Author: admin
Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online. Here, it’s not you promoting your solutions and justifying why the intended audience should prefer you over other alternatives. It’s the users of your products or services sharing their experiences and convincing others to take your solutions for a spin. Even when people share their negative experiences, the insights help you identify the room for improvement and ensure consistent product development. However, not all user-generated content is legitimate. So, before using it, you must assess its authenticity. In this article, we will mention…
Building an SEO content strategy comes with many challenges. Knowing which keywords, topics, and pages to prioritize in your plan isn’t easy. And keyword clusters can help you target more traffic but creating those clusters takes time.The Keyword Strategy Builder tool makes this easy. Powered by AI, it quickly transforms your manual clustering efforts from a complex, data-heavy task into a streamlined, insight-driven strategy.With the Keyword Strategy Builder, you can group your keywords into topically related clusters, which helps: Speed up content production by organizing keywords into actionable clusters. Cover topics more deeply to create more well-rounded content. Enhance SEO by…
Struggling with slow Largest Contentful Paint (LCP)? Newly introduced by Google, LCP subparts help you pinpoint where page load delays come from. Now, in the Chrome UX Report, this data provides real visitor insights to speed up your site and boost rankings. Matt Zeunert unpacks what LCP subparts are, what they mean for your website speed, and how you can measure them.The Largest Contentful Paint (LCP) in Core Web Vitals measures how quickly a website loads from a visitor’s perspective. It looks at how long after opening a page the largest content element becomes visible. If your website is loading…
Look, we get that money can’t buy happiness. But doesn’t it at least help? Remember the last time someone told you, “I just love working all day and seeing my bank account go into the negative!”? Yeah, us neither. As a TikTok creator, TikTok may not be your only job, but everything you put into it definitely amounts to a job. Potentially, it’s a very fun one where you get to do things that would make your real day-to-day boss say, “You can’t do that,” but it’s a job nonetheless. And like all jobs, you deserve to get paid! But…
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their audiences, increase engagement stats, and boost conversions. In my guide to UGC ads, I explore everything you need to know about using UGC ads, their benefits, and best practices. Using my guide, you can learn how to create effective campaigns to successfully capture your audience’s…
Influencer marketing is bigger than ever, but can it survive economic ups and downs?Spoiler: absolutely. Let’s break down why it’s unstoppable — and what exactly social commerce and AI have to do with it. I also got the ultimate insight toolkit: top platforms, key metrics, and tips based on my XP as a Creative Director at an influencer marketing agency — why kick off your campaign 3-6 months early? why you shouldn’t be writing the script for the influencer? and more secret sauce for marketers. Follow the Leader In the world of digital marketing, influencers are the big bosses. 81% of consumers…
If you’re using Apple Pages to design your CV or resume, this is a great handpicked collection of resume templates to get you started fast. Some of these cost a few dollars, and some are completely free! Did you know that 98% of all resumes received for a job gets eliminated during the initial screening process? This means you only have a 2% chance of getting through to the interview stage. As you can imagine, the design and the content of your resume play a crucial role in helping you get the attention of the hiring managers and have a…
By Sean Tinney June 26, 2024 Building trust with your audience is crucial for business success, and it all begins with effective marketing for your small business. If you’re already running a few marketing campaigns, you likely have an edge over your competition. In fact, almost half of small businesses spend less than two hours per week on marketing. But of those, 46% are unsure whether their marketing strategies are even working. Understanding the marketing funnel, the path your customers take from awareness, consideration, conversion, loyalty, and, finally, advocacy, can help you see why developing and investing in a strategic…
Kelvin Tan, better known by his online persona Ma Yi Duo, has made a name for himself as an entrepreneur, content creator, and all-around creative force. From his early forays into business to his daring stunts on social media, here are five surprising facts about the man behind the ‘Ah Beng’ persona. 1. A Born Entrepreneur From a young age, Kelvin Tan was determined to break free from the cycle of financial hardship. His entrepreneurial journey began at a very young age, when he took on various part-time jobs to support his ambitions. At that time, he was also experimenting…
SEO is, for a large part, all about getting the right content in front of the right audience. When you’ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While that’s a good idea, you need to find a way to scale while keeping the same level of quality you’ve always had. Let’s go over how to scale your content production step by step, showing common problems and solutions. What is content scaling? Content scaling is about making…