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LGBTQ+ Pride has existed long before corporate America chose to acknowledge it and will exist long after. For many, Pride means liberation and finding meaning and community in queer identities. To publicly show pride in one’s LGBTQ+ identity has historically come at a steep cost, with many devoting their lives to queer liberation movements, and far too many losing their lives for the same reason. Choosing to celebrate Pride is to partake in the rich but tumultuous history of supporting LGBTQ+ rights. To stand with the LGBTQ+ community during June – and all year round – is to take a…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
It’s a new year, and we’re excited to share some fresh resources for web developers. This month’s collection includes tools for AI-powered search, Git repository summaries, browser automation, and more. Whether you’re looking to streamline your workflow, experiment with new technologies, or improve your projects, these resources are a great start for 2025. Without further ado, let’s dive in! MiniPerplx is a minimalistic AI-powered search engine that helps you find information. Built with Vercel and Grok, it can retrieve information from sources such as the web, YouTube videos, Twitter posts, and academic papers and research. Gitingest is an open-source tool…
Top of the Ticker: Spectrum is taking on CNN en Español, Telemundo, and Noticias Univision with the launch of Spectrum Noticias, its new 24/7 national Spanish-language news network.Anchor Patsi Arias kicks off news coverage each morning, followed by Philip Klint in the afternoons. Maria Rozman will serve as the senior director, news, leading editorial content for the network, which has also established bureaus in Los Angeles, New York City, Florida, and Texas.Spectrum Noticias is available on Spectrum lineups in its 41-state service area.Nationwide Pitch: Fox News is expanding its “For All America” slogan with a new promo campaign that puts…
Brands have to make difficult decisions when it comes to where they invest time, money, and resources for their influencer marketing programs. The social media platform landscape is often hard to predict, making it challenging to know what will earn the most return on investment (ROI).Traackr’s 2025 Influencer Marketing Impact Report surveyed 1,000 Millennial and Gen Z consumers in the US, in order to determine which social platforms are the most impactful for influencer marketing. This article was updated on October 30, 2024 with new consumer social media and influencer marketing data.The Best Social Platforms for Influencer MarketingInfluencer marketing has the power…
Peer-to-peer lending eliminates the formal and complex aspects of traditional banking loans. P2P lending platforms directly connect lenders and borrowers, with all transactions completed easily online. Lenders invest initial capital into businesses and earn returns for every loan they make. These investment solutions generate higher returns than government bonds, traditional savings accounts, and certificates of deposit (CDs). With the right peer-to-peer lending platforms, you can earn returns of over 10%. When investing with a P2P platform, you have access to all the borrower’s information, including their credit score and the interest rate you will receive. As a lender, you decide…
One of the most promising aspects of the Gutenberg block editor is the ability to add your own custom blocks. They can consist of just about any type of formatted content or functionality you can imagine. And while you can certainly build your own custom blocks, sometimes that’s a bit like reinventing the wheel. This is especially the case when you want to add a common element such as a testimonial, post listing, or timeline. Most likely, these blocks already exist and can be easily added to your website. Since Gutenberg’s inclusion in WordPress core, the developer community has released…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share an eight-step framework you can use to create an effective B2B content marketing strategy for your business. It’s a strategy that will help generate fresh leads for your business. Let’s jump right in. Step 1: Get to Know Your Customers An effective B2B content marketing strategy starts with…
AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you look now. This has created the need for marketers to begin optimizing their content for GAI search tools in addition to traditional search engines. Among the emerging generative search optimization (GSO) techniques, digital PR stands out as one of the most effective. Digital PR (public…