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Beyoncé recently launched her hair care brand, Cécred, making waves in the beauty industry by earning the #1 spot on the US Beauty Leaderboard in February. This impressive achievement outpaced established brands like Sephora, Rare Beauty, Pat McGrath, and YSL, highlighting the effectiveness of Cécred’s influencer strategy.The Power of a Sophisticated Influencer StrategyIn an era where celebrity-owned brands are abundant, success isn’t guaranteed. Key factors contributing to Cécred’s rapid rise include a multifaceted influencer strategy that effectively engages consumers and creators alike.Analyzing the Data Behind Cécred’s LaunchOn February 20th, Cécred celebrated its launch with an event at Revery Los Angeles,…

What Is Instagram SEO?Instagram SEO is the process of optimizing your Instagram profile and content to help more people discover you throughout Instagram. This means taking a variety of actions to improve your Instagram presence helps you show up in places like users’ feeds, Explore, Reels, and Instagram’s search results—without having to pay for ads. For example, if someone types “interior design” in the Instagram search bar, they may see results for different profiles, captions, and/or hashtags. Many of the actions you take to improve your visibility on Instagram can also improve your visibility on traditional search engines like Google. To make the most…

Since the inception of the web, newsletters have played a critical role in marketing, and continue to be an essential communication method for businesses and brands to share new content and product updates. Even though social media has gained tremendous popularity, email remains unbeatable. Most users prefer to keep their business within their private inboxes while leaving their personal lives on social networks. By next year, an estimated 376 billion emails will be sent and received daily, with over 90% being checked or opened on mobile devices. Therefore, using a responsive template for your email marketing campaigns is crucial. Designing…

Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings for their contenrt within search engines.  As someone who publishes new blog posts several times a week in addition to podcasting, managing a YouTube channel, and publishing almost daily across all of the major social networks, I have extensive knowledge of these programs that content creators use. If you are a content creator looking for a specialized tool, let me…

In this new tutorial, we’ll use previous knowledge and learn how to build a light/dark mode toggle switch component. This is a handy feature available in many sites and apps nowadays because it can help reduce eye strain and therefore improves accessibility. MDN’s color modes Slack’s color modes It’s also worth noting that more and more CSS frameworks have started providing this functionality by default. Bootstrap’s color modes Tailwind’s dark mode What we’re building Here’s an introductory video to give you a taste of the functionality that we want to achieve: And, of course, there’s the…

Short answer: Yes. And we’re happy to say that you’re safe!Manychat is the world’s largest Instagram DM Automation platform, powering meaningful conversations for over 100,000 Instagram accounts and sending millions of messages monthly. If you’re using Manychat, you’re using a Meta-approved tool built to work within Instagram’s rules.But let’s talk about what that really means.  We know what you’re thinking. “Meta Business Partner” sounds like we have VIP access to Instagram’s inner workings. Our partnership with Meta means we work directly with Instagram’s official APIs, ensuring that everything you do with Manychat is compliant. But — and it’s a big…

The Woman Who Fled Korea to Escape Drug Charges and a Criminal Past For years, Hyeji Bae charmed, deceived, and manipulated her way through South Korea’s high society—hiding behind a mask of glamor while fueling an underground empire of drug trafficking, financial fraud, and deception. But now, the walls are closing in. In a desperate bid to escape justice, Bae has fled Korea and taken refuge in Japan, where her criminal past is finally catching up to her. Reports indicate that Bae’s long-standing drug addiction and deep ties to international narcotics trade—including a leaked audio confession implicating her in…

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This is where fear creeps in. How do you know which influencers are best? What if you choose the wrong influencers and your campaign fails? These fears are understandable. There’s a huge number of influencers out there and it’s important to know the differences between them. Below, we’ll break down influencer types by audience size, platform, type of partnership, and archetype so you can figure out which types are best for your brand. Influencer types…

Every business needs an online presence. Building a business website could be one of your most important decisions. But after that decision comes another question: Which platform should you choose to build your business site on? This depends on what kind of website you need, your resources, and your expertise. Define your website’s purpose Before proceeding, begin by describing your website’s goal. What does your website need to do? Do you need an online store, a simple way to present your company, a blog, or a portfolio? Your main goal should influence the rest of your choices and help you…

The goal of content design is to reduce confusion and improve clarity. Yet often it’s difficult to pinpoint a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s take a look. Part of Smart Interface Design Patterns by yours truly.Content testing is a simple way to test the clarity and understanding of the content on a page — be it a paragraph of text, a user flow, a dashboard, or anything in between. Our goal is to understand how well users actually…