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The most successful campaigns today are built around multi-cycle partnerships that span not just a season but an entire training, performance, and recovery lifecycle.In an era where fitness goals are tracked 24/7 and sports fandom is fueled by personal connection as much as by performance, the smartest brands aren’t chasing viral moments — they’re embedding themselves into daily athletic routines.From pre-season training content to real-time game-day activations and off-season recovery narratives, the top campaigns map to a 365-day relationship arc with audiences.Brands that treat influencer collaborations as micro-endorsed ecosystems, rather than one-off posts, are achieving lower CAC (customer acquisition cost),…

Glitch effects are a great way for making a statement with your photos or graphics. However, manually creating these effects can be difficult. Luckily, Photoshop actions provide a simple solution. Glitch effect Photoshop actions are pre-made adjustments or edits that allow you to create digital effects that mimic the look of technological glitches, malfunctions, or distortions. By applying these actions to photos or graphics, you can add a unique and eye-catching aesthetic to your design work. The actions streamline the process and can save you time and effort while allowing you to experiment with different styles and settings to achieve…

Automation isn’t just streamlining tasks—it’s reshaping entire industries. As businesses grapple with rapid digital transformation, no-code automation platforms like Zapier are empowering millions to innovate effortlessly. In this episode of The Speed of Culture podcast, Matt Britton talks with Wade Foster, CEO and co-founder of AI-powered automation platform Zapier, about the rise of AI-driven automation, innovative strategies behind Zapier’s massive growth, and why empowering creativity with technology is reshaping the business landscape.From a bootstrapped startup to a company valued at $5 billion, Wade has taken Zapier to new heights while championed accessibility in technology, revolutionizing workflows for over 2 million businesses…

The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification (CMMC) 2.0. This streamlined revision of the original model represents a significant shift in how defense contractors must demonstrate and maintain compliance with cybersecurity requirements. If your organization works on government contracts involving Controlled Unclassified Information (CUI), staying ahead of these changes is imperative. The road to CMMC 2.0 can feel daunting for many contractors, but leveraging a CMMC Assessment Service is one of the most effective ways to ensure your organization is on the right track.…

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We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips will help you focus on what’s important right now. In collaboration with our Principal SEO, Alex Moss Artificial intelligence is making every part of SEO faster and more efficient, from keyword research to real-time performance tracking. Tools like Semrush and Ahrefs help you plan content quickly and uncover opportunities you might have missed. These platforms use data in new ways…

Interested in building a carousel but don’t know where to start? You’re in the perfect place! Today we’ll explore the best CSS and JavaScript carousel tutorials Envato Tuts+. What is a carousel on a website used for?  Carousels are often found on the front pages of website. They serve a variety of purposes, from aesthetic enhancement to functional content delivery.  Here are a few ways you might find them in UI design:  For highlighting key content. Carousels are excellent for drawing attention to specific items or features. An eCommerce site might use a carousel to spotlight best-sellers, deals,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” to Google. Mueller’s answer was clear: “It’s usually a sign they have a broken sitemap generator setup. It has no positive effect. It’s just a lazy setup.” The discussion shows a common frustration among SEO pros. The original poster was upset after following Google’s rules…

Lost in a sea of UX files, docs, PDFs, and scattered decisions across Slack, Dropbox, Notion, and Figma? We talk a lot about organizing Figma, but what about a sensible folder structure for all UX assets? Let’s fix that. Kindly powered by Smart Interface Design Patterns.Are you also getting lost in all the files, deliverables, shared docs, PDFs, and reports related to your UX work? What about decisions scattered everywhere between email, Slack conversations, Dropbox folders, SharePoint, Notion, and Figma?It’s too easy to lose important assets and too difficult to find them just when you need them. While we often…