Author: admin

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately.Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025.What is AI used for in marketing?Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research from SurveyMonkey.The best AI marketing tools help users save time and scale, but there are tons of nuanced use cases popping up and making work easier everyday.We have ChatGPT to thank for that. Since its launch back in…

In an era dominated by digital design and sleek, polished graphics, it’s great seeing raw, hand-drawn and illustrated posters are making a strong comeback. Designers and brands are embracing the imperfections, warmth, and authenticity of organic design, moving away from overly sterile aesthetics. This shift is not just about nostalgia—it’s about creating unique, expressive visuals that connect with audiences on a more personal level. As more people crave originality in an oversaturated digital world, illustrated posters are becoming a powerful way to stand out. From event promotions to brand campaigns, hand-drawn elements bring a distinct, handcrafted feel that digital tools…

Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches and even some TV-connected devices. This comes as no surprise to most, because when Google launched Bard (the name Google used for Gemini early on), Google said it would bring Bard features to the Google Assistant. Then in early 2024, Google removed a ton of features on the Google Assistant. Impacted devices. Google wrote, “Over the coming months, we’re upgrading more users on mobile devices from Google Assistant to Gemini;…

Ever feel like your brand is missing out on the benefits of influencer marketing? You’ve heard so much about how influencers can boost sales for brands and bring massive exposure. You’re hungry for that kind of growth. And yet, it’s not happening. Maybe you’ve never tried influencer marketing before. Or you’ve tried it but struggled to get deals with high-quality influencers – you know, the influencers who make incredible content people love to see, and have the engagement rates to prove it. How do you get those top-tier influencers to work with you? It’s all about wooing them and winning…

Content marketing is changing fast. What worked a few months ago may not deliver the same results today. For small businesses, that means being strategic about where to invest time and resources.In this guide, I’ll show you how to build a content marketing strategy that maximizes your time, budget, and efforts. But first…Does Your Small Business Need Content Marketing?I’ve worked with many businesses that were wondering whether to invest in content or just stick with paid ads. After all, content marketing can feel daunting, especially when big corporations dominate search results. But here’s the thing: content marketing can benefit companies of all sizes—even small companies…

WordPress theme development has evolved. There are now two distinct paths for building your perfect theme. So-called “classic” themes continue to thrive. They’re the same blend of CSS, HTML, JavaScript, and PHP we’ve used for years. The market is still saturated with and dominated by these old standbys. Block themes are the new-ish kid on the scene. They aim to facilitate design in the browser without using code. Their structure is different, and they use a theme.json file to define styling. What hasn’t changed is the desire to build full-featured themes quickly. Thankfully, tools and frameworks exist to help us…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended recipients. Choosing the right tools can go a long way in making sure that emails are staying in inboxes, and reaching your target audience. In this post, I will explore the top bulk email marketing tools to help you develop effective email marketing campaigns while maximizing deliverability and ensuring compliance with industry standards.  Although there are countless potential tools you…

As you no doubt know, AI-generated content is on the rise, and companies want nothing more than to keep up while maintaining the authenticity and quality of content they publish and curate. That’s why content marketers, business owners, and creators are increasingly looking to AI detection tools to maintain their credibility while building trust with new visitors. AI-detection tools are crucial in verifying authenticity, but, much like AI content itself, it’s certainly not perfect. That’s exactly why knowing how to get the most from AI-powered content review workflow is very important for your long-term success. With that in mind, we…

What makes WordPress websites such a prime target for hackers? Anders Johansson delves into how WordPress SQL injection attacks work and shares strategies for removing and preventing them.Did you know that your WordPress site could be a target for hackers right now? That’s right! Today, WordPress powers over 43% of all websites on the internet. That kind of public news makes WordPress sites a big target for hackers.One of the most harmful ways they attack is through an SQL injection. A SQL injection may break your website, steal data, and destroy your content. More than that, they can lock you…