Author: admin

In the ever-expanding world of meal kits and delivery services, influencer marketing has become the secret sauce behind brand success. With the market projected to skyrocket from $22.8 billion in 2024 to a jaw-dropping $67.4 billion by 2034, it’s no surprise that brands are turning to social media tastemakers to drive growth. The recipe for success? A mix of macro and micro-influencers, authentic content, and performance tracking that guarantees a solid return on investment.As brands diversify their influencer tiers, the emphasis has shifted toward more relatable, personal content—think family dinners, meal prep moments, and health-conscious choices. But how does all…

As of March 5th, 2025, AI Overviews have received a Gemini 2.0 overhaul and will begin appearing to more people – but what does this mean for SEO? While Google AI Overviews have been around since last May, they’ve been steadily reshaping the search results pages, especially in terms of real estate. Here’s what one looks like for reference: The Overview appears at the very top of the page and provides a brief summary of the user’s query alongside a few relevant search results.  So far, AI Overviews have caused some shifts in traditional search behavior, which is concerning to…

Typewriter fonts can bring a unique style to your creative projects. Their worn-out letters and subtle ink blots replicate those characteristics you associate with vintage typing machines. They are great for projects like posters, branding, or invitations that need a vintage aesthetic. Most of the fonts in this collection have been digitally designed and inspired by classic typewriters. But we have also included some fonts that have been scanned from the typed text of real typewriters and have those original peculiarities like faded ink and uneven keystrokes. Whether you’re looking for something clean and refined or a more worn, authentic…

This post was created in partnership with Nativo.After a fierce semifinal round, only two brands are left standing in this year’s March Brandness tournament, powered by Nativo’s Brand Rank.Advancing to the Finals:Eliminated:Over 1,000 U.S. shoppers weighed in again, pushing two powerhouse brands into the spotlight—and sending two others home despite strong performances.Greg Friend, vp of strategy & innovation at Nativo, breaks down what happened, why it happened, and what these results tells us about how people buy.“TurboTax slips in the clutch while Coca-Cola coasts to the win.”TurboTax has seasonal strength. They’re top of mind during tax season, with massive brand…

For businesses looking to boost brand awareness and engagement, influencer marketing in Singapore presents a powerful opportunity. Many brands collaborate with an influencer marketing agency to craft creative influencer campaigns, while others take a hands-on approach to social media influencer marketing. Instagram, in particular, remains a top platform for engagement, with content receiving 15 times more interactions than posts on Facebook, Twitter, or Xiao Hong Shu. Whether you’re working with established influencers or experimenting with new digital marketing strategies, these 11 approaches will help you create high-impact campaigns. 1. Time Your Campaign Launch Strategically Timing is everything when it comes…

Getting traction for your local business isn’t easy. But if there’s one strategy we can all agree on, it’s getting your business in front of more customers. And the best way to do that? Growing your local search presence online. In one of our previous blog posts, you learned about the most important local SEO ranking factors that can make or break your local search presence. And in another article, we explained how to optimize your Google Business Profile (formerly Google My Business) which is the most important factor influencing your Local Pack rankings. Building locally relevant links, on the…

Why SVG? SVGs are perfect for this exercise, because they’re scalable, and we can easily manipulate all kinds of SVG properties to make them look and behave exactly how we like. An SVG (scalable vector graphic) is an image format used for creating graphics such as logos, illustrations, and animations.  Unlike raster (pixel-based) images, SVGs are resolution-independent, meaning they can be resized without losing quality. To create a simple SVG, we start by defining the canvas between tags, and then specifying the width and height. Inside the SVG we can define various shapes, such as rectangles, circles, lines, eclipses, polygons,…

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by Search Engine Land, is titled Preference Ranking V3.3 Vendor, marked Apple Confidential – Internal Use Only, and dated Jan. 27. It lays out the system used by human reviewers to score digital assistant replies. Responses are judged on categories such as truthfulness, harmfulness, conciseness, and overall user satisfaction. The process isn’t just about checking facts. It’s designed to ensure AI-generated…

Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel.  What do I mean? When you are responsible for an ecommerce marketing budget, you need to be able to explain to your client—or boss—in clear numbers what your ROI looks like and if things are improving or not. Of course, ecommerce analytics is about more than just that. In today’s digital-first world, leveraging ecommerce analytics is crucial for understanding customer behavior, optimizing sales funnels, and ultimately scaling your ecommerce business. Whether you’re running a small ecommerce…

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations.But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site.Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this figure is likely vastly underestimated due to AI platforms withholding referral source data.As the technology evolves and user behavior adapts, AI traffic patterns will inevitably shift even further.Monitoring will help you stay on top of changes and make the most of any growth.Here’s how…