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Since last year, Pride Month marking has gotten quieter. Brands that once loudly waved the rainbow flag, have gone silent, and the LGBTQIA+ community is taking note. LGBTQ+ audiences expect more from brands than selling rainbow merch during Pride. Brands must show that their support is authentic, year-round.  The LGBTQ+ community holds about $1.4 trillion in buying power in the US (just under the GDP of Spain). Now more than ever, they’re supporting brands that align with their values, and ditching those that don’t.  Partnering with LGBTQ+ creators and supporting their community beyond Pride can build lasting trust and loyalty. …

Product submission is important for your business as it gives wings to your product’s sales. Most of us have heard of product submission sites at one point or another, but many don’t know how they can improve their business. If you’re looking to get your product into the hands of more customers, then you’re probably already familiar with the concept of product submission sites and how they can benefit your business. Product submission can also be a great way to generate more traffic to your product or service pages and increase its sales count with little effort on your part.…

AI models like ChatGPT and Gemini have only been around for a few years. Although many of us have become reliant on them, we still recall what life was like before they came around. But what about future generations? For them, these tools will have always been an integral part of everyday life. Just as I can remember a time without smartphones, my teenage daughter can’t. She was born after the iPhone took the world by storm. Touchscreens and app stores are all she’s ever known. I believe AI’s long-term impact will be even greater than the smartphone. We already…

Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization.  This article explores five critical reasons marketing content fails today—from lack […] The post 5 Reasons Your Content Is Failing and How to Fix It appeared first on Social Media Examiner. Source link

Do you plan to promote your products or services on the internet but you are wondering how to build an ecommerce website? I understand. Learning how to make an ecommerce website isn’t an easy task. There are many reasons for that: First, you need to establish a practical marketing strategy for your online business. Secondly, you have to purchase a domain name and host it. You also need to choose the right ecommerce website builder. Once your ecommerce website is up and running, you need to develop a practical proportional strategy to make your online store known to your target…

Key takeaways TikTok commits $1.5 million to MrBeast’s #TeamWater campaign, targeting $40 million for sustainable water solutions. 84 countries of creators, with a combined 2 billion followers, unite under the Donation Sticker tool. WaterAid partnership ensures funds deliver solar-powered wells and gravity-fed pipelines in critical regions. YouTube amplifies the effort with $2 million in matching contributions alongside TikTok’s platform activation. Creator-driven fundraising leverages in-app giving tools, daily content pushes, and multi-platform collaboration for lasting impact. The platform empowers 84 countries of creators to hit a $40M fundraising goal with new Donation Sticker tools. TikTok has thrown its weight behind MrBeast’s…

Breaking news: classic SEO KPIs like clicks and rankings are now incomplete.  While you should still track these metrics to monitor your performance in organic search, they don’t account for the AI SEO funnel.  What’s that? Thanks to the prevalence of AI search tools and AI-driven search features (like Google’s AI Overviews), the traditional SEO funnel has gone through a drastic transformation.  Consider that approximately 60% of all searches in 2024 ended with no clicks.  This phenomenon is called zero-click search, and it occurs whenever users find the information they need on a search results page (without having to click…

Internationalization isn’t just translation. It’s about formatting dates, pluralizing words, sorting names, and more, all according to specific locales. Instead of relying on heavy third-party libraries, modern JavaScript offers the Intl API — a powerful, native way to handle i18n. A quiet reminder that the web truly is worldwide.It’s a common misconception that internationalization (i18n) is simply about translating text. While crucial, translation is merely one facet. One of the complexities lies in adapting information for diverse cultural expectations: How do you display a date in Japan versus Germany? What’s the correct way to pluralize an item in Arabic versus…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and working on backlink strategies. But how can you be sure these efforts are contributing to your business’s growth? Companies get busy tracking keyword rankings and website traffic. While these metrics can offer a sneak peek of performance, they don’t always reveal whether your SEO is driving real business results. To help answer that question, we spoke with Maggie Swift, co-founder of Unframed Digital, who specializes in tying SEO strategy to real business outcomes. In this article, we explore the key…