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Animal print used to be quite a polarizing style choice. You either loved it or hated it (or wore it as a costume), with no in between.However, 2024 has proven to be the year that this is changing. Creators and consumers are showing a surge of interest in animal print clothing — specifically leopard print. Some folks are incorporating leopard print into their maximalist looks, and some are adding leopard print into their outfits in a more subtle way. Below we share some of the brands, products, and trends that incorporate leopard print that might give you some inspo for your…

Here’s why many small businesses swear by SEO and make it a must in their marketing efforts. 1. Target the Right Audience SEO allows you to target people who may already be interested in what you’re offering. Since you’re offering them a solution, they’re more likely to click on your website and purchase your products or services. 2. Target Your Competitors’ Customers When you outrank your competitors on search engines, there’s a higher chance that you divert your competitor’s audience to your website. 3. Brand Awareness And Long-Term Marketing The best part about using SEO is that once done, it…

Are you looking for a quicker way to create brochures to promote your business, services, and products, or simply share valuable information? Look no further than these free brochure templates for Adobe InDesign! With these templates, you won’t have to create a template or brochure from scratch. Instead, simply fill in the blank fields and customize the design to your liking. The ease and convenience of use make these free InDesign templates the perfect solution for appealing to a broader audience. This collection features a wide variety of templates suitable for various business needs and project types. Whether you’re promoting…

Most people will never go to Iraq. The media drilled it into our heads: this is enemy territory. Step foot on this ancient land and something bad will happen. Instead, we’re told to visit Paris. Grab fish and chips in London.  Stay safe. Stay typical. Chances are, if you walk past someone sitting in a cafe or even at their desk and glance down at their phone, you’ll catch them watching a creator traipsing through the cherry blossoms in Japan or seated at a noodle shack in Vietnam. And usually, the person watching is rotting away in their cubicle, wishing…

With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and search engine optimization as a whole might be undergoing its biggest disruption since its inception. This upheaval is why whose advice you follow and which blog posts you read going forward might make or break your SEO efforts. If you are already well-versed in SEO and search engine algorithms, you already know which posts written by which experts in the…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust is increasingly being placed in influencers over traditional brands. From Saudi Arabia to the UAE, consumers are more likely to be swayed by the authentic voices of content creators than by polished brand campaigns. But what’s driving this shift and what can brands and influencers learn from it?  In Middle Eastern culture, relationships and word-of-mouth have always played a critical role in shaping consumer decisions. Family ties, personal referrals and communal influence are deeply woven into the fabric of daily…

Ever since the introduction of generative AI tools back in late 2022, zero-click searches have been on the rise – and some digital marketers are concerned.  A quick peek at the numbers reveals why.  In 2022, just 26% of Google searches ended without a click. That is, they received the information they were looking for on the results page instead of clicking through to one of the results.  SERP features like Featured Snippets were the major culprit back then, as they provided quick answers to informational queries (and cited a single online source): However, ChatGPT was released in November 2022,…

Helpful PDF worksheets and tools to get the design system effort up and running — and adopted! Kindly powered by How To Measure UX and Design Impact, a friendly course on how to show the impact of your incredible UX work on business.So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the critical conversations we need to have early to avoid problems down the line?Fortunately, there are a few useful…

By Sean Tinney May 18, 2025 Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If you’ve ever clicked “send” and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, you’re not alone. Tracking email open rates is essential to know if your messages are reaching your audience—or getting lost in crowded inboxes. So, what is a good open rate for email? In most cases, a good open rate for email falls between 17% and 28%, with variations depending on your industry, list quality, and campaign…

In the high-stakes world of entrepreneurship, time is the one asset you can’t replenish. Managing meetings, making strategic decisions, leading teams, and staying ahead of the competition demands a productivity system that’s intentional, refined, and sustainable. Few exemplify this better than Ralph Caruso, an accomplished entrepreneur whose approach to productivity has become as admired as his business ventures. Ralph Caruso’s name is often associated with innovation, strategic foresight, and leadership—but behind those accolades lies a disciplined framework for getting things done. His productivity is not accidental. It’s the product of years of conscious refinement, and it serves as a…