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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Keeping your website secure is a 24/7 job. The right tools help keep watch – even when you can’t. They could be the difference between a hacked site and business as usual. WordPress security plugins are one part of that equation. Along with quality hosting and users practicing secure habits, a plugin can thwart common attacks. They act as the last line of defense against hackers. Adding an extra layer of protection is important, as WordPress is a preferred target due to its popularity. Legions of bots are scanning sites, looking for flaws to exploit. A vulnerability in WordPress core,…

By Sean Tinney April 21, 2025 The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results. Whether you’re onboarding new clients, sending event reminders, or sending targeted promotions, you’ll have a clear view of how everything flows — and confidence that it’s working. Zoom in to work on the details, zoom out to see the full journey, and safely publish updates without disrupting what’s already live. This is the best email automation experience on the market — it gives you more control and less complexity. With Workflows, you’ll…

Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility, and ultimately drive sales. I have created a content marketing guide to explore effective content marketing strategies tailored for ecommerce businesses in 2024, covering key tactics, types of content to create, and best practices for success. What is Content Marketing for Ecommerce? Source Content marketing for ecommerce differs somewhat from content marketing for general business, in that the focus lies…

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream. Coachella draws influencers, brands and music lovers alike to the desert for back-to-back weekends filled with iconic performances, bold fashion moments and major brand activations   Brands seize this opportunity to make a splash, inviting top-tier influencers and creators to experience the festival in true luxury. White Fox Boutique, for example, pulls out all the stops—hosting influencers in a stunning villa and treating them to pre-festival gifting suites stocked with outfits, accessories, refreshments and everything needed to fuel their content…

Now that you know everything about international SEO, here are some best international practices to follow. 1. Determine Your Market Approach Tailoring your SEO strategy to international markets requires careful consideration of your company’s goals and target customers. If you cater to diverse language-speaking audiences, a language-based segmentation strategy is recommended. On the other hand, for varied products or services across international markets, a country-by-country approach with individualized websites is required. 2. Conduct Market Research Before implementing an international SEO strategy, it’s crucial to identify your potential buyer personas and understand their preferences. Conduct keyword research and explore channels that…

2. Lottie vs GIF: Which one is better? You might still be wondering why you should switch to Lotties, especially since GIFs are already so easy to use (plus they’ve been around forever). So let’s look at Lottie vs. GIF and break it all down: Smaller file size: While GIFs can be huge and slow to load, Lottie animations are tiny and load instantly. Scales perfectly: GIFs get blurry when resized, compared to Lottie files that stay crisp at any size. Smoother performance: Lottie animations play seamlessly, but GIFs can lag or stutter. Interactive: Lottie can react to clicks, scrolls, or…

Designing a new home isn’t just about bricks and blueprints anymore—it’s about creating a space that feels amazing and photographs beautifully. In an age where every corner might end up on someone’s feed, homes are being designed with an eye for aesthetic, comfort, and shareability. Think natural textures, calming palettes, and design features that make you want to double-tap. Here are some of the top tips for creating a home that’s Instagram-worthy and soul-soothing. 1. Layout With Intention Before the styling and color choices come into play, it all starts with flow. A well-thought-out layout doesn’t just feel good—it…

One of the trickiest things about planning influencer campaigns is deciding which social media platform to use. You’ve heard many conflicting opinions about which platform is best for going viral, gaining followers, and boosting brand recognition and sales. And since influencers are on every platform, how do you know which to choose? Today we’re looking at Instagram and YouTube. There isn’t one right answer as to which is better, so it’s important to know the advantages and disadvantages of each. Instagram and YouTube: By the numbers Before we dive in, let’s take a look at some key stats for Instagram…

In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir.  We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT.  While Google is still king of the castle (they still account for the vast majority of the overall search market), generative AI (GAI) tools are gaining ground at an impressive rate.  For example, Perplexity has been downloaded more than 2 million times and answers upwards of 230 million queries a month.  A recent survey by Higher Visibility also found that 71.5% of respondents had used…