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When promoting a product, or service, or educating customers, a well-crafted marketing brochure goes a long way to communicate information more effectively. We have the perfect set of marketing brochure examples and templates to help you with that process. Usually, designing a marketing or sales brochure could cost you from $1,000 to $10,000, depending on its quality and content. Most businesses can’t afford to spend that kind of budget on a single brochure design. Brochure templates are the perfect solution for such projects. You can download and edit these templates yourself to easily make marketing and sale brochures without having…
The playwright David Mamet observed something about the diner, where the eggs are cracked onto the griddle’s heat but also where people go to make a covenant: “In a restaurant, one is both observed and unobserved. Joy and sorrow can be displayed and observed ‘unwittingly,’ the writer scowling naively and the diners wondering, What the hell is he doing?” As of 2025, 70% of U.S. restaurants are mom-and-pop operations. These are not chain-funded concepts; they’re sweat equity, family-run, and held together by handwritten prep sheets and dreams of the best way to construct a sandwich. Connecting the dots from vision…
The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many marketers aren’t equipped to handle. Why does TikTok organic strategy stump so many professionals? The answer lies in understanding that TikTok isn’t just another social channel to cross-post content. It’s an entirely different ecosystem with its own rules, culture, and algorithm behaviors. In this guide, I’ll break down exactly why most brands fail on TikTok and provide a clear framework…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
If you want to create a hero image or hero header for your website, social media campaign, or any other marketing materials, you need to have the right application and templates. That’s where hero scene templates and Photoshop can come in handy. These templates allow you to create a professional hero photo by combining various static elements, such as backgrounds, objects, and text, to make any photorealistic design presentation your project requires. And doing all of this in Photoshop couldn’t be easier. With hero scene creators, you can create a unique and beautiful hero image that accurately represents your brand…
By Sean Tinney May 12, 2025 If you’ve poured hours into crafting the perfect newsletter but your subscriber list isn’t growing, you’re not alone. Many creators and businesses hit this wall after launch—your content is ready, but it’s tough to get it in front of the right people. The good news? With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you’ll discover how to promote a newsletter effectively, using practical steps that actually work. Whether you’re new to email marketing or looking to reach the next…
The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are still struggling to manage creator partnerships with the required structure and accountability.The challenge? Most brands still don’t have a clear view of what they’re paying creators or what they’re getting in return. The problem isn’t effort—it’s infrastructure. Critical data lives in spreadsheets, agency decks, and siloed tools. Without a unified system, it is nearly impossible to see what content is performing or where to invest next.That’s why creator pay transparency matters. Of course, it’s about fairness—and that’s non-negotiable. But it’s also…
Here are the four main factors that impact your SEO Score. A. Technical SEO As the name suggests, technical SEO includes a website’s technical aspects that enhance its search engine ranking and visibility. It involves optimizing the website’s structure, speed, indexing, and other technical components to ensure that search engine crawlers can easily crawl and index the site’s pages. Also, broken internal or external links on your site can have a negative impact on your SEO and cause a drop in rankings. Luckily, there are tools like SEO checker that can provide an analysis report of your site’s SEO and…
Virtually all video on the internet is comprised of thousands or millions of individual raster images, or frames. While compression greatly reduces the file sizes, each frame is still essentially a raster image that is resolution-dependent, and the video itself is frame-rate-dependent. You cannot make the video larger or add more frames after it is rendered. Lottie attempts to bring the advantages of vector graphics to animation. Lottie animations store vector data that is resolution-independent and allows vector shapes to be animated directly on a webpage or within an app. A Lottie animation is perfect for animated logos and elements…
Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can increase customer loyalty, improve engagement rates, and support revenue. To help deliver personalized content in a sustainable way for your business and business goals, I have put together a content personalization guide. In this guide, I will walk you through what content personalization is, why…