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A new analysis by Gruber Law of recently released 2022 crash data is painting a grim picture of distracted driving across the U.S., revealing alarming increases in collision rates, injuries, and fatalities, many of which could have been prevented. Researchers tracking distracted driving behaviors by state, crash type, and behavioral trends found that distraction behind the wheel is now present in nearly 6 out of every 10 trips taken in the U.S. Despite nationwide efforts to crack down on device use while driving, this risky behavior continues to rise, fueling an uptick in personal injury claims and fatal accidents.…

Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs.Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18 months, going from 5.4k visits to over 22k visits. In addition to international marketing activities, he oversees localization efforts across 14 languages and constantly evaluates new possible languages.One of his most eye-opening wins? After switching from Continental Portuguese to Brazilian Portuguese,…

Are you thinking about or wanting to create a portfolio of your best work? Or, perhaps you want to compile a fashion lookbook? If either of these scenarios describes your situation, read on. This collection of free InDesign portfolio and lookbook templates will appeal to a broad audience and offer a convenient way to present your latest fashion shots or portfolio work. While these templates can be used outside of the photography, fashion, or beauty industries, some design elements will appeal specifically to those niches. These professionally designed InDesign templates are an excellent asset for those looking for a quick…

With summer finally at our door, it is time to start planning your ultimate summer vacation. Travel can be the most stressful process, and those feelings of stress are not what you want to imagine on your dream relaxation trip. With the help of TikTok travel accounts, you can leave all the stress of planning up to the creators themselves!  In recent years, one of the biggest trending topics on TikTok has been travel. Tons of accounts have appeared with some of the best travel deals and destinations. TikTok travel accounts have become instrumental in what travelers choose to do…

Analyzing your competitors is crucial for understanding how to beat them. In this article, we review the top 16 competitor monitoring tools that can help you stay ahead of your competition.We go over both paid and free competitive analysis tools to help you find a tool regardless of your budget.What Are Competitor Monitoring Tools?Competitor monitoring tools help businesses track and monitor their competitors’ business, marketing, and sales activities. They can help you: Uncover keywords you should target with SEO content Optimize your ad campaigns Improve your social media marketing and email marketing campaigns Find and win over your competition’s dissatisfied customersWhether you’re…

What is a Lottie animation file? Learn the ins and outs of what Lottie is and what makes it tick. Where Lottie animations work best: Websites, apps, UI prototypes, videos, etc. You name it, Lottie can add motion without worrying about file size. How to integrate them smoothly: The smartest ways to add Lottie animations to your projects without slowing things down. Tips for using animations effectively: Subtle motion enhances design, but too much can make your project look messy. Where to find free Lottiefiles animations: There are plenty of great resources for high-quality, ready-to-use animations.  We’ll show you…

Ever ask a 12-year-old Gen Alpha kid about working? To them, the peak of making money is an influencer screaming, “Hit that like button and smash that subscribe!” Do they want to work in an office? Hell no. They want to find old shoes, restore them, and then sell them to Hypebeasts who rock MSCHF items on TikTok.  According to a LEGO x Harris Poll survey, more than one in three Gen Alpha kids want to be influencers when they grow up, ranking it above doctors or astronauts. Their dream job isn’t a corner office; it’s cornering the resale market…

Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t just tracking content marketing metrics. It’s knowing which numbers truly matter and how they translate to actual business value. Without this clarity, your content marketing remains a cost center rather than a profit driver in the eyes of your organization’s leadership. This guide tackles the content marketing ROI challenge head-on. I’ll show you exactly how to calculate, track, and optimize…

Cooking influencers bring the art of food to life through engaging content that inspires their audiences to get creative in the kitchen. Whether they’re sharing easy-to-follow recipes, culinary tips, or unique twists on classic dishes, these creators offer a fresh perspective on food and dining. With a focus on everything from home-cooked meals to gourmet techniques, cooking creators build communities of food lovers by combining passion, expertise, and visually stunning presentations. Explore our curated list of top and rising cooking creators in the United States, United Kingdom and France.To receive a deeper dive into each influencer, and see what brands they…

Meet our newest book, “Accessible UX Research” — now available for pre-order. Michele A. Williams takes us for a deep dive into the real world of UX research, with a roadmap for including users with different abilities and needs. Purchase now to get your copy as soon as it’s available, and to save off the full price. Pre-order the book.UX research can take so much of the guesswork out of the design process! But it’s easy to forget just how different people are and how their needs and preferences can vary. We can’t predict the needs of every user, but…