Browsing: Influencer Marketing

“In times of economic uncertainty, it’s tempting for brands to decrease marketing budgets. But cutting marketing during a recession is…

Every content marketer has been there: staring at a bloated content library, unsure whether to update, delete, or ignore that…

Marketers are renegotiating what “exclusive” means on creator channels. Creators increasingly treat lockouts as a priced, time-boxed add-on—not a default—and…

Renowned athletes are making waves not just on the field, but in the other industries, such as beauty and fashion.…

Since last year, Pride Month marking has gotten quieter. Brands that once loudly waved the rainbow flag, have gone silent,…

Key takeaways TikTok commits $1.5 million to MrBeast’s #TeamWater campaign, targeting $40 million for sustainable water solutions. 84 countries of…

It might not be New Year’s Resolution season anymore, but today is still a great day to keep yourself fit!…

The Love Island USA Season 7 cast just touched down in Fiji and they’re ready for love, drama, and, if…

How can marketers ensure every euro of influencer spend drives maximum impact? What if your quarterly budget could flex and…

In today’s fast-paced digital world, traditional advertising faces growing challenges. Consumers are increasingly turning away from conventional ads, instead placing…