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People often casually refer to selfish behavior as being “narcissistic” but true narcissism runs much deeper. People with Narcissistic Personality Disorder (NPD) take their self-centeredness to the extreme, often at the expense of others. They can behave in ways that are very damaging to social relationships, especially intimate ones. They can be very entitled, arrogant, and have a superiority complex, which can wear down the mental health of their children, spouses, and friendships over time. Only 1% of the population is officially diagnosed with NPD, but experts estimate that the real number is much higher.  Narcissism is one of…

A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of new creators that they bring into their campaigns and programs. However, only 49% track how many creators they retain, and, even more surprising, only 16% confidently track the number of churned creators.This explains a key influencer marketing challenge: an over-reliance on acquiring new creators, leading to a significant drain on time, energy, and budget (aka lower ROI). To help answer this challenge, Traackr launched its new Creator Lifecycle feature, which allows marketers to identify which partners to retain and reacquire/acquire among…

I’ve spent the last decade helping SaaS companies achieve real growth through content.That’s included bringing in over $400K from a $1K content budget. And completing a project that drove 200K+ product sign-ups without spending a single dime on ads.In this guide, you’ll learn how to build SaaS content engines that scale like that.But let’s cover some fundamentals first.What Is SaaS Content Marketing?SaaS content marketing means creating and sharing content like blogs, videos, and more to attract, convert, and retain users for subscription-based software products.For example, Notion caters to various personas and stages of the buyer’s journey through a variety of…

In this tutorial, we’ll build a glassmorphism generator tool to help us create customized frosted glass effects. The tool will also automatically generate the CSS code used to create each customized effect, making it easy to add it to your projects.  In this tutorial, we will cover how to create a Glassmorphism generator tool that allows you to create customized frosted glass effects. Source link

SVG is easy — until you meet path. However, it’s not as confusing as it initially looks. In this first installment of a pair of articles, Myriam Frisano aims to teach you the basics of and its sometimes mystifying commands. With simple examples and visualizations, she’ll help you understand the easy syntax and underlying rules of SVG’s most powerful element so that by the end, you’re fully able to translate SVG semantic tags into a language path understands.In a previous article, we looked at some practical examples of how to code SVG by hand. In that guide, we covered the…

Last spring, Linda Boff could have written a ticket for any CMO job in the universe.With experience at NBC, Citigroup, and two decades at General Electric—where she served as CMO from 2015 to 2024—Boff helped humanize the industrial giant through inventive campaigns. She honored pioneering women in science by projecting their images on Grand Central Terminal’s ceiling and turned GE machinery into music with electronic artist Matthew Dear.But her latest move wasn’t a campaign—it was a career shift.In 2024, Boff raised eyebrows by crossing to the agency side—and the corner office. Boff is now CEO of Said Differently, leading custom…

Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged and then became Maximize Your Social and then Maximize Your Social Influence before its current iteration) since 2013. While I can’t say it is my biggest money maker, it is a small money-making asset that has additional benefits beyond just monetization that I talk about in the video below. I believe there are many podcasters like me. While most podcasts…

The Love Island USA Season 7 cast just touched down in Fiji and they’re ready for love, drama, and, if they play their cards right, a few brand collabs along the way.  While they’re making connections in the Villa, we’re keeping an eye out for the Islanders your brand might want to couple up with. Whose content stands out? Who’s built real rapport with their audience? Who can turn followers into fans—and fans into customers? To find out, we put Gia—GRIN’s Intelligent Assistant—on the case. Her assignment: evaluate the partnership potential of this season’s singles. Want to make influencer vetting…

Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your website as an invitation for LLMs to get the right picture. It’s automatic, requires no technical setup, and is ready in one click. Helping AI understand your website Unlike search engines that regularly crawl and index websites, LLMs like ChatGPT and Google Gemini work differently.…

Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.It doesn’t seem these are suspensions because there are no notices being sent. Instead, the Google Business Profile just disappears, just like their access was removed.Joy Hawkins posted about it on X last week (hat tip to @JeremyRiveraSEO) and she wrote:There have been at least 6 threads on the Google Business Profile forum in the last 24 hours along with multiple people reaching out in the last…