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Creating a consistent brand image can increase your company’s revenue by up to 23%. Just by outlining a clear and consistent brand positioning strategy, your company can bring in more clients, make more money, and optimize all of its marketing efforts.Developing a brand positioning strategy can only come after you have run market segmentation and outlined your targeting. Once you are done, you can finally get to the most impactful and powerful parts of your overall marketing strategy — positioning.What Is Brand Positioning?In short, brand positioning is the process of deciding how you want your customers to think of you. When you’re…
Designers love to craft, but polishing pixels before the problem is solved is a time-sink. This article pinpoints the five traps that lure us into premature detail — being afraid to show rough work, fixing symptoms instead of causes, solving the wrong problem, drowning in unactionable feedback, and plain fatigue — then hands you a four-step rescue plan to refocus on goals, ship faster, and keep your craft where it counts.You’ve drawn fifty versions of the same screen — and you still hate every one of them. Begrudgingly, you pick three, show them to your product manager, and hear: “Looks…
Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format, side-by-side. But here Bing is testing it in a blue box.This was spotted by Khushal Bherwani who shared before and after screenshots on X:This is the normal look:I think I prefer the old one…Forum discussion at X.I am currently offline for the Shavout holiday, this post was pre-written and scheduled to be posted today. Source link
Keeping up with technology feels overwhelming for many of us. Whether you’re a small business owner in Johnson County trying to maintain a reliable network, a student in need of home tech support, or a homeowner experiencing connectivity issues, technology struggles can bring everything to a frustrating halt. But here’s the good news—there’s help available right where you are. This guide is your go-to resource for maximizing the IT services offered in Johnson County, Indiana. From resolving common technical issues to exploring essential IT solutions, you’ll find everything you need to navigate and utilize these services effectively. Why IT…
Despite a renaissance of the #corset, we’ve come a long way since royal courts and imperial tastemakers dictated the latest styles in fashion. In the creator economy, social media influencers set the tone for what’s hot and what’s not. Every fashionista with a smartphone now has the potential to jumpstart the next viral trend with just a quick video or photo of their outfit of the day. Partnering with the right trendsetting creators produces a halo effect for brands often viewed as fashion pioneers by association. At the very least, influencer collaborations give brands an excellent opportunity to insert themselves into…
In 2025, esports is more than just a hobby—it’s a booming market projected to hit a staggering $4.3 billion in revenue. Combine that with TikTok Shop’s explosive rise, pulling in over $33.2 billion in global sales, and you’ve got the perfect storm for brands to make a big splash.With live shopping events taking off, especially in markets like the UK, it’s clear that the future of gaming e-commerce is happening in real time.Now, if you think gamers are only interested in actually playing games, think again. The real action is in how they discover, interact with, and purchase their favorite…
Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights in AI content can help uphold these standards. AI helps you move faster and do more, but it can’t replace humans (yet). Do you want readers to trust your content and have it seen as a reliable source in traditional and AI-driven search? Then, you…
WordPress is a great tool for writers of all stripes. It empowers bloggers, journalists, and storytellers with an easy-to-use content management system (CMS), making publishing online accessible to everyone. The right theme can do even more for your work. It can make your writing the focal point or add visual assets to enhance the user experience. The trick is to find a theme that matches your content and personality. We’re here to help you find the perfect fit for your writing journey. Below are 15 free WordPress themes aimed at writers. They’ll help you hit the ground running with unique…
We’re drowning in dog content, but Morgan Starr slashes through the muck with grit, knowledge, and a refusal to romanticize what it takes to raise a good dog. Sometimes, it takes more than just treats and a belly scratch. Clicking on the Wild Dogs Instagram, you’ll see many of the good, the bad, and the fuzzy regarding what to expect with dog ownership. Head trainer and business owner Morgan Starr is the central figure of the channel, and if there’s one thing you can count on with Wild Dogs, she’s gonna shoot you straight on why owning any kind of…
For many of us, social media is a place where we spend a lot of time. And for those of us who can remember, social media has changed a lot since the turn of the century. While people still use social media to connect with friends and family, it has also become a thriving marketplace. As a marketplace, social media has moved far beyond selling the couch you no longer need or can’t take with you. Instead, while these activities continue, social media is a place where people talk about products and services every day. So much so, that these…