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By Sean Tinney May 6, 2025 Ever sent off an email campaign and wondered how many people actually engage with it beyond just opening? That moment when someone clicks a link inside your message is crucial—it means they’re interested enough to take action. But how do you measure this engagement, and what does a ‘click rate’ really show? Understanding click rate can transform the way you approach your email marketing, digital ads, and even social media strategy. What is click rate? Simply put, a click rate measures the percentage of recipients who click on a link in your message—email, ad,…
B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed marketing efforts into streamlined, revenue-generating engines. The challenge today isn’t whether to implement marketing automation—it’s how to do it effectively. With increasing channel complexity, growing data privacy concerns, and rising customer expectations, B2B marketers need a clear roadmap to succeed. In this comprehensive playbook, we’ll explore data-backed strategies that deliver measurable results in 2025. From aligning sales and marketing teams…
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The WooCommerce team is aware of the issue and is working on issuing a permanent fix in the form of a patch. WooCommerce Sites Crashing Someone posted about the error at the WordPress.org support forums and others with the same problem replied that they were experiencing the same thing. Most of those responding reported that they had not recently done anything to their sites, that they had crashed all of a…
Whether you’re leading a team meeting, planning a conference, or outlining a business strategy, having a clear and well-structured agenda is key to keeping your audience engaged and your presentation on point. That’s why we’ve put together this collection of the best agenda PowerPoint templates, designed to help you present your plans with clarity, professionalism, and visual appeal. These templates make it easy to organize topics, timelines, and key discussion points, whether you’re presenting a corporate strategy, event schedule, or project breakdown. From minimalist designs perfect for internal meetings to more dynamic layouts for public events and client pitches, this…
If you’ve ever landed in Bali at the crack of dawn with your hotel check-in still hours away and your suitcase practically begging you to carry it like a newborn, you’re not alone. For globetrotters, digital nomads, and overambitious souvenir shoppers, the question isn’t “Where to next?” but “Where can I drop this bag before my arms give out?” Enter Bounce— Best luggage storage in Bali, Denpasar, and quite literally the rest of the world. What Is Bounce, and Why Should You Care? Bounce is the world’s largest luggage storage network, and that’s not just some backpacker brag. With…
LGBTQ+ Pride has existed long before corporate America chose to acknowledge it and will exist long after. For many, Pride means liberation and finding meaning and community in queer identities. To publicly show pride in one’s LGBTQ+ identity has historically come at a steep cost, with many devoting their lives to queer liberation movements, and far too many losing their lives for the same reason. Choosing to celebrate Pride is to partake in the rich but tumultuous history of supporting LGBTQ+ rights. To stand with the LGBTQ+ community during June – and all year round – is to take a…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
It’s a new year, and we’re excited to share some fresh resources for web developers. This month’s collection includes tools for AI-powered search, Git repository summaries, browser automation, and more. Whether you’re looking to streamline your workflow, experiment with new technologies, or improve your projects, these resources are a great start for 2025. Without further ado, let’s dive in! MiniPerplx is a minimalistic AI-powered search engine that helps you find information. Built with Vercel and Grok, it can retrieve information from sources such as the web, YouTube videos, Twitter posts, and academic papers and research. Gitingest is an open-source tool…
Top of the Ticker: Spectrum is taking on CNN en Español, Telemundo, and Noticias Univision with the launch of Spectrum Noticias, its new 24/7 national Spanish-language news network.Anchor Patsi Arias kicks off news coverage each morning, followed by Philip Klint in the afternoons. Maria Rozman will serve as the senior director, news, leading editorial content for the network, which has also established bureaus in Los Angeles, New York City, Florida, and Texas.Spectrum Noticias is available on Spectrum lineups in its 41-state service area.Nationwide Pitch: Fox News is expanding its “For All America” slogan with a new promo campaign that puts…
Brands have to make difficult decisions when it comes to where they invest time, money, and resources for their influencer marketing programs. The social media platform landscape is often hard to predict, making it challenging to know what will earn the most return on investment (ROI).Traackr’s 2025 Influencer Marketing Impact Report surveyed 1,000 Millennial and Gen Z consumers in the US, in order to determine which social platforms are the most impactful for influencer marketing. This article was updated on October 30, 2024 with new consumer social media and influencer marketing data.The Best Social Platforms for Influencer MarketingInfluencer marketing has the power…