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Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at how landing pages are performing across industries. The report includes median conversion rates by sector, giving marketers a useful baseline to assess their own performance. The report also offers helpful guidance for interpreting your own results—whether you’re outperforming the median or identifying areas for optimization. It reminds marketers that conversion rate is just one piece of the puzzle: lower conversion rates might still represent high-value leads, and even high-performing pages…

Today, WordPress powers more websites than any other content management system. It didn’t start that way though. The initial groundwork was laid for what was to become WordPress back in 2001. And the open source platform didn’t officially come into being until 2003.  So, how does a CMS go from a simple blogging platform to a build-anything-you-can-imagine behemoth in just a couple decades? And why haven’t other website building technologies been able to do the same? In this post, we’re going to look at a timeline of WordPress’s major milestones and history as well as where it stands today and…

Social media plays a central role in teenagers’ lives, shaping how they connect, communicate, and see themselves. While these platforms offer opportunities for self-expression and social interaction, they also present significant challenges that can impact teens’ self-esteem and mental health. Constant exposure to curated highlight reels, unrealistic beauty standards, and online validation through likes and comments can lead to feelings of inadequacy, anxiety, and depression. Cyberbullying, social comparison, and the pressure to maintain a perfect online image only add to the emotional strain. As social media continues to evolve, it’s crucial to understand its effects on teenagers and explore…

The ultimate goal for a budding creator is content monetization. Of course, creators make their content for the love of it, but to turn that love into a career is a goal for many. There are many different ways to monetize.  For video creators, monetization through platforms like YouTube with their AdSense program is the best fit. However, writers might prefer Substack as a viable monetization platform. For creators in between, Ko-Fi and other platforms offer creators a way to reach their monetization goals. With all these options, how do we know which monetization platform is right for you?  YouTube…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

UX initiatives are often seen as a disruption rather than a means to solving existing problems in an organization. In this post, we’ll explore how you can build trust for your UX work, gain support, and make a noticeable impact. Part of Smart Interface Design Patterns by yours truly.When I start any UX project, typically, there is very little confidence in the successful outcome of my UX initiatives. In fact, there is quite a lot of reluctance and hesitation, especially from teams that have been burnt by empty promises and poor delivery in the past.Good UX has a huge impact…

Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump‘s joint address to Congress. Elsewhere, The Five was Fox News’ most-watched show—and the most-watched show across all three networks—while the 5 p.m. hour of The Lead with Jake Tapper was first for CNN. 25-54 Demographic (Live+SD x 1,000)Total Day: FNC: 274 | CNN: 75 | MSNBC: 63Prime: FNC: 395 | CNN: 124 |…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond). And the key to unlocking that power? Strong creator relations. A few weeks ago, we invited esteemed brand and creator speakers to speak on the topic of creator relations, and all that it involves from individual relationships, to marketing strategies, to broad business impact, at Traackr’s IMPACT London event. In the panel discussion with Holly Dale, UKI Head of Advocacy & Content at L’Oréal, and Traackr’s CEO and Founder, Pierre-Loic Assayag, Holly shared her point of view on the three strategic elements…

Here are optimization tips, by which Apple.com can enhance its SEO performance, increase organic visibility, and attract a larger audience. Technical SEO Recommendations: To improve the technical SEO aspects of Apple.com, the following recommendations can be implemented: 1. Improve website speed and performance through caching, compression, and Content Delivery Network (CDN) integration. This guarantees quicker loading times and enhances the overall user experience with seamless navigation. 2. Optimize Apple.com for mobile devices by utilizing responsive design techniques and implementing Accelerated Mobile Pages (AMP). This enhances mobile user experience and ensures compatibility across different devices. 3. Implement clean URL structures that…

As sustainability becomes a key focus for businesses, brands are rethinking their visual identities to reflect environmental responsibility. A company’s logo is often the first thing customers notice, making it an important tool for communicating values. An eco-friendly logo design signals a commitment to sustainability and helps build trust with conscious consumers. Brands are moving away from overproduced, overly polished aesthetics and toward simpler, nature-inspired designs. Through natural color palettes, organic shapes, and thoughtful typography, they create logos that feel authentic and aligned with eco-conscious principles. But what exactly makes a logo sustainable, and how can businesses design one that…