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When passion for accessibility meets business indifference, what bridges the gap? Gloria Diaz Alonso shares how she turned frustration into strategy — by learning to speak the language of business.When I started working on promoting accessibility, I was fully convinced of its value and was determined to bring it to the business stakeholders. I thought that the moment I started pushing for it inside the company, my key stakeholders would be convinced, committed, and enlightened, and everyone would start working to make it possible.I prepared a lovely presentation about the benefits of accessibility. I made sure my presentation reflected that…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
A successful YouTube channel requires constant reinvestment, from upgrading equipment to outsourcing editing and marketing. However, YouTube’s standard payout cycle can delay access to earnings, making it harder for creators to scale their businesses effectively. Faster payouts offer the financial flexibility needed to support continuous growth and content improvement. With MilX’s Active Funds service, creators can get up to 6 months of their YouTube earnings in advance — all with the lowest fees on the market. How delayed payments affect creators Limited ability to invest in content production Waiting weeks for YouTube payments can slow down a creator’s ability…
With the advancement of technology over the past few decades, brand marketing strategy has continued to evolve. With the ability to reach specific audiences with niche interests and the rise of premium, ad-less subscription options, we have seen brands work to connect more with their target demographic in ways that were impossible in the past. Now, the best brand marketing leans into humor and relatability to its consumers without needing to appeal to everyone. Social media has been the best place for brands to connect with people, and these are the top ten brands with the best marketing strategies. …
Can You Use AI Chatbots for Keyword Research?Yes, you can use AI chatbots for keyword research. But it’s important to understand the technology’s strengths and weaknesses before getting started.Generally, AI chatbots are good at identifying common terms found in written content because they learn from large datasets. Chatbots are also good at understanding keyword meanings and relationships, thanks to their natural language processing and machine learning algorithms.That means you can ask a free chatbot like ChatGPT to provide keyword ideas based on a particular topic and get good results.You can also ask AI chatbots to analyze search intent, group keywords into…
A great way to make your Keynote slideshow more attractive is to use animation effects. With just a few entrance animations or transition effects, you can instantly make your presentation look more professional. However, it takes a lot of configuring and testing to figure out the right animations for each and every slide in your presentation. If you’re in a rush to finish up a presentation, there won’t be any time to play around with animation effects and transitions. We found a solution to this problem in animated Keynote templates. We handpicked some professional and creative Keynote templates for this…
The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down with influencer marketing leaders, Neahle Jones, VP of US Consumer Engagement & Content at L’Oréal, Lana Gregg, Director of Social Media and Influencer at NYX Cosmetics, and Nikky Martinez, Associate Influencer Manager at Neutrogena, to highlight what influencer marketing strategies brands should be prioritizing for success.Watch the full event to hear all of Neahle, Lana and Nikky’s top influencer marketing strategies here. Influencer Marketing Strategy Tip #1: Don’t Sit On YouTubeRecent data from Traackr’s US Influencer Marketing IMPACT report, which surveyed…
It’s time for our monthly roundup! We’ve got a collection of the best new web development tools, resources, and frameworks for our fellow web developers. This month, we’ve got quite a handful of AI-powered tools, everything from open-source AI platforms to chat UIs and AI-powered browsers. So, without further ado, let’s get started! Fresh Resources for Web Designers and Developers (February 2024) Fresh Resources for Web Designers and Developers (February 2024) It’s time for our monthly roundup! We’ve gathered a bunch of useful resources for our fellow web developers,… Read more Lynx.js Lynx.js is an open-source app development framework created…
Metaphor time! When is a fully stocked fridge a bad thing? If you’re not checking expiration dates, the answer is always. We’ve all forgotten a takeout container or had a potato go a little wild occasionally, but ultimately, waste is waste, toxins are toxins, and bleach is essential. Your TikTok is the same. Sure, it’s not a perfect analogy; no one’s expecting you to go back through all your content, deleting everything that shows your babyface and regrettable lighting choices. You have to give the latecomers something to stalk through. But, maintaining freshness with your incoming content is a high…
The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now view CMOs as critical to driving long-term growth. Yet despite this acknowledged importance, many organizations still struggle to fully leverage the potential of their marketing leadership. The modern CMO wears many hats. They serve as brand steward, revenue driver, customer champion, data interpreter, and digital innovator. As a recognized marketing authority who has worked with dozens of executives across various…