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As more and more adults become sexually active, it is important to keep in mind the best practices for leading a healthy and safe sex life. In the United States today, 1 in 5 people have a sexually transmitted infection, leaving many wondering what factors may lead them to be at a higher risk for infection. Research shows that where one lives, their choices, their identity, and their sexuality are all major players in the equation. Different areas of the United States carry a higher risk for contracting an STI, as well as for different types of STIs. For…

Ever wondered how to get a blue check mark next to your Instagram handle?? You don’t need to be Paris Hilton to get verified on Instagram, but you do need to meet some specific requirements. If you’re curious about how to get verified on Instagram but don’t know where to start, we’ve got you covered.  Here’s a step-by-step guide on Instagram verification, including tips for how to increase your chances of approval. What is Instagram verification? Instagram verification is a process that grants a blue check mark to accounts that Instagram deems notable and authentic. This badge signifies that the…

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy.When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those keywords, and avoid wasting money bidding on ones you already rank for…

Modern logo design is a collection of classic and trending elements, all of which combine together to create a brand mark that feels fresh. Today’s modern design is exemplified by sleek lines, simple lettering, color, and highly defined elements. Here, we’ll look at trends in modern logo design with examples from large companies and smaller brands. Whether you’re gearing up for a minimal design, love gradients, like hand-drawn imagery, or have a clear need for a responsive logo, we’ll have you covered with these trends and examples. 1. Minimalization         Drop the embellishments. Logos that feature a…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Personalization is the key to ensuring that your content performs. One size doesn’t fit all. Each segment that represents your audience has different needs and problems. So, for your content to offer value, it should provide solutions to answer questions in the minds of your audience. Publishing generic content is like screaming in front of a crowd. You may be able to make the noise, but you won’t be able to convey your message. Just creating personalized content isn’t enough. You need to work on your delivery mediums as well. There are different communication channels that you can consider for…

Anonymous Google reviews allows users to leave feedback on businesses without revealing their identity. Whether positive or negative, some people prefer anonymity when posting online reviews. In this guide, we’ll explain how you can leave an anonymous Google review, what it means for businesses, and why some people choose to post anonymously. What is an Anonymous Google Review?An anonymous Google review is feedback left on a business’s Google profile without revealing the reviewer’s identity. Though hidden, it can still affect a business’s rating and visibility. The lack of a clear identity may make it harder to verify the review’s authority. Can You Leave an…

Blogging is still at the heart of WordPress’s strengths. The content management system (CMS) started as a blogging platform and continues to shine. Its goal is to democratize publishing, after all. Those old-school roots are still evident. However, new technologies are here to help you take your blog to the next level. We’re talking (of course) about artificial intelligence (AI). AI tools can make blogging easier and more efficient. They’ll tackle the “boring” stuff while giving you more time to focus on creating great content. Yes, people are now using AI to generate blog posts, but that’s not something we…

The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer marketing trends becomes crucial for planning effective campaigns. I’ve observed many businesses struggle to adapt their influencer strategies quickly enough to capitalize on emerging opportunities. In this constantly evolving space, yesterday’s winning formula can quickly become outdated. The most successful brands consistently monitor and respond to industry shifts with agility. While I wrote about some of these trends in The…

Key takeaways Travis Scott’s Cactus Jack logo will feature on FC Barcelona jerseys for both the men’s and women’s teams during the upcoming El Clásico and Liga F matches. A limited-edition collection designed by Travis Scott, including hoodies, jackets, and retro footballs, will be available starting May 9. The artist will perform live in Barcelona for the first time on May 10, offering a private concert for his most loyal fans. Signed, matchday-quality jerseys will be available in limited quantities through FC Barcelona’s official stores and Travis Scott’s website. A Fusion of Music, Fashion, and Football: The collaboration highlights the…