Browsing: Influencer Marketing

By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you…

In an era of constant change—rising customer expectations, regulatory shifts, and new technologies—the insurance industry must rethink how it communicates…

When brands complain about influencer platforms, they rarely say, “I need more charts.” What you see instead, is a pattern…

Social media feeds are no longer built around who you follow. Platforms are pivoting to an interest graph, serving content…

Once the Halloween decorations are hung, for marketers, the Holiday season is upon us. As marketers prepare for the November…

Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean…

The loudest complaint from real estate pros right now isn’t “I need more tools”—it’s “I’m drowning in them and still…

Ever scrolled through your feed and felt that spark of motivation after watching someone crush their workout goals? That’s the…

Women of all ages should feel represented and valued within the beauty industry. “Mature” women – with lines, wrinkles, gray…

Influencer marketing has entered its most mature phase yet. Over the past year, economic shifts, AI innovation, and the explosion…