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In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections and engaging stories that resonate with local audiences. Burger King’s recent “Value Your Way” campaign demonstrates how a well-executed influencer marketing strategy can drive viral engagement, build brand awareness, and deliver measurable business impact. In this blog, we break down how Burger King partnered with influencers in Singapore to promote their customizable meal set priced at just S$5.95, capturing consumer attention and sparking excitement across Instagram and TikTok. Why Influencer Marketing Matters in Singapore Influencer marketing is no longer just…

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In this tutorial, Blake Lundquist walks us through two methods of creating the “moving-highlight” navigation pattern using only plain JavaScript and CSS. The first technique uses the getBoundingClientRect method to explicitly animate the border between navigation bar items when they are clicked. The second approach achieves the same functionality using the new View Transition API.I recently came across an old jQuery tutorial demonstrating a “moving highlight” navigation bar and decided the concept was due for a modern upgrade. With this pattern, the border around the active navigation item animates directly from one element to another as the user clicks on…

For local businesses in the current era, online visibility isn’t a luxury, it’s a necessity for survival.  Case in point, SOCi’s 2024 Behavior Consumer Index found that 80% of US consumers use search engines to find local businesses, with 32% of users doing so every day.  So, if you aren’t showing up on Google for local keywords related to your business, you’ll have an extremely difficult time remaining competitive.  Yet, local SEO campaigns aren’t free, so there’s the not-so-tiny matter of developing a local marketing budget.  Does this mean that your small business will fail if you don’t have millions…

Once upon a time, you could be a jerk online and it seemingly didn’t matter. Maybe it was a snarky reply. Maybe it was a slur. Maybe it was telling someone to “take a long walk off a short bridge” and adding “jk” for plausible deniability. But now? Online hate doesn’t stay online anymore. That post, that comment, that DM — it might cost you your job. Your relationship. Your reputation. Your future. To figure out how bad it’s gotten, we surveyed nearly 1,000 people across the U.S. and asked about the harmful online behavior that they admit to contributing…

Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content creation is vital for anyone looking to make their mark online. With the right approach, you can transform your ideas into impactful pieces that resonate with your audience. From planning and writing to optimizing and promoting, each step plays a crucial role in ensuring your message reaches the right people. As you embark on this journey, knowing the basics will…

With the rise of AI, people are worrying more and more about whether or not they’ll be replaced. Big companies have started to opt to replace workers with technology. Many companies are taking this AI-first approach to cut back costs and increase efficiency. Sparking a multitude of emotions in consumers. One of the most recent examples is the language learning program Duolingo. In utilizing this AI-first strategy, let’s look at how consumers have reacted and what the future holds for the company.    Check out how Tech Giants are using creator content within AI training. Duolingo Pushing AI-First  So, what…

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants.AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT.Some systems are augmented with search, where they retrieve documents first and they’re less likely to hallucinate results. Some bias towards partners that they paid to license the data.Only 14% of the top 50 mentioned sources were shared across ChatGPT, Perplexity, and Google AILooking at…

WordPress block themes offer plenty of flexibility. You can make style and layout changes within your web browser – no coding knowledge is required. They can also include extras like block patterns and style variations. Style variations give you a head start on design. They allow us to create multiple color and typography combinations. They also house custom block styles defined in the Site Editor. Anything in a theme.json file can also be included in a style variation. This is handy for web professionals and users alike. Choose the variation that suits your needs and start building your site. Creating…

By Sean Tinney June 9, 2025 In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. By automating key touchpoints in the customer journey, you can boost sales, build loyalty, and stay top-of-mind with minimal manual effort. Whether you’re running a solo shop or managing a growing team, email automation gives you back time while increasing your impact. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to…