Author: admin

Custom plugins are part of what makes WordPress so flexible. If you need functionality that doesn’t exist in the ecosystem, you can build it yourself. That allows you to create websites that suit your needs. Still, it’s important to get the details right. Any custom code you write should be secure and performant. It should also adhere to the guidelines set forth by WordPress. Doing so ensures your plugin works as expected and won’t cause harm. So, how do you know if your code passes the litmus test? There’s a helpful tool that can alert you to any issues. Plugin…

Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands on their digital marketing strategies, the transformation of influencer marketing from simple product placements to sophisticated partnership ecosystems represents one of the most significant shifts in the marketing landscape. The most successful brands approach influencer marketing as a strategic discipline rather than a tactical afterthought or a one-off campaign. This guide examines the current state of influencer marketing, explores proven…

A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this study examines multiple tools, whereas the October study focused solely on AIOs. Here’s more about the latest study and what the findings mean. Key Findings 1. YMYL Query Response Rate The research found that Google generates AIOs for 51% of YMYL queries, slightly up from…

You might be thinking “CSS is used for styling while JavaScript is used for interactivity, that’s just the way the web works.” But CSS loads on a webpage faster than JavaScript. And CSS also causes less reflow on a page (which improves performance). So, it’s fair to say we should use CSS for interactivity wherever possible. 1. Layout with HTML The layout of our easy slider is simple. We’ll create a carousel-container div to hold the carousel-slide elements.  1 class=”carousel-container”> 2 class=”carousel-slide”>1 3 … 4 That’s all we need so let’s move on to the styling of our carousel in…

WTMJ in Milwaukee is launching an afternoon magazine-style program called What’s Brewing Wisconsin. The show will be hosted by Morning Blend veteran Tiffany Ogle (pictured left) while Stephanie Brown (right), most recently a community reporter for TMJ4 News, will be the new show’s field correspondent and fill-in host. Ogle will also continue her co-hosting duties alongside Molly Fay on The Morning Blend.“What’s Brewing Wisconsin will be a fun daily snapshot of what’s happening locally. From restaurants to travel, to fashion trends, our goal is to introduce our audience to local gems they may not know about,” said executive producer Kim Buchanan. “This show will…

Media literacy has become a crucial skill for young people. From social media feeds to 24-hour news cycles, the sheer volume of information available makes it increasingly difficult to discern credible sources from misinformation. A report from Statista indicates that the average U.S. citizen spends approximately 721 minutes per day engaged with digital media. This continuous exposure not only shapes perspectives but also influences decision-making, particularly among younger audiences. “We live in a world where social media shapes perceptions, influences decisions, and sometimes… can even blur the lines between reality and fiction,” says Hidden Strength CEO and Founder Linsey…

Are you ready to start your aesthetic Instagram page, but don’t know where to start? Once you decide on what to post, the best thing to do is create a consistent look. But how do you do that? One of the best ways to do that is to use filters through your content. Not sure where to start with Photoshop and photo enhancement? Don’t worry, we’ve got you covered.  If you are looking to create a whole brand, or just want to have a fun photo session, we have found some of the top Instagram influencers that have already done…

Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling “more than 2 trillion” queries annually. By the numbers. Google revealed the new figure in a blog post today, saying it is based on internal Google data: “We already see more than 5 trillion searches on Google annually.” Google added another tidbit in the same blog post: that “the volume of commercial queries has increased” since the launch of AI Overviews. However, Google didn’t share any data or a percentage…

Modern frameworks are supposed to help speed up development while providing modern tools and a developer-friendly workflow. In theory, this is great and makes a lot of sense. In reality, Kevin Leary has found that they cause far more problems than they solve. This ultimately leads to the big question: why are modern theme frameworks so popular, and do they really benefit developers in the long run?When it comes to custom WordPress development, theme frameworks like Sage and Genesis have become a go-to solution, particularly for many agencies that rely on frameworks as an efficient starting point for client projects.…

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts. The good news? These issues are easy to fix and can quickly improve performance. The five key areas where I consistently find missed opportunities include: Location targeting: A default Google Ads setting can cause your ads to reach users outside your intended area. This is easy to fix and can save you measurable amounts of money. Auto-applied recommendations: Allowing Google to auto-apply changes can lead to costly mistakes. It’s better to review and apply these manually, except in…