Author: admin

Ready to make magic with every message — or die %!@$!in’ trying?  Heck yeah, you are! If you’ve ever stared at a blank screen thinking “Uh, where do I even start?” — don’t worry, we’ve been there, too. We actually held onto the “uhhhhh” for way too long. Manychat’s AI can be like suddenly having a team of copywriters, flow builders, and mind readers at your disposal. That can be a bit overwhelming — but don’t worry, like any team of assistants, they work best when you threaten them mercilessly.  Oops, I mean “ask them the right way.” One quick…

With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting started with influencer marketing can feel overwhelming. Where do you find influencers? How do you manage partnerships? How do you track performance metrics? If you’re not yet convinced about the importance of influencer marketing, my book, The Age of Influence, describes it as indispensable for businesses looking to scale. I’ve also written extensively on my blog about why this marketing…

Are you wondering how to optimize your content for featured snippets? If so, you’re in the right place! Featured snippets are one of the best ways for content creators and marketers to dominate search results for their keywords and phrases. Put plainly, featured snippets appear at the top of Google searches, so it allows brands to reach their target audience without actually ranking in the top ten search results. People like featured snippets because they’re convenient and allow people to quickly get answers to their questions. If someone ends up seeing your brand name in the featured snippets, there’s a…

An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping you build brand loyalty to determining the right prices for your products and services, the right strategy maximizes your chances of making it in the business world. Marketing Strategy DefinitionA marketing strategy is a company’s long-term plan of action that aims to promote its products and services, gain a competitive advantage, and meet their business goals. Don’t confuse marketing strategy with a marketing plan, though. The main goal of a marketing plan is to attract new customers and turn them into loyal…

Road-tripping along the line between engineering and spirituality, Robert M. Pirsig’s musings on the arts, sciences, and Quality ring as true now as they ever have.I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it.In 1974, the American philosopher Robert M. Pirsig published a book called Zen and the Art of Motorcycle Maintenance. A flowing blend of autobiography, road…

By Sean Tinney May 22, 2025 You open your inbox first thing Monday morning and sigh—a dozen new emails, most of which you’ll ignore until later (if at all). Sound familiar? Timing matters. If you’ve ever wondered, “when is the best time to send emails?” you’re not alone. Hundreds of studies and email marketers agree: hitting “send” at the right moment can make the difference between being read immediately or buried beneath a flood of messages. The best time to send emails isn’t a one-size-fits-all answer, but years of data do point to clear trends that can help you reach…

When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative content, and highly engaged communities—but they’re not interchangeable. Each one offers a different kind of influence. So how do you decide which platform works harder for your brand? It starts with understanding what each one does best—and how those strengths align with your goals. Let’s break it down. Understanding the power of influencer-driven marketing Influencer marketing is meeting audiences where trust already lives. Today’s consumers scroll past ads without a second thought. But when someone they follow—and…

What was once an afterthought PDF attachment is now a strategic tool that can make or break the success of a collaboration. A well-structured brief not only helps creators deliver content that resonates but also saves brands hours of back-and-forth, failed posts, and unmet expectations. Yet despite its importance, most briefs still fall short. They’re either too vague (“Just be yourself!”) or too rigid (“Say this line exactly like this, in this setting, at this time…”). Worse, they’re often delivered in outdated formats—static PDFs or long emails that overwhelm instead of inspire. That’s where this guide comes in. We’re not…

Move over, Hollywood—Singapore’s got its own pocket-sized superstar, and her name is Dewy Choo. You might know her as the Gen Z TikToker who’s either getting abducted by aliens or casually dating Vin Diesel (in her skits, at least). But beyond the viral laughs and quirky characters, Dewy’s life is packed with surprises you’ll want to know about. So, let’s do exactly that and dive into the wild, wonderful world of this multi-hyphenate sensation. 1. She’s an Award-Winning Actress (Yes, Really!) Picture this: A TikTok comedian with zero acting experience walks into a film festival…and walks out with a Best…

Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This article offers a practical way to turn SEO data into actionable insights. The role of data in modern SEO The search landscape is more complex than ever, so you need all the help you can get. By analyzing data, SEOs and business owners can learn and understand what works and what doesn’t. Metrics from tools like Google Analytics and Search…