Browsing: Influencer Marketing

With the advancement of technology over the past few decades, brand marketing strategy has continued to evolve. With the ability…

The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down…

Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos,…

In a world where oversharing feels like the default, there’s a quiet but profound shift underway. The loud, crowded spaces…

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With…

In today’s digital landscape, Instagram has become a powerful platform for businesses and influencers alike. With its visual appeal and…

Ouch—that was another marketing strategy collapsing into a pile of nothing with a bang, and that hurt! But why?! The…

Over the past few years there have been quite a few trends making their way around social media that have…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…

The wellness industry is booming—and no, it’s not just the avocado toast crowd driving that growth. With the global wellness…