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If you want to create a hero image or hero header for your website, social media campaign, or any other marketing materials, you need to have the right application and templates. That’s where hero scene templates and Photoshop can come in handy. These templates allow you to create a professional hero photo by combining various static elements, such as backgrounds, objects, and text, to make any photorealistic design presentation your project requires. And doing all of this in Photoshop couldn’t be easier. With hero scene creators, you can create a unique and beautiful hero image that accurately represents your brand…

By Sean Tinney May 12, 2025 If you’ve poured hours into crafting the perfect newsletter but your subscriber list isn’t growing, you’re not alone. Many creators and businesses hit this wall after launch—your content is ready, but it’s tough to get it in front of the right people. The good news? With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you’ll discover how to promote a newsletter effectively, using practical steps that actually work. Whether you’re new to email marketing or looking to reach the next…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are still struggling to manage creator partnerships with the required structure and accountability.The challenge? Most brands still don’t have a clear view of what they’re paying creators or what they’re getting in return. The problem isn’t effort—it’s infrastructure. Critical data lives in spreadsheets, agency decks, and siloed tools. Without a unified system, it is nearly impossible to see what content is performing or where to invest next.That’s why creator pay transparency matters. Of course, it’s about fairness—and that’s non-negotiable. But it’s also…

Here are the four main factors that impact your SEO Score. A. Technical SEO As the name suggests, technical SEO includes a website’s technical aspects that enhance its search engine ranking and visibility. It involves optimizing the website’s structure, speed, indexing, and other technical components to ensure that search engine crawlers can easily crawl and index the site’s pages. Also, broken internal or external links on your site can have a negative impact on your SEO and cause a drop in rankings. Luckily, there are tools like SEO checker that can provide an analysis report of your site’s SEO and…

Virtually all video on the internet is comprised of thousands or millions of individual raster images, or frames. While compression greatly reduces the file sizes, each frame is still essentially a raster image that is resolution-dependent, and the video itself is frame-rate-dependent. You cannot make the video larger or add more frames after it is rendered. Lottie attempts to bring the advantages of vector graphics to animation. Lottie animations store vector data that is resolution-independent and allows vector shapes to be animated directly on a webpage or within an app. A Lottie animation is perfect for animated logos and elements…

Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can increase customer loyalty, improve engagement rates, and support revenue. To help deliver personalized content in a sustainable way for your business and business goals, I have put together a content personalization guide. In this guide, I will walk you through what content personalization is, why…

By Gabriella Vitelli  When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn profile can open doors, spark conversations and put you directly in front of recruiters.  But in recent years, LinkedIn has undergone a major glow-up.  What was once strictly a space for resumes and job listings has evolved into a powerful content platform—and it’s changing the…

Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity  Claude  Google’s AI Overviews  Bing’s Copilot It’s an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing.  Since generative search is relatively new, marketers are in desperate need of GSO tools to track and monitor their optimization efforts.  In particular, they need help tracking their visibility in prime AI features like source panels: In-text citations are also important like this example from Perplexity: Brand mentions and suggestions are also powerful:…

The Penpot team is not slowing down on its mission to build a free design tool that not only offers powerful design features but is also well-integrated with code and modern development practices. In its latest release, Penpot, as the first design tool ever, introduces support for native design tokens. Let’s take a closer look at this concept and how you can employ it in your process.It’s already the fifth time I’m writing to you about Penpot — and what a journey it continues to be! During this time, Penpot’s presence in the design tools scene has grown strong. In…

Tom Green is leaving Denver NBC affiliate KUSA after more than forty years in broadcasting.He started his Denver career in 1982 after working at ESPN in Bristol, Connecticut. He returned to the station in October 2017 after working for 15 years at KWGN in Denver.“I drove from Bristol, Connecticut, to Denver in the very first days of 1982. My first stop, once I hit town, was 9NEWS – the “old building” – at 1089 Bannock St. I’d left ESPN for a job in Colorado – a place I’d only read about, or seen on TV,” he wrote in a goodbye…