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Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it was positioned this way. Britney’s early work in LLMs, machine learning, and SEO was initially met with scepticism. “I remember people telling me I was insane and actually, like, very seriously criticizing me for making these sorts of leaps when I have been at the hackathons. I’ve been at these AI conferences. I know the current capabilities exist,” but at the time, the concept was “such a foreign concept” to many people.As…

If you’ve ever seen one of those comedy skits about what everyday life is like with an older brother on your TikTok feed, chances are you’ve already come across Nevin Ho—better known online as Nevindinho. This full-time student and part-time athlete has carved out a space for himself in the world of short-form content, mixing humour, relatability, and charm into videos that resonate with young audiences across the board. From playful sibling dynamics to laugh-out-loud everyday scenarios, his content provides much entertainment as well as serves as a prime example of how creativity and personality can shine in influencer marketing.…

How to build a brand-led content strategy that drives demand outside searchYou’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show you how to repurpose content across channels like TikTok, YouTube, newsletters, and communities to increase visibility outside SERPs.How to use digital PR to increase branded searchI’ll show you how to use digital PR as a growth lever to increase branded search, build trust signals, and drive traffic that algorithms reward, even when rankings fluctuate.How to build a distribution model that supports SEO and conversionI’ll explain how to build a content distribution…

There was a time when business owners relied solely on referral marketing. The “Word of Mouth” strategy was perfect for businesses operating in small communities where every customer could spread the word and attract other customers from the same town or city. Things changed during the 20th century when radio and television gave people access to more information. However, it was the Internet that triggered one of the most important and most drastic shifts in marketing, business, and lifestyle. It changed the way we communicate and, of course, the way we market and advertise our products and businesses. Now, there…

The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling so you stay effective. Chris Scott, Yoast’s Senior Marketing Manager, hosted the session. Alex Moss and Carolyn Shelby shared deep dives on AI trends, Google updates, and Yoast product news. Data and rankings in flux A key shift centers on data. Google removed the num=100 parameter, which changed how much ranking data shows up per page in Google Search Console.…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Web professionals use WordPress because of its infinite flexibility. We can build virtually any type of website. Everything is possible when it comes to looks and functionality. That doesn’t mean the content management system (CMS) is easy for our clients, however. All the possibilities of WordPress can make for a disjointed back-end workflow. That makes it difficult to add content, manage orders, and help customers. It’s one reason why websites become stale. Frustrated clients may cringe at the task ahead…

When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels of data that we can get: the basic behavioral data, the next level data, and the predictive data. Let’s get into each one of these.1. Basic dataThe basic data comes from tools that you don’t need buy-in or set up for. One of them is Google Search Console (GSC), which can reveal poor intent match when we look at CTR both from a branded and non-branded perspective. Most of the other data in this bucket is qualitative and allows us to…

Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate everything—it’s to amplify the human connection that drives real results. For two decades, Tucker has helped small businesses grow through data-driven strategies and repeatable marketing systems. Today, his agency stands at the forefront of AI adoption, proving that the smartest automation is the one that feels most human. Using AI to Serve, Not Replace Changescape Web’s AI-driven approach began with a simple question: how can automation make marketing more personal, not less? Tucker and his team developed…

YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of creators. The tool addresses a growing concern as AI-generated content becomes more sophisticated and accessible. How Likeness Detection Works Channels can access the tool through YouTube Studio’s content detection tab under a new likeness section. The onboarding process requires identity verification. You scan a QR…

Research isn’t everything. Facts alone don’t win arguments, but powerful stories do. Here’s how to turn your research into narratives that inspire trust and influence decisions.In the early days of my career, I believed that nothing wins an argument more effectively than strong and unbiased research. Surely facts speak for themselves, I thought.If I just get enough data, just enough evidence, just enough clarity on where users struggle — well, once I have it all and I present it all, it alone will surely change people’s minds, hearts, and beliefs. And, most importantly, it will help everyone see, understand, and…