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Digital marketing tactics are specific, actionable steps you take to execute your marketing strategy.Tactics are the clear steps you take to get measurable outcomes. Use our digital marketing tactics list below to help grow your own business’s online presence.1. Optimize Your Content for AI VisibilityRelated discipline: Content marketingEffort required: Primarily time to update existing content. Some financial investment is required to create new, optimized content.Optimizing your content for AI tools like ChatGPT, Google’s AI Overviews, and Perplexity helps you reach a wider audience. Because these tools are increasingly becoming ways people discover information. Semrush data suggests AI tools (including Google’s AI…

By Sean Tinney October 7, 2025 Cyber Monday is the biggest online shopping day of the year. If you’re not leveraging email to capture your share of those sales, you’re leaving serious money on the table. But here’s the catch: Your subscribers’ inboxes get absolutely crushed during Cyber Monday. Email volumes spike dramatically during the holiday weekend, which means your perfectly crafted campaign could easily drown in the noise. The good news? With the right email strategy, you can cut through the clutter and turn Cyber Monday into your most profitable day of the year. Let me show you exactly…

Did you know that marketing professionals with a documented strategy are 313% more likely to succeed in their initiatives? This striking statistic from industry research highlights the crucial role of effective marketing management in business success. In today’s competitive business landscape, understanding and implementing proper marketing management isn’t just an advantage—it’s essential for survival. Marketing management represents the backbone of successful business operations, serving as the strategic framework that transforms marketing activities from isolated efforts into cohesive, results-driven campaigns. With approximately 33% of small businesses failing within their first two years due to inadequate marketing strategies, mastering marketing management has…

Finding new creator partners can feel like finding a needle in a haystack. And, once you find them, there’s no guarantee that they’ll be aware of your brand or interested in joining your campaign. So how can you put your best foot forward when earning awareness and engagement from your dream partners?In this two part series, we will be recapping some insights from an event that we held with L’Oréal’s Luxe Canada’s Head of Advocacy and Influencer Marketing, Shari Nowroozi, and mega content creator, Tara Sighari.During our session with them, they shared their point of view — from both a marketer…

Confidence is a funny thing. I struggled with it as a child. I didn’t believe I was good enough to excel in school or athletics. Even so, I was a terrific partner in pop-culture trivia. Growing up to be a Grumpy Designer came with a boost to my self-worth. I discovered a talent for design, development, and writing. That other people enjoyed my work made me feel capable. I also started caring less about what other people think. However, I still feel self-conscious when in the presence of a confident person. You know, the type who could sell anything to…

Small and medium enterprises (SMEs) in India form the backbone of modern digital commerce. With more customers relying on online transactions, the payment experience has become a critical part of business growth. A smooth, secure, and flexible system does more than process money. It builds trust, enhances customer satisfaction, and has a direct impact on sales. This is where choosing and optimising the right payment gateway matters. A well-set gateway enables businesses to handle multiple payment options, minimise drop-offs, and gain insights into customer behaviour. By working with a reliable financial partner, such as an SME bank, enterprises can…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and performance. As audiences have become savvier, they can instantly tell when content feels forced, scripted, or overly branded. The truth? Authenticity wins every time. What does authenticity actually look like in influencer marketing, though, and how can brands ensure it shines through when reviewing and approving creator content? Let’s break it down. Remember Why You Chose That Creator The creator’s audience doesn’t just follow them for the products they promote, they follow them for their voice, personality, and perspective. When…

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types of articles. It even comes in handy now that web content is increasingly used to answer every type of question a searcher might have. Find out how! Key takeaways The inverted pyramid writing style places crucial information at the beginning to engage readers quickly…

From A/B tests to AI slop, the modern web is bleeding out its colour. Standardized, templated, and overoptimized, it’s starting to feel like a digital Levittown. But it doesn’t have to be.Last year, a study found that cars are steadily getting less colourful. In the US, around 80% of cars are now black, white, gray, or silver, up from 60% in 2004. This trend has been attributed to cost savings and consumer preferences. Whatever the reasons, the result is hard to deny: a big part of daily life isn’t as colourful as it used to be.(Large preview)The colourfulness of mass…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than just marketing. A real-time strategy doesn’t mean brands must participate in every trend. Marketers with boundless curiosity and a commitment to change will be better prepared to navigate the future. Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and timely manner takes planning, good partnerships, and the right infrastructure.During an ADWEEK House Advertising HQ Group Chat, co-hosted…