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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
From clinical trial results and public health reports to ever-evolving treatment protocols and patient narratives, the stream of medical content is relentless. But what if there were a smarter way to sift through this chaos? A way to surface the most relevant, credible, and timely information for patients, practitioners, and decision-makers alike? That smarter way is artificial intelligence. AI-driven content curation isn’t a futuristic fantasy—it’s already reshaping how healthcare organizations deliver knowledge. And in this piece, we’ll unravel exactly how to curate healthcare content with AI, what to watch out for and what’s in it for you. Why Healthcare Needs…
Having your own blogging platform comes with various benefits. Unlike hosting your content on free blog sites, there is no risk of getting your blog deleted due to terms of service when you post it on your website. Your blog post can also help boost traffic to your website, which can be converted into leads and sales. One of the most popular website platforms is WordPress, which is used by 42% of websites on the internet. Operating WordPress requires some technical knowledge, but it is relatively easy to find tips and tricks on using it for your website with its…
s and no unnecessary wrappers, resulting in faster load times and higher scores across all boards.Elementor, on the other hand, added heavily nested markup and extra scripts, even on this simple layout, which dragged down its performance.If clean code, fast loading, and technical efficiency are priorities for you, Droip clearly comes out ahead.Exploring The FeaturesNow that we’ve seen how Droip outperforms the competition and does it at a highly competitive price, let’s dive into the features to see what makes it such a powerful all-in-one builder.Freeform Visual Canvas For True Design FreedomWhat makes Droip different from the existing page builders…
Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck in limbo, not delivering impressions or generating results. This scenario plays out daily for businesses of all sizes. The culprit is often not your creative or strategy, but rather one of several technical, account-level, or policy-related roadblocks that Facebook’s systems have identified. The good news? Most delivery issues have straightforward fixes once you identify the root cause. In my experience…
Are you still relying on one-off product drops that underdeliver on engagement and overconsume budget? As consumers and creators alike demand more authentic, sustainable interactions, brands face declining post rates and wasted SKUs from blanket gifting campaigns.Recent patterns reveal two critical shifts: First, influencers are treating their feeds as premium real estate, rejecting unsolicited packages in favor of partnerships that align with their personal brand and community values. Second, audiences are tuning out rote unboxing clips, instead rewarding content that tells a compelling story and reflects genuine creator enthusiasm. How can marketers harness these trends to build high-intent wishlists and…
Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks. While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths. After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily. The reason why has to do with the 45+ toxicity markers that Semrush uses to calculate the score. While some are actually markers of potentially harmful backlinks, others aren’t as cut and dry. As a result, sometimes high-quality backlinks that are actually helping your SEO will…
We’ve all been there. You find a stock graphic labeled “premium,” pay the extra fee, and then realize it still looks cheap in your design. The price tag doesn’t always match the design quality, and that’s a hard lesson many designers learn the expensive way. The truth is, truly premium stock graphics have specific qualities that go way beyond resolution and price. When you know what to look for, you can spot the difference between genuinely professional assets and overpriced mediocrity. Let’s break down exactly what separates the…
Influencer Agency Award of the Year 2025 We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year at Marketing-Interactive’s Agency of the Year Awards 2025! This incredible milestone is a testament to our commitment to pushing the boundaries of influencer marketing — blending data, creativity, and real relationships to deliver campaigns that resonate. Case Study Spotlight: Burger King’s “Value Your Way” Campaign One of the standout campaigns that contributed to this year’s win was our collaboration with Burger King Singapore to promote their $5.95 customizable meal. We implemented our proprietary A-B-C influencer…
In 2023, Google published a blog post stating that they’re not against AI content:If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content.Yet there are still many SEOs and digital marketers who think that Google seeks to actively punish AI content.Post on RedditWe decided to find out the real answer by looking at 600,000 webpages to understand if Google punishes, rewards, or is simply indifferent to AI content.Here’s what we found:We took 100,000 random keywords from Ahrefs Keywords Explorer…