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Credit cards have become an integral part of modern-day society. They have revolutionized the way people shop, travel, and spend their money. However, the concept of credit cards is not new, and their evolution over the years has been quite remarkable. The history of credit cards can be traced back to the 1920s when oil companies and hotel chains issued their own proprietary cards to their customers. These cards were primarily used for purchases within their respective establishments and were not widely accepted elsewhere. It wasn’t until the 1950s that the first universal credit card, Diners Club, was introduced.…
If you’re a long-time user of TikTok, you may have noticed that it has since evolved beyond its beginnings as a platform for entertaining short-form videos. Today, it hosts content on virtually everything under the sun, including citizen journalism, invaluable insights from professionals across diverse fields, practical tips and tricks for hobbies, real-time news updates, and much more. This evolution has transformed TikTok into not just a source of entertainment, but also a legitimate news outlet and a hub of information, particularly resonating with its Gen Z audience. This shift marks a significant change in how young people engage with…
What Is YMYL?YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can potentially impact people’s happiness, health, financial stability, or safety.Google has designated YMYL as an important concept in its Search Quality Rater Guidelines—a comprehensive document for the real people tasked with manually evaluating websites and pages displayed in search results.Why?Google recognizes that YMYL pages providing inaccurate or low-quality information have the potential to do harm.For example, the webpage below explaining how to improve credit scores is a YMYL piece of content. Because any inaccurate or misleading advice on the topic could negatively…
A once-revered perk of some tech workplaces, the status of ‘side project time’ seems to have slipped in recent years. Frederick O’Brien believes it deserves a comeback.There seemed to be a hot minute when the tech industry understood the value of idle tinkering and made a point of providing ‘side project time’ as an explicit working perk. The concept endures — I’m lucky enough to work somewhere that has it — but it seems to have been outpaced in recent years by the endless charge toward efficiency.This seems a shame. We can’t optimize our way to quality solutions and original…
TikTok can feel like one big mystery sometimes. You see creators blowing up overnight with killer hooks and viral trends, and you’re like, How do I get in on that magic? Spoiler alert: it’s not just luck — it’s strategy. And the good news? You don’t have to spend hours figuring it out on your own. Welcome to the ultimate shortcut: a TikTok marketing template pack that’s like attending a secret ad agency meeting. This pack includes content ideas, ad scripts, transitions, and hashtags—everything you need to make your TikToks stand out while being easy to execute. Think of this…
Today, brands can inconveniently get spoilt for choice when targeting customers in the digital space. There are tens of digital marketing channels to choose from — and probably a newer one when you’re reading this. However, the challenge lies not in the abundance of options but in strategically selecting channels that drive brand visibility and convert leads effectively into loyal customers. With over 5 billion internet users worldwide, the potential for global reach is staggering. More importantly, with the right digital marketing strategy, you can reach up to 9 out of 10 American adults daily with personalized messages. In this…
The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in search queries through live chat and get perfectly and uniquely written content hosts several advantages for those looking to create more content rapidly and scale their online businesses. Webmasters can also create codes faster than they can manually and this can be used to compliment or replace developers. However, this may also present more challenges with increased competition across the digital…
While every designer may have a different plan when it comes to building a website, they do have a common checklist. No matter how you try to avoid it, there are a few elements every website should (and usually does!) include. From plenty of whitespace and great images, to search functionality and clear calls-to-action, these common elements are the things that users expect when it comes to using a site with ease. Today we’re taking a look at ten elements you should prioritize on your website, perfectly designed examples of each, and tips on how to use each in your…
By Sean Tinney July 9, 2024 You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting. Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create…
Follow-up emails are more than just a polite reminder—they are a powerful tool that can turn potential missed opportunities into successful outcomes. If written correctly, they can set you apart and keep you front and center in a crowded inbox. Plus, they can help you generate prompt responses, building relationships. This article will highlight key strategies for crafting an effective follow-up email that drives meaningful action. You’ll also see examples of follow-up emails you can use. Let’s dive in! 5 Tips to Craft the Perfect Follow-Up Email At this point, we have to start with the basics. Here are the…