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Finding that perfect influencer means understanding your target audience and finding creators who represent them. That means you’ll need an effective vetting process to ensure your demographics, mission, and values align. Each social media platform is developing more robust ways to track account and content performance. For now, many of those metrics are only available to the creator. But there are other ways to perform your own influencer audience analysis.It’s not just important that you and your creator have a strong relationship. You also need to know that your influencer team maintains genuine relationships with the right audience members. With that…

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers.We’re moving from chasing traffic, to competing for brand visibility.We’re thinking about how AI crawlers view our site–not just search engine bots.We’re trying to follow the breadcrumb trail through an entirely new kind of user journey.If you successfully optimize your way into AI responses, you’ll lead what is becoming a massive adoption curve.Here are 15 AEO tools that can help you get there.Sidenote. AEO is “answer engine optimization”, LLMO is “large language model optimization”, and GEO is “generative engine optimization”. They crop up…

For digital-first brands, typography isn’t just a style choice, it’s a core part of how the brand communicates across screens. The right font pairing can create hierarchy, improve readability, and define the brand’s tone without saying a word. But with so many fonts to choose from, combining them effectively can be tricky. Whether you’re building a design system, creating social content, or launching a responsive website, strong font pairing gives your visuals clarity and consistency. In this guide, we’ll explore practical font pairing techniques to help digital-first brands look sharp, readable, and uniquely original. Why Font Pairing Matters in the…

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. But the thing is, investing in your site’s blog section isn’t enough to drive serious results — especially not if you operate in a competitive industry. Instead, you must explore additional methods for reaching your business goals.  Creating exceptional brand experiences at every touch could be the way to do that. If you look at the typical buyer’s journey, you’ll find that it…

Whether you’re new to SEO or just want to make sure your site is primed for search engine visibility, having a guide going over the most important elements can help.Create a copy of our free SEO audit template and follow the step-by-step instructions to keep your site in shape.Why Do You Need to Perform an SEO Audit?An SEO audit helps you understand how well your site is performing in search engines. It’s your opportunity to find and fix issues that might be holding you back from ranking higher.For example, you might find errors like: Links that don’t work Slow-loading pages that…

The Media Library is a vital part of WordPress. It’s where we upload images, documents, audio, and video for use on our websites. The feature has seen minor improvements, but still lacks some advanced features. It can also be difficult to manage on large sites with lots of files. Plus, there’s no built-in support for some modern image formats. As usual, the plugin ecosystem has solutions for all these shortcomings. There are countless options for improving the Media Library’s functionality and workflow. Everything from replacing an existing upload to creating a custom taxonomy system is available. Are you looking to…

Jesse Watters Primetime continued to be Fox News’ No. 1 show among Adults 25-54. It was the only FNC newscast to cross the 400,000 viewers mark in the demo for the evening. Between 5 and 9 p.m. ET CNN’s programs had more demo viewers than any of MSNBC’s evening offerings. Erin Burnett OutFront was CNN’s No. 1 show in the demo, while All in With Chris Hayes earned that title for MSNBC. 25-54 Demographic (Live+SD x 1,000)Total Day: FNC: 211 | CNN: 61 | MSNBC: 57Prime: FNC: 356 | CNN: 80 | MSNBC: 84 FNC: CNN: MSNBC: 4PM Cain:270 Hunt:76…

I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI of influencer marketing. I want to change that with this blog post. As influencer marketing continues to grow as a critical component of modern marketing strategies, this question still remains at the forefront for marketers: “How do we measure its impact?” The ability to calculate and demonstrate return on investment (ROI) has become essential for both justifying increasing influencer marketing…

In 2025, the medical devices and services industry is shifting gears, with hybrid retail campaigns and social proof leading the charge. As the lines between online and offline shopping blur, brands are using QR codes and user-generated content (UGC) to seamlessly connect physical and digital experiences. This hybrid approach isn’t just a trend; it’s a strategic move to build trust, capture valuable data, and boost consumer engagement. Meanwhile, educational social videos are becoming essential in simplifying complex medical products, transforming consumer hesitation into confidence. Short-form videos on platforms like Instagram Reels and YouTube demystify medical devices, making them accessible to…

HTML5 is the thing to talk about these days. Today, we have a collection of ridiculously impressive HTML5 canvas-based experiments that will make you say, “Wow!” Let’s take a peek at some of the latest, cutting-edge examples out there. The animations in some of these canvas experiments may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised. Now for the experiments! 25 extremely cool HTML5 canvas animations! Get inspired and ready for greatness with these impressive HTML5 canvas samples! Let’s go! This top HTML5 animation features beautiful swirling rainbow particles! Glowing lights and particles trace this hexagonal,…