Browsing: Influencer Marketing

Recent studies warn that as people lean heavily on AI assistants for quick answers, they risk cognitive offloading: outsourcing thinking…

Key takeaways Budgets for creator marketing surged 171% year-over-year, signaling the industry’s shift from experimentation to proven performance. Two-thirds of…

Forget follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter more than numbers. These rising stars cultivate…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram.…

In 2025, OnlyFans processes over $7.2 billion in payments, supports 4.6 million creators, and paid record dividends to its owner,…

When it comes to dynamic personalities in Singapore’s content creator scene, Nicolette Callie (@nicolettecallie) is a name that pops up…

A Traackr and Glossy survey found that 81% of marketers say that their biggest challenge in influencer marketing is finding…

By 2025, the sheer volume of medical information has reached an unprecedented scale. Every day, thousands of research papers, clinical…

Sellers on TikTok Shop are learning that profitability isn’t decided at checkout—it’s decided after. Sellers ask the same hard questions:…

Scroll-stopping, trendsetting, and impossible to ignore—the social media scene is alive with talent, and famous influencers in Singapore are leading…