Author: admin
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY increase. The US remains its largest market, but its share of TikTok’s ad revenue is projected to decline from 43.3% in 2022 to 34.0% by 2026. $11.8 billion in US ad spend is at stake if a ban moves forward. TikTok users worldwide spend 35…
Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to engage with communities, making it an essential channel for businesses aiming to boost brand awareness and drive sales. In this guide, we’ll explore everything you need to know about working with Facebook influencers, from finding the right collaborators to maximizing ROI through effective strategies. Who are Facebook Influencers? Facebook influencers are active users on the platform who utilize their audience…
By Gabriella Vitelli Social media influencers are undeniably rising as the newest wave of celebrities, no longer confined to the realm of online personalities. They are reshaping the marketing landscape and redefining celebrity culture, blurring the lines between digital fame and mainstream recognition. The Grammys—traditionally a celebration of music’s biggest talents—have now opened their doors to influencers, solidifying their place alongside industry icons. What once began as Instagram posts and TikTok dances has evolved into a presence on some of the most prestigious red carpets, proving that influencer culture is here to stay. Award shows are evolving, blending the worlds…
Since backlinks are one of the most important ranking factors on Google, link-building is an integral part of any SEO strategy. Research shows that the top-ranked results on Google have 3.8x more backlinks than the other results. Also, sites with higher domain ratings rank better on Google, which is why link-building is all about securing backlinks from authoritative websites in your field (which help increase your domain rating). Yet, link-building is also one of the most challenging aspects of SEO, and it’s not always easy to find backlink-worthy websites. That’s where AI link prospecting enters the picture. What’s link prospecting?…
Artificial intelligence (AI) has entered the mainstream. We’re finding more and more products that integrate with the technology. WordPress plugins are a prime example. These plugins add a variety of AI-powered features to websites. Some are there to spur creativity, while others are all about saving you time. The trend is helping to spawn new products and enhance existing ones. AI is rapidly changing the WordPress ecosystem. So, we wanted to explore the different ways plugins are using it. Will they make our lives easier? Will they help users? Let’s find out! Here’s a collection of WordPress plugins that, in…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Isla Mujeres, a stunning gem in the Caribbean Sea, offers beautiful beaches and a laid-back vibe that attracts travelers from around the world. To make the most of your trip without breaking the bank, plan your finances ahead of time. Whether you’re budgeting for a ferry ride, accommodation, or exciting activities, having a solid financial strategy can turn your getaway into an unforgettable experience. When exploring Isla Mujeres, you’ll want to balance experience with costs. There are plenty of affordable options for food and entertainment without sacrificing the enjoyment of beach life or local culture. Finding ways to save…
Let’s say this first: marketing is always about touching consumers in such a way that they’re moved to take action. You’re tapping into human emotion, and Instagram—with its endless photos of people navigating life—is one of the most effective channels marketers have to accomplish that. But, appealing to the humans who use Instagram and the algorithms that feed your content to them can be a difficult tightrope to walk. Add to this the fact that the Instagram algorithm—any algorithm, really—receives regular updates both minor and major, and the job of a marketer can become overwhelming. But what does “the Instagram…
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget.Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan your strategy. What’s more, you can do it with free tools, and the process becomes even simpler when using my AI chatbot called DataDecode.This bot is ideal for beginner marketers and business owners doing marketing on their own. Honestly, this is something I wish I had…
Using a dashboard UI concept can help you jumpstart your project. Designing a visually appealing and user-friendly dashboard is crucial for enhancing user experience and boosting the overall performance of your application. Dashboard UI concepts can be a game-changer for developers and designers, offering inspiration and guidance to create stunning dashboard interface designs. 15 dashboard UI concepts you can use right now for your projects Let’s not waste any time. Here are a few of our favorite dashboard concepts for 2025 for dashboard interface design. They span across multiple industries, so there’s a good variety of y to browse…