — not for experimentation, but for real,…