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Landing pages are a great tool for marketers. They introduce your product or service, promote key selling points, and aim to increase conversions. All of that sounds wonderful, but building a great page is easier said than done. The right WordPress theme can streamline the process. A theme optimized for landing pages includes clean layouts, compelling typography, and top-notch performance. The result is a faster build with all the basics you’ll need. The advent of the WordPress Block and Site editors adds even more convenience. They reduce the need for custom code and give you more control over design and…

By Kelly Forst July 1, 2025 Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent. You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? Email marketing encompasses 15 distinct email types, each serving specific purposes in the customer journey from awareness to retention. You don’t have to use all of them, but let this comprehensive guide help…

In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just a trend—it’s a fundamental shift in how businesses connect with modern audiences. In this ultimate guide, I’ll cover the following: What UGC marketing is (and how it differs from influencer marketing) The many benefits of user-generated content Real-world UGC examples from brands like GoPro, Lululemon,…

Check out our comprehensive search engine list below.We’ve divided them into main categories and specified what each is best for. And we’ve included monthly traffic (as estimated by Semrush’s Traffic Overview tool based on April 2025 data) to each domain to help you understand how popular every option is. Traditional Search Engines1. GoogleGlobal monthly visits: 92.7 billionBest for: A comprehensive and personalized search experienceGoogle remains the most popular search engine to date. Likely due to its large index of websites and the ability to provide relevant search results quickly.One of its strongest points lies in being able to anticipate users’ intent—its auto-complete…

By “color contrast” we’re referring to the difference in brightness between foreground and background colors. In simpler terms, it defines how easy it is for the human eye to recognize text or images on a coloured background. The Web Content Accessibility Guidelines (WCAG) provide specific recommendations regarding color contrast for text to make web content accessible and visible to people with impaired vision. It recommends a minimum contrast ratio of 4.5:1 for normal text. For larger text, the minimum recommended contrast ratio is 3:1. According to the WCAG,  larger text is defined as 24px or larger for normal-weight fonts and…

When you need a break from your corner of the world, you know it’s time to explore somewhere else. Travel can be an exciting way to break your routine, try something new, and make memories. Even with all the benefits that come from travel, the whole process can be overwhelming, from where to go and how to spend your time to how your finances will fall into place. Thankfully, travel influencers have your back. Here are 25 amazing travel influencers who can teach you everything from packing to choosing the best vacations.    Kanishk Gupta Kanishk Gupta is a travel…

CSS has evolved from a purely presentational language into one with growing logical powers — thanks to features like container queries, relational pseudo-classes, and the if() function. Is it still just for styling, or is it becoming something more? Gabriel Shoyombo explores how smart CSS has become over the years, where it is heading, the challenges it addresses, whether it is becoming too complex, and how developers are reacting to this shift.Once upon a time, CSS was purely presentational. It imperatively handled the fonts, colors, backgrounds, spacing, and layouts, among other styles, for markup languages. It was a language for…

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET’s 45th anniversary, Kimberly shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining…

If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In other words, unlike simple websites focused on content creation like a blog, there is a lot of raw data in the e-commerce space that you’ll need to support your online presence. Similarly, it’s important to ensure that your e-commerce site is well-organized and provides a consumer-friendly user experience. Otherwise, people will have no real incentive to purchase goods…

How do you balance strong creator relationships with the more difficult aspects of influencer marketing (i.e budget negotiations, performance metrics, etc.)? This is the question we posed a few weeks ago at our IMPACT London event to Bella Clark, Head of Influencer and Partnerships at Lipton, Maria Ogundeji, EU Influencer Marketing Manager at Samsung, and Amy Wanstall, Influencer Marketing and Communications Lead at Coty UK. During this panel discussion, these three brilliant influencer marketers break down the intricacies of developing strong, long-term creator partnerships.  Developing Long-Term Creator Partnerships With Samsung, Lipton and CotyLong-Term Creator Partnerships Rely on Great Briefs“With the creator brief, you…