Author: admin
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
The rise of social media has given couples a platform to share everything about their lives, from major milestones to daily moments. But what about the hard times? Should couples share their struggles together on social media? While transparency can foster connection and support, it can also open the door to unintended consequences. Let’s explore the benefits and drawbacks of sharing relationship struggles online and consider how healthcare coverage can support couples facing challenges. This blog breaks down what you need to know. The Impact of Social Media on Relationship Dynamics Social media has become an integral part of…
Top Black Owned and Founded Beauty Brands in Influencer MarketingThe beauty industry is historically a very competitive space that can be hard to break into. However, influencer marketing has provided one avenue for brands with more diverse owners and founders to break into the market. According to a recent influencer marketing statistic report, 53% of US consumers are more likely to purchase a product from a brand if an influencer they know and trust posts about it. So which diversely owned and founded brands are winning at reaching consumers via influencer marketing?Below is a list of some of the Black Owned and…
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic. Source link
The most reliable way to meet user needs is through extensive usability research. However, scaling can be a challenge, especially if a researcher needs to personally e-meet every participant. When left to their own devices, participants also tend to provide incomplete answers. Could parts of this interaction be automated to help researchers gather more data than their schedules allow? Could AI assist UX researchers by dynamically asking follow-up questions based on participant responses? Eduard Kuric discusses the significance of context in the creation of relevant follow-up questions for unmoderated usability testing, how an AI tasked with interactive follow-up should be…
A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls. The discussion was nuanced. While AI excels at increasing output quantity, there are serious concerns about quality. The new PPC mindset Finn notably argued that AI is potentially making marketing worse when used as a complete solution rather than a strategic tool: “Is it being able to produce more items and…
A great logo is more than just a design—it’s an identity. Some logos stand the test of time, remaining relevant and recognizable for decades. Think of brands like Coca-Cola, Nike, or Apple. Their logos have evolved slightly over the years, but their core design remains intact, continuing to connect with audiences across generations. So, what makes a logo timeless? Why do some designs become iconic while others fade into obscurity? In this article, we’ll explore the key elements that contribute to a long-lasting logo and how you can create logos that stand strong for years to come. Let’s dive in.…
TikTok is a fast-paced, blink-and-you-miss-it platform. Between trends poppin’ off overnight and comment sections turning into chaotic group chats, keeping up can feel like running a never-ending sprint. Enter TikTok automation — your not-so-secret weapon for staying engaged without gluing yourself to your phone 24/7. But let’s be real. Nobody wants to interact with a faceless bot that sounds like a customer service hotline from 2007. TikTok thrives on authenticity, and if your audience gets even a whiff of inauthenticity, they’ll bounce faster than you can say “algorithm hack.” That’s why automation isn’t about replacing real interactions but enhancing them…
When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions were usually imposed on any influencer marketing campaigns being carried out. Fast forward to today, however, where brands have finally found that an actual mutually beneficial relationship improves the standing of both the brand and the influencer. While influencer campaigns may have once been more about peddling products to influencers to turn around and hoc, the relationships between influencers and…
There’s an ongoing joke in my world that I have a PhD in influencer vetting—and honestly, if one existed, I’d probably teach it. Vetting isn’t just a checkbox in influencer marketing. It’s the backbone of every successful campaign. It’s what separates seamless, high-impact partnerships from messy, brand-damaging disasters (you know the ones where an influencer’s old tweets resurface after you’ve paid them). As an influencer marketer, you already spend hours analyzing engagement and brand fit, but real influencer vetting goes deeper. It’s about understanding the full picture, who aligns with your brand and who could damage it. A single misstep…