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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

It happens quietly. You forget a detail mid-sentence and instinctively reach for your phone. A familiar route looks unfamiliar without GPS. You once knew a poem by heart—now it lives in a tab you can’t remember closing. No alarms go off. No harm seems done. But over time, something shifts. The mind, once trained to hold, reflect, and carry weight, now waits for a prompt. This isn’t forgetfulness. This is digital amnesia—and we’ve welcomed it without protest. Living without mental weight Technology was meant to assist, not displace. Yet daily tasks that once exercised memory have become fully automated.…

Meet Charlotte Mei de Drouas: a French-Chinese nutritionist, presenter, and sustainability advocate sprinkling her magic across Singapore. With a mission to simplify nutrition science and help people savour food without guilt, she’s become a go-to voice for wholesome living. Let’s dig into her story! 1. She Started as a “Clean Plate” Influencer (Before It Was Trendy) After graduating with a nutrition degree in 2015, Charlotte returned to Singapore and spotted a gap: eco-awareness here lagged behind other countries. Cue her genius (and deliciously simple) solution. She launched her Instagram page, @thecharlottemei, snapping photos of her empty plates after meals to…

Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. What is Site Kit by Google and why use it? Site Kit by Google is a fundamental analytics tool that helps you answer questions like: How many people are visiting your site? What page do they land on first? Which keywords did they search to find…

Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In this article, Eric Olive challenges the value of exercises like brainstorming and explores more effective methods for sparking creativity to improve design and enhance the user’s experience.What do the Suez Canal, the Roman Goddess Libertas, and ancient Egyptian sculptures have in common? The Statue of Liberty.Surprising? Sure, but the connections make sense when you know the story as recounted by Columbia University psychologist Sheena Iyengar on…

Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks position data for URLs in Google’s AI-generated answer boxes. Mueller referenced Google’s official help docs, explaining: “Basically an AIO counts as a block, so it’s all one position. It can be first position, if the block is shown first, but I don’t know if AIO is always shown first.” This indicates that every website linked in an AI Overview receives the same position value in Search Console reports. This occurs…

When promoting a product, or service, or educating customers, a well-crafted marketing brochure goes a long way to communicate information more effectively. We have the perfect set of marketing brochure examples and templates to help you with that process. Usually, designing a marketing or sales brochure could cost you from $1,000 to $10,000, depending on its quality and content. Most businesses can’t afford to spend that kind of budget on a single brochure design. Brochure templates are the perfect solution for such projects. You can download and edit these templates yourself to easily make marketing and sale brochures without having…

The playwright David Mamet observed something about the diner, where the eggs are cracked onto the griddle’s heat but also where people go to make a covenant: “In a restaurant, one is both observed and unobserved. Joy and sorrow can be displayed and observed ‘unwittingly,’ the writer scowling naively and the diners wondering, What the hell is he doing?”  As of 2025, 70% of U.S. restaurants are mom-and-pop operations. These are not chain-funded concepts; they’re sweat equity, family-run, and held together by handwritten prep sheets and dreams of the best way to construct a sandwich.  Connecting the dots from vision…

The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many marketers aren’t equipped to handle. Why does TikTok organic strategy stump so many professionals? The answer lies in understanding that TikTok isn’t just another social channel to cross-post content. It’s an entirely different ecosystem with its own rules, culture, and algorithm behaviors. In this guide, I’ll break down exactly why most brands fail on TikTok and provide a clear framework…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…