Author: admin
It’s the end of an era for David Droga–and for the ad industry. This week, Droga announced that come September he would be stepping down as CEO of Accenture Song. It’s a move that allows the 56-year-old Droga to pull back from the day-to-day grind of running the business and, as he put it in the company’s release, “catch his breath.” He isn’t fully retiring, though, as he’ll become vice chair of Accenture. The news of Droga’s departure isn’t just a matter of Accenture C-Suite’s moving chairs. Droga is a creative luminary in advertising who set a blueprint for being a successful…
Social media is arguably the largest sales and marketing platform in the modern world. The internet currently connects 5.45 billion people globally, with 5.17 billion actively using social media. If your ideal customers are online, there’s a high chance they’re engaging on social platforms as well. In social, businesses battle for audience eyes and engagement with the target audience. One of the ways for businesses to stand out from the competition and turn audiences into sales is to have a fool-proof social media marketing plan in all their social media marketing efforts. Let’s walk you through creating an effective social…
At Traackr’s 2025 IMPACT events, senior marketing leaders from L’Oréal, Coty, Meliá Hotels International, Michelin, Charlotte Tilbury, Dove, Snap, YouTube, and more came together to discuss one big question: How can brands move from running creator campaigns to building scalable systems for advocacy? The answer? A mindset shift.Creator marketing isn’t just a cool add-on anymore. It’s a core growth engine that needs the same strategic thinking, measurement, and cross-team alignment as any other business function. Here’s what the most future-ready brands are doing (and how you can steal their best plays).1. Creators Are Strategic Growth Partners—Not Just ChannelsSarah Potter, Global Dove Director -…
What if we told you that selling SEO doesn’t have to be difficult? You’ve probably tried it before and ran into some roadblocks when trying to convince your clients to invest in SEO. Well, that’s because SEO is one of the most misunderstood marketing channels out there, not because it doesn’t work. There are plenty of clients who have unclear expectations or are still reeling from the poor execution of past SEO campaigns. If they weren’t able to achieve their SEO goals in the past, they’ll probably be quite skeptical about trying it again (and understandably so). However, you don’t…
The web is mired in a struggle to eliminate third-party cookies, with the World Wide Web Consortium Technical Architecture Group leading the charge. But there are obstacles preventing this from happening, and, as a result, many essential web features continue to rely on cookies to function properly. That’s why detecting third-party cookie blocking isn’t just good technical hygiene but a frontline defense for user experience.The web is beginning to part ways with third-party cookies, a technology it once heavily relied on. Introduced in 1994 by Netscape to support features like virtual shopping carts, cookies have long been a staple of…
Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of this within the AI Overviews, but now they are testing them at the top of the AI Overviews.This was first spotted by Sachin Patel who posted screenshots on X, here is one of them:Here is what I see for that same query:Here are more examples:Google’s AI Overview just got a UI update — now showing question-based tabs in the SERP. @rustybrick @gaganghotra_ @brodieseo pic.twitter.com/LRBDy7gNht— Sachin Patel (@SachuPatel53124) May 28, 2025…
In a scroll-heavy world where attention is currency, it’s not the sleek, polished products that often go viral — it’s the oddball, colorful, or weirdly specific ones. Quirky, aesthetic items are dominating TikTok feeds, popping up in Instagram Stories, and getting shared in group chats not just because they’re useful, but because they’re delightfully different. And it’s working. According to a 2023 HubSpot consumer trends report, 73% of Gen Z shoppers say they’re more likely to buy a product if it’s “aesthetic or unique” — even if they don’t need it immediately. That impulse-driven, visual-first shopping behavior is driving…
User experience matters, and JavaScript (JS) is a valuable technology used to create dynamic and interactive user experiences on the web.But that’s where the problems arise: Search engines and their crawlers are a bit less fond of JavaScript.While Google and some other search engines can execute and index content that uses JavaScript, it still has its challenges, and many crawlers struggle with it. This is a particular problem for AI crawlers, as most are unable to properly process JavaScript.This means that if your website dynamically loads content via JavaScript, this can seriously impact your content’s visibility – both in traditional…
Top health and wellness influencers aren’t always the ones with high follower counts. A creator’s authenticity, credibility, and trust are just as important. Health and wellness brands especially must research and vet influencers who align with their values and possess the proper credentials. If you’re looking for your next creator, here’s a list of top health and wellness influencers on Instagram, TikTok, and YouTube. How to choose the right health and wellness influencers Finding the right health and wellness influencer is key to launching successful, high-converting marketing campaigns. Wellness influencers typically create content for a specific niche or audience. Their…
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites.This invisible traffic problem comes from these systems stripping the referral value. I first noticed this problem with AI Mode in Google, but it’s a common problem for generative engines.This is most likely a mistake on their part, but in some…