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WPP has been named Creative Company of the Year at Cannes Lions for the second consecutive year. The annual award is calculated based on which holding company’s member agencies earn the most points for shortlisted and awarded entries. WPP agencies collected 168 Lions, including one Titanium Lion, 10 Grand Prix (including the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.WPP’s win comes as the company sharpens its focus on its media division and AI tools amid a slumping share price.The recognition also comes as its longtime chief executive (CEO), Mark Read, attends his final Cannes Lions as…
One of the big challenges with content marketing and blogging is the continual need to create content. Depending on the size of your company, or your schedule as a solo creator, consistent content creation can take a significant amount of time. When you’re busy, it can seem challenging to keep up with demand. For many of us, a major solution to the need for a content drip is evergreen content. In addition, content curation goes a long way to help ensure that our followers and sales leads always have something to look at Fortunately, both of these options are relatively…
Unlocking Viral Success: Insider Secrets from Bobby Saputra on Influencer Marketing – brand marketing, Influencer Content Creation, influencer marketing Skip to main content Source link
Today, we’re going to explore the relationship between online reviews and SEO (search engine optimization). First, let’s put SEO on Google into perspective. Imagine if you earned $1 each time someone searched for something on Google. If this were real, you’d be a multi-millionaire in less than a minute. There are 5.9 million searches conducted every 60 seconds on Google, which is why SEO is such a massive marketing channel. Since all these searches are made by real people looking for information online, websites have the opportunity to catch their attention with content catered to their search needs. Yet, once…
Microinteractions might be small, but they make a big impact on how users experience your designs. Whether it’s a button that responds to a click, a progress bar that animates smoothly, or a subtle hover effect on a card, these details help bring interfaces to life and make them feel more responsive and polished. Figma’s Smart Animate feature gives designers an easy way to prototype these kinds of microinteractions, without writing a single line of code. In this guide, we’ll take a deep dive into how to use Smart Animate effectively, when it works best, and how to level up…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
A new analysis by Gruber Law of recently released 2022 crash data is painting a grim picture of distracted driving across the U.S., revealing alarming increases in collision rates, injuries, and fatalities, many of which could have been prevented. Researchers tracking distracted driving behaviors by state, crash type, and behavioral trends found that distraction behind the wheel is now present in nearly 6 out of every 10 trips taken in the U.S. Despite nationwide efforts to crack down on device use while driving, this risky behavior continues to rise, fueling an uptick in personal injury claims and fatal accidents.…
Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs.Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese,…
Are you thinking about or wanting to create a portfolio of your best work? Or, perhaps you want to compile a fashion lookbook? If either of these scenarios describes your situation, read on. This collection of free InDesign portfolio and lookbook templates will appeal to a broad audience and offer a convenient way to present your latest fashion shots or portfolio work. While these templates can be used outside of the photography, fashion, or beauty industries, some design elements will appeal specifically to those niches. These professionally designed InDesign templates are an excellent asset for those looking for a quick…
With summer finally at our door, it is time to start planning your ultimate summer vacation. Travel can be the most stressful process, and those feelings of stress are not what you want to imagine on your dream relaxation trip. With the help of TikTok travel accounts, you can leave all the stress of planning up to the creators themselves! In recent years, one of the biggest trending topics on TikTok has been travel. Tons of accounts have appeared with some of the best travel deals and destinations. TikTok travel accounts have become instrumental in what travelers choose to do…