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So you put in the work: you signed the influencers, you wrote the brief, you approved the content… and your social media campaign failed. Argh! It happens. Sometimes the algorithm odds just aren’t on your side. I won’t sugarcoat it: it sucks. By all means, take a moment to process, pour one out for the missed KPIs, play your favourite Taylor Swift tune for the likes and the views that never were. Once “All Too Well (10 Minute Version)” is done though, and before you move onto the next one, take a beat to reflect on what worked and what…
Machine learning enhances targeted marketing campaigns by analyzing data, identifying patterns, and predicting customer behavior. This allows marketers to segment audiences accurately, personalize messaging, and optimize strategies in real-time. By leveraging machine learning, marketers can deliver highly targeted campaigns, resulting in increased engagement and improved conversion rates. Source link
Dark mode isn’t just a trendy aesthetic. It’s a gateway to more inclusive digital experiences, but only if designed thoughtfully. While its sleek visuals and reduced eye strain appeal to many, poorly implemented dark themes can alienate users with visual impairments, causing readability issues like blurred text or harsh contrasts. Discover how to craft dark modes that don’t just look good but work for everyone, from those with light sensitivity to machine learning algorithms. Learn why offering customization and embracing adaptability can transform dark mode from a design trend into a universally empowering tool.Dark mode, a beloved feature in modern…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least 3 LinkedIn recommendations. In other words, to have an outstanding profile, LinkedIn recommendations are mandatory, not an option. There are many reasons why. LinkedIn recommendations add a dimension to your professional profile that your own words simply cannot. They serve as social proof of your skills and character. When someone else vouches for your abilities, it carries greater weight than…
In today’s fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding. Beyond saving time, content curation fosters innovation in teaching methods, enabling educators to integrate multimedia resources, real-world case studies, and interactive materials that cater to different learning styles. It also plays a crucial role in developing students’ critical thinking skills, as they…
First introduced back in May 2024, Google’s AI Overviews began appearing sparsely for mostly informational keywords. Fast-forward to March 5th, 2025, and they’ve received a major overhaul and will begin to appear more frequently for all types of queries. This raises an important question for marketers – how can you improve brand visibility with this new search feature? Thus, optimizing for AI Overviews is now a major aspect of SEO, so it’s important to know what matters for boosting visibility and what doesn’t. Here’s what an AI Overview looks like for reference: Notice that an AI Overview was generated for…
Irish and Celtic fonts are known for their intricate details, historic influences, and distinctive lettering styles that echo ancient manuscripts and Gaelic script. Whether you’re designing a logo for an Irish-inspired brand or crafting artwork that reflects Celtic history and tradition, the right font can bring a deep sense of culture and authenticity to your project. In this post, we’ve gathered the best Irish and Celtic fonts to help you infuse your designs with the spirit of Ireland. From ornate uncial and insular styles to modern typefaces with Celtic flair, these fonts are perfect for posters, invitations, packaging, pub branding,…
Influencer marketing is officially having its moment—and it’s not slowing down. With the industry set to grow from $24 billion in 2024 to over $32.55 billion by next year, it’s clear that brands, especially in the hospitality sector, are putting their money where the social media magic is. Hotels and resorts, once hesitant, are now throwing hefty budgets at influencer campaigns to attract travelers and boost brand recognition.What’s even more exciting? Gone are the days of fleeting partnerships. Now, it’s all about authenticity and building long-term relationships with influencers who can seamlessly integrate a brand into their lives and feed.…
Originality is idealized, especially in tech and marketing.We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.Because here’s the uncomfortable truth: LLMs don’t reward firsts. They reward consensus.If multiple sources don’t already back a new idea, it may as well not exist. You can coin a concept, publish it, even rank #1 for it in Google… and still be…