Live streaming has exploded in popularity, transforming the way audiences connect with personalities online. In Singapore, this trend has given rise to a new wave of digital icons who not only entertain but also influence purchasing decisions and shape online communities. With brands increasingly turning to KOL marketing to reach engaged audiences, live streamers have become some of the most powerful voices in the digital space. Here are 10 of the most influential live streamers in Singapore you’ll want to keep an eye on.
1. Cheryl Chin (@cherb8ar) – 129K followers
Boasting over 132K followers on Instagram, Cheryl Chin has become a standout figure in Singapore’s live streaming scene. A proud mom and founder of Miracle Glow, “your all-in-one for collagen, UV protection, debloating & digestion,” she shares her journey juggling family, entrepreneurship, and personal passions. Cheryl’s live streams, often focused on fashion and beauty, are filled with vibrant energy and relatable insights. Her talent for engaging viewers, sharing lifestyle tips, and building a loyal community has made her not only a prominent live streamer but also a trusted partner for brands leveraging influencer marketing to grow their reach.
2. Qiu Ting (@bongqiuqiu) – 2317K followers
With an impressive following of 280K, Qiu Ting has firmly established herself as one of Singapore’s leading influencers. Her live streams captivate audiences with a lively blend of humour, personal anecdotes, and real-time engagement. From discussing trending topics and offering glimpses into her daily life to hosting fun interactive games, Qiu Ting’s authenticity and magnetic personality keep viewers coming back for more. Her ability to connect genuinely with her audience has made her a true standout in the live streaming world.
3. Denise Teo (@deniseteojiaqi) – 317K followers
Denise, better known as “supercatkei”, has made a name for herself in Singapore’s live streaming scene with her lively and approachable persona. Her streams offer a captivating mix of gaming, music, and behind-the-scenes glimpses into her life, keeping fans entertained and engaged. Beyond streaming, Denise is also an accomplished host, bringing her charisma and energy to events and live sessions. Her ability to connect with audiences has earned her a loyal following that eagerly tunes in to everything she does.
4. Debbie (@debbwie) – 505K followers
Debbie Soon has cemented her status as one of the top SG streamers. As the founder of Starry Jewellery, she blends her passion for fashion and beauty into her streams, offering style tips, product showcases, and a glimpse into her entrepreneurial journey. Debbie’s warm and relatable personality keeps her audience engaged, making her a trusted voice for trends and a go-to influencer for brands looking to leverage KOL marketing to connect with dedicated followers.
5. Emily Tan (@emmtann) – 43.5K followers
Emily has captured the hearts of Singapore’s live streaming audience with her vibrant and relatable content. Her streams are a fun mix of lifestyle tips, personal stories, and interactive segments, keeping viewers entertained and coming back for more. With her natural charm and genuine connection to her audience, Emily has built a loyal following that trusts her voice—making her not just a streamer, but a true influencer in the digital space.
6. Rachell (@aglimpseofrach) – 42.5K followers
Rachell Ng, known as @aglimpseofrach, is a dynamic influencer and entrepreneur whose live streams cover fashion, beauty, fitness, and daily life. A devoted dog mom to Poofie and Ori, she brings warmth and authenticity to every broadcast. Beyond streaming, Rachell founded Gym Squad Active and now leads SoyCraft, a stylish pet accessories brand she once loved as a customer. Her genuine personality and business acumen make her a standout in Singapore’s live streaming scene and a trusted partner for KOL marketing.
7. Sher Ng (@sherrng) – 43.5K followers
Sher Ng has carved out a niche in Singapore’s live streaming scene with her Twitch streams, covering everything from gaming sessions to casual “just chatting” broadcasts. Known for her love of Miffy and her playful, relatable personality, Sher brings a unique charm to every stream. Together with her friend Leah, she co-founded SeptemberSisters, a fun streaming duo that shares great deals and hosts interactive sessions. Sher’s mix of creativity, humour, and community-building makes her a standout for viewers looking for both entertainment and authentic engagement.
8. Leah (@mizcheifmagik) – 42.6K followers
Leah is a vibrant live streamer whose content blends her passions for K-pop, fashion, and travel into lively and relatable broadcasts. As one half of SeptemberSisters with Sher Ng, she hosts fun and interactive streams that share great deals, style tips, and behind-the-scenes glimpses of her life. Leah’s energetic personality and genuine connection with her audience make her a must-watch figure in Singapore’s live streaming scene.
9. Mavis Syn (@mavissyn) – 24.9K followers
Mavis Syn is a vibrant content creator known for her engaging live streams and relatable lifestyle content. She frequently shares her adventures in Singapore and beyond, giving her audience a glimpse into her daily life and experiences. Her authentic and approachable style resonates strongly with Gen Z viewers, making her a standout figure in the local live streaming community and a great choice for brands looking to connect with younger audiences.
10. Jasmine (@jasminelhr) – 133K followers
Jasmine, a proud mom, has made a mark in Singapore’s live streaming scene with her dynamic mix of trend discussions, personal stories, and interactive segments. Her engaging personality and ability to connect authentically with viewers have earned her a loyal and growing fan base, establishing her as a prominent influencer and a trusted voice amongst SG streamers.
Conclusion
Singapore’s live streaming scene is bursting with talent, creativity, and influence, and the personalities featured here are leading the charge. From fashion and beauty to gaming and lifestyle, these influencers are not only entertaining audiences but also shaping trends and driving engagement across digital communities.
Whether you’re a brand looking to tap into Singapore’s dynamic live streaming market or simply seeking fresh and engaging content, these top influencers offer a wealth of opportunities.
To connect with the ideal influencers and maximise your brand’s reach, consider leveraging Kobe’s comprehensive influencer marketing platform. Discover how you can collaborate with leading personalities and elevate your brand’s visibility through KOL marketing—reach out to us today!
CONTACT US
