Browsing: Influencer Marketing

AI is no longer a futuristic add-on in marketing. It has become the engine behind some of the strongest advertising…

Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With…

The eight-day Jewish festival of Hanukkah celebrates light, tradition, and togetherness. The winter holiday offers brands a unique opportunity to…

I recently had the pleasure of hosting a breakout session at Traackr’s IMPACT NYC event with the incredibly talented and…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

Running behind on Black Friday planning? Here are 12 last-minute, high-impact strategies brands can use to maximize BFCM revenue using…

Brands are sitting on an overlooked competitive advantage. Every day, millions of people on Reddit explain their frustrations, compare products,…

Debbie Soon Rui Yi, better known simply as Debbie Soon, may be widely recognised as JianHao Tan’s wife, but there’s…

For those looking for an energy burst in the morning, a shot of espresso is the way to go. Celebrate…

Which brands will win this holiday season?New Traackr data reveals a growing truth in beauty: holiday success is not won…