Browsing: Influencer Marketing

SAN FRANCISCO (August 8, 2024) – Social media may appear saturated with beauty content, but audiences are more engaged than…

Influencer marketing has officially entered its maturity era. What used to be a channel powered by one-off posts and seasonal…

AI is transforming influencer marketing by removing guesswork, predicting performance, and automating the busywork so marketers can focus on creativity…

Soft skills are often treated like invisible superpowers—essential but hard to define, measure, or teach. Yet in a world flooded…

AI is no longer a futuristic add-on in marketing. It has become the engine behind some of the strongest advertising…

Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With…

The eight-day Jewish festival of Hanukkah celebrates light, tradition, and togetherness. The winter holiday offers brands a unique opportunity to…

I recently had the pleasure of hosting a breakout session at Traackr’s IMPACT NYC event with the incredibly talented and…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and…

Running behind on Black Friday planning? Here are 12 last-minute, high-impact strategies brands can use to maximize BFCM revenue using…