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Analyzing your competitors is crucial for understanding how to beat them. In this article, we review the top 16 competitor monitoring tools that can help you stay ahead of your competition.We go over both paid and free competitive analysis tools to help you find a tool regardless of your budget.What Are Competitor Monitoring Tools?Competitor monitoring tools help businesses track and monitor their competitors’ business, marketing, and sales activities. They can help you: Uncover keywords you should target with SEO content Optimize your ad campaigns Improve your social media marketing and email marketing campaigns Find and win over your competition’s dissatisfied customersWhether you’re…

What is a Lottie animation file? Learn the ins and outs of what Lottie is and what makes it tick. Where Lottie animations work best: Websites, apps, UI prototypes, videos, etc. You name it, Lottie can add motion without worrying about file size. How to integrate them smoothly: The smartest ways to add Lottie animations to your projects without slowing things down. Tips for using animations effectively: Subtle motion enhances design, but too much can make your project look messy. Where to find free Lottiefiles animations: There are plenty of great resources for high-quality, ready-to-use animations.  We’ll show you…

Ever ask a 12-year-old Gen Alpha kid about working? To them, the peak of making money is an influencer screaming, “Hit that like button and smash that subscribe!” Do they want to work in an office? Hell no. They want to find old shoes, restore them, and then sell them to Hypebeasts who rock MSCHF items on TikTok.  According to a LEGO x Harris Poll survey, more than one in three Gen Alpha kids want to be influencers when they grow up, ranking it above doctors or astronauts. Their dream job isn’t a corner office; it’s cornering the resale market…

Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t just tracking content marketing metrics. It’s knowing which numbers truly matter and how they translate to actual business value. Without this clarity, your content marketing remains a cost center rather than a profit driver in the eyes of your organization’s leadership. This guide tackles the content marketing ROI challenge head-on. I’ll show you exactly how to calculate, track, and optimize…

Cooking influencers bring the art of food to life through engaging content that inspires their audiences to get creative in the kitchen. Whether they’re sharing easy-to-follow recipes, culinary tips, or unique twists on classic dishes, these creators offer a fresh perspective on food and dining. With a focus on everything from home-cooked meals to gourmet techniques, cooking creators build communities of food lovers by combining passion, expertise, and visually stunning presentations. Explore our curated list of top and rising cooking creators in the United States, United Kingdom and France.To receive a deeper dive into each influencer, and see what brands they…

Meet our newest book, “Accessible UX Research” — now available for pre-order. Michele A. Williams takes us for a deep dive into the real world of UX research, with a roadmap for including users with different abilities and needs. Purchase now to get your copy as soon as it’s available, and to save off the full price. Pre-order the book.UX research can take so much of the guesswork out of the design process! But it’s easy to forget just how different people are and how their needs and preferences can vary. We can’t predict the needs of every user, but…

By Sean Tinney June 18, 2025 💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses. From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. It’s built for sellers at any stage, and even includes educational resources to help them grow smarter and faster. 😫 The Problem: Customer Follow-Up Was Time-Consuming and Inconsistent As Sellvia grew, so did the challenge of re-engaging their customer base. Most email platforms they tried required too much time to set up and lacked the automation needed to…

Rejection is an inevitable part of business, whether it’s turning down a job applicant, declining a partnership, or saying no to a pitch. But how rejection is delivered can shape your company’s reputation just as much as how you say “yes.” Ralph Caruso, a seasoned entrepreneur and founder of multiple successful ventures, believes that one of the most underrated leadership skills in business is knowing how to write a rejection letter with professionalism, empathy, and clarity. In his years building teams, launching startups, and forging partnerships, Ralph Caruso has sent and received hundreds of rejection letters. He’s learned that…

AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API, the results might not feel quite right. In fact, sometimes they’re way off. And no, that’s not your fault.  The disconnect between websites and LLMs  Large language models (LLMs) like ChatGPT, Claude, or Gemini are trained to understand a wide range of content. But when they try to interpret your website at runtime, that is, when someone is actively asking…

When it comes to total spending, Father’s Day falls just under Mother’s Day, but it’s catching up. More and more people celebrate the holiday by treating not just Dads, but all father figures.  Father’s Day is on the third Sunday in June. If your Father’s Day marketing plans aren’t fully mapped out, there’s still time to create a meaningful campaign. Why is Father’s Day an important marketing opportunity? Father’s Day is a big shopping holiday with deep emotional connections. To celebrate the father figures in their lives, shoppers are looking for unique and meaningful gifts—and they’re highly motivated to buy. …