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Struggling with slow Largest Contentful Paint (LCP)? Newly introduced by Google, LCP subparts help you pinpoint where page load delays come from. Now, in the Chrome UX Report, this data provides real visitor insights to speed up your site and boost rankings. Matt Zeunert unpacks what LCP subparts are, what they mean for your website speed, and how you can measure them.The Largest Contentful Paint (LCP) in Core Web Vitals measures how quickly a website loads from a visitor’s perspective. It looks at how long after opening a page the largest content element becomes visible. If your website is loading…

Envato ImageEdit is an AI tool that allows you to edit, expand, crop, and enhance your photos with just one click. With ImageEdit, you can save time spent on doing repetitive tasks like removing backgrounds, erasing objects from photos, and much more. In this guide, we’ll show you how to use this AI tool to edit photos, create cool graphics, and photo manipulations, without having to download and install additional software. And it doesn’t require any graphic design skills at all! Let’s get started. What is Envato AI ImageEdit? Envato ImageEdit is one of the many AI-powered tools available in…

Happy Friday to all who celebrate.In this week’s edition of stories we didn’t write up for one reason or another, we see a couple of stories from Poynter reminding us we can’t always go all in on new tech and that politicizing weather and science could actually kill people.Here’s the stuff: When viewers tune into their local television station for the weather report, chances are that the forecast they see was made possible by the National Oceanic and Atmospheric Administration. Through agencies like the National Hurricane Center and the Weather Prediction Center, NOAA collects observational data, runs models, develops forecasts…

In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various tasks. Companies are using them to simplify their marketing processes, including competitive analysis, search and social media optimization, budgeting, and much more. It was only a matter of time until the need arose to have a tool to detect whether AI was used to create content, and thus: the AI content detector tool was born. One of the ways in…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot about influencer marketing from that experience. So much so that I thought I had it nailed.  So it came as a surprise to me when I landed my current role, leading influencer marketing for a home goods brand, and realized it would require a totally different strategy and approach. It turns out there is a significant difference between marketing low-cost products customers regularly replace, and high-ticket products they’re hoping will see them through several years.  Three years in, here’s what…

Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose it for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. What is Shopify and what does it do? Shopify is an ecommerce platform that has everything under one roof. It’s a cloud-based solution that lets merchants create, customize, and manage online stores without issues. Shopify focuses heavily on ease of use and functionality, and with the thought of having businesses run an online business…

Choosing a WordPress host is one of the biggest decisions a blogger can make. The right choice depends on what you, as a blogger, need. Publishing new content and pricing are very important, but so are speed, storage, support, and security, so they need to be considered. Every host in this collection meets the needs of WordPress bloggers. They all offer managed WordPress hosting, built-in caching, daily backups, strong security, and easy-to-use dashboards. Each provider answered a series of blogger-related questions (see the questions at the bottom of this page) that cover performance, pricing, migrations, uptime, user-friendliness, and many more…

Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Performance Max search terms are now visible in the standard Search Terms report Advertisers can add negative keywords directly from the report The update integrates with Google’s recent addition of negative keyword capabilities for Performance Max Why we care. This change addresses one of the biggest criticisms of Performance Max campaigns: lack of visibility into which search queries trigger ads. Advertisers now have the same level of insight and control they’re accustomed to with standard…

As we move further into the digital and information age, software development will continue to be a popular field for innovation and career pursuit. Many people are interested in launching a career in the field, however, they do not have the academic background or qualifications for the job. Fortunately, new programs are available for people looking to earn an MS in software development in under a year. Despite popular belief, a computer science background is not required for a career in this field, and there are more efficient ways to secure job placement and experience. With a broad definition…

The wellness industry is booming—and no, it’s not just the avocado toast crowd driving that growth. With the global wellness economy soaring to $6.3 trillion in 2023 and set to hit nearly $9 trillion by 2028, it’s clear that people are investing in both their physical and mental well-being more than ever before.Among the rising stars of this sector? Mental health and mindfulness influencers, who are leveraging their personal journeys to foster deeper, more authentic connections with their audiences. And with meditation apps projected to surpass $7 billion by 2029, it’s safe to say the conversation around mental health has…