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NeoReach recently had the honor of visiting NYU’s Media, Culture, and Communication Department. During our visit, we were able to speak on our expertise in influencer marketing and the Creator Economy. Professor Ted Magder, Special Advisor for Policy, Strategy, and Innovation and Assistant Professor of Media, Culture, and Communication, invited us to speak to his class of over 50 students. Professor Magder is a long-time reader of our reports and guides and directs his students to use our data analysis within them as a classroom resource and even as required course material. NeoReach CEO James Michalak spoke to Magder’s class…

If you want AI tools like ChatGPT to start citing and recommending your brand, they have to trust your content first.  This will sound very familiar to SEO experts, as earning the trust of search algorithms is integral for achieving higher rankings.  However, AI trust signals are different from SEO ranking factors, although there are some similarities. In order to start trusting brands, AI tools look for things like: Brand mentions from reputable sources Branded anchor text and search volume  Schema markup to aid with entity recognition  Consistent information  Author credibility  Different trust signals mean different optimization techniques to cater…

As always, we’re keeping an eye on the latest tools making life easier for our fellow developers. In this post, we’ve picked some handy open-source tools made for developers like you, whether you’re working with AI, PHP, JavaScript, TypeScript, or Node.js. These tools are simple to try, fun to explore, and can make your coding life a lot easier. Without further ado, let’s explore the full list. OpenCodeAI is a terminal-based AI coding assistant that works with over 75 AI models. It can understand your code through Language Server Protocol (LSP), helps with refactoring and suggestions, and runs commands directly…

Organic Traffic. What’s not to love? You have a user searching for a product, service, or piece of information. Fortunately for them, you have the solution! They find your website after a quick Google search, and bonus- you didn’t have to pay high premiums for interruptive marketing alternatives like social media to funnel your customer base. At least, this is what you thought was going to happen. Then a few months after hours of optimizing your product landing pages or dozens of article publications, you hit some harsh reality: your article or landing page isn’t ranking or bringing in traffic.…

For marketers, the pressure to make budgets work harder keeps growing.With economic volatility, shifting tariffs, and rising platform costs, brands of all sizes are rethinking their approach to creator marketing. It’s no longer about spending more. It’s about spending smarter.Tariffs aren’t directly cutting influencer budgets, but they are shrinking overall marketing spend. That creates the same challenge everywhere: deliver more with less.“[Brands] need to do more with their existing budgets,” said Taylor Rodriguez, global VP of customer experience at Traackr.That’s the pattern Traackr is hearing from clients across industries. To show a clear return on creator investments, brands need to…

There are plenty of website metrics out there, and just as many tools to track them.So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age.Four types of website metrics everyone should trackThroughout this article, I’ll be using Ahrefs Webmaster Tools suite. It includes three tools: Web Analytics to track traffic and site performance, Site Explorer to see how your site is doing in search, and Site Audit to check for technical…

Logos are just as important for gamers as they are for professional athletes. The world of eSports demands a specific aesthetic that uses bold and bright colors to stand out on mobile and desktop screens. The challenge for designers is to create logos that capture the essence of the gamer or team while engaging with eSports fans. This collection of professionally designed logo templates for gamers offers a range of options for individual athletes, streamers, eSports teams, clans, and fans. These logos showcase archetypal figures and bold design elements that effectively communicate the gamer’s brand and values. Whether you’re working…

By Kaleigh Moore June 26, 2025 Starting an Etsy shop is a proven way to turn creative skills into income, with nearly 500 million monthly visits and 96.2 million active buyers. Whether you’re looking to create a side business or launch a full-time venture, this comprehensive guide covers everything you need to know about opening and optimizing your Etsy store. What Is Etsy and Why Start a Shop There? Etsy is the world’s largest online marketplace for handmade, vintage, and creative goods, connecting millions of buyers with unique products they can’t find elsewhere. The platform specializes in handcrafted items, vintage…

Ali M Saleh is redefining what it means to build wealth and create impact in the digital age. As an entrepreneur, mentor, and visionary leader, he has empowered over 75,000 students worldwide and helped generate more than $300 million in sales volume through his financial education and trading mentorship programs. His mission is clear: to make trading, AI-driven wealth creation, and financial freedom accessible to everyday people across the globe. From Struggles to Global Influence Ali M Saleh’s journey is one of resilience and transformation. A first-generation American whose parents fled war-torn Afghanistan in 1982, he faced years of…

What Is a Robots.txt File?A robots.txt file is a set of rules that tells web crawlers which pages or sections of a website they should crawl and which to avoid. It looks like this:Robots.txt files may look complicated. But the syntax (computer language) is straightforward—“Allow” means the web crawler should crawl it, while “disallow” means the crawler should not crawl it.But keep in mind:While robots.txt guides crawler behavior, it doesn’t guarantee that a page won’t appear in search results. Other factors (like external links) can still cause it to be indexed by Google.To block indexing, you should use Meta Robots and X-Robots-Tag.Robots.txt vs.…