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A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant websites, we’ve added links to some terms within AI Overviews when our systems determine it might be useful,” a Google spokesperson told Search Engine Land. What it looks like. Here is a screenshot we posted of this back then: Clicking on those underlined links in the text of the AI Overview, both at the top and in the middle section,…

Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I am a Fractional CMO, not a graphic designer, and I will often hire help when I need it for clients or professional work. That being said, as a digital marketer, content creator, or entrepreneur today, being able to create basic and attractive designs is almost a non negotiable skill that you need to succeed. Enter Adobe Express. I was initially…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media sits in a separate silo entirely.Each channel is measured differently. Every region uses its own platform with a mix of agencies, inconsistent processes, and limited organizational visibility. Some brands even partner with the same creators across teams—paying them differently depending on which department owns the relationship.This fragmented model is no longer sustainable—and leading brands know it.As Unilever CEO Fernando Fernandez observed, “Consumers no longer trust traditional brand messaging.” That’s why Unilever is significantly expanding its investment in creators—to build what…

Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John Mueller, Daniel Weisberg, Moshe Samet, and Eric Barbera. Google’s LLM Integration Architecture Revealed Mueller explained how Google uses large language models (LLMs), a method called Retrieval Augmented Generation (RAG), and grounding to build AI-powered search answers. According to Mueller’s slides, the process works in four…

If you want to add unique elements to your illustrations or take your digital art to a higher level, Illustrator brushes are what you need. Despite the popularity of Illustrator, finding the perfect brush pack can be time-consuming, especially when compared to the multitude of brushes available for Photoshop. Illustrator brushes can add creative elements to your artwork that would be difficult to achieve manually. They allow you to quickly add textures, patterns, shapes, and lines to improve your designs and make your projects stand out. We’ve curated this collection of the best high-resolution brush packs for Illustrator to save…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring the proper training and prompting in order to be helpful. This is called prompt engineering, which is the art and science of what you say and how you say it when using AI. Prompt engineering rewires how the user thinks, leading them to effective commands to yield the best results from their chosen AI model.  Studies show that over 80% of IT professionals think they can use AI. However, only 12% actually have the skills to…

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail pages and image choices Homepage layouts and messaging Checkout friction and cart recovery Each idea comes with a brief explanation of why it might work—so you’re not testing blind. Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you…

By default, WooCommerce allows us to exclude products that belong to specific categories from discount offers or to apply discounts only to products that belong to particular categories. However, it doesn’t provide a straightforward mechanism for defining discount rules for other product taxonomies (e.g. brands and tags). Of course, we can use a plugin to implement that feature, but it isn’t that difficult to implement ourselves! All we have to do is take advantage of the woocommerce_coupon_is_valid_for_product filter. If you want to dig deeper into it, you’ll find it inside the class-wc-coupon.php file of the WooCommerce plugin files. Let’s get…

With so many styles and textures, it can take years to finally nail the perfect routine for a specific hair type. And as new hair care products and accessories hit the market daily, consumers need some help staying up to date with all the latest releases.  For many of us, our hair is sacred. And social media users feel a close connection with influencers who share the same hair care struggles as they do. Because these hair care creators are experts in their field, audiences trust them when they offer solutions to various hair care woes.  Brands can leverage that…