In a digital space often dominated by beauty, lifestyle, and entertainment, some creators stand out by offering something deeper. Denise Soong is one of them. Known for blending intellect, authenticity, and purpose, she has built a personal brand that goes far beyond social media aesthetics. Today, she is recognised not only for her online presence, but also as the founder of an MOE-registered mathematics tuition centre that is quietly reshaping how students approach learning.
Here are five fun and meaningful facts about Denise Soong, her tuition centre, and her journey from content creator to education entrepreneur.
1. She Built Her Tuition Centre Before She Quit Her Corporate Job
Long before Denise officially became a full-time entrepreneur, she was already juggling a very different world.
After graduating from university, Denise took on different 9-to-5 corporate roles. While she was grateful for the stability and professional growth, she always felt something was missing. She wanted a career that allowed her to make a direct, tangible impact on people’s lives. Education, in particular, stood out as the space where she felt she could truly contribute.
The turning point came during Singapore’s circuit breaker period. With more time at home, Denise began teaching mathematics online in the evenings. After finishing work at 7 or 8pm, she would immediately log on to virtual classrooms and teach students late into the night. What started as a small passion project quickly gained traction through word of mouth.
Her schedule eventually became packed with back-to-back lessons, leaving her with almost no free time. The decision that followed was not easy. She had just received a promotion and pay raise, and the world was still navigating uncertainty during the pandemic. Walking away from stability was terrifying, but Denise took the leap.
In 2021, she officially incorporated Puzzles Education Studio.
2. Puzzles Education Studio Is Built on Depth, Not Memorisation
Puzzles Education Studio is not just another tuition centre focused on drilling questions and memorising formulas.
Denise’s teaching philosophy centres on understanding how mathematics actually works. Her approach emphasises breaking down concepts, exploring patterns, and teaching students how to think critically rather than rely on rote methods.
As she puts it, if students want to truly understand math, get into the details, and come out confidently tackling exam papers, they need more than shortcuts. They need clarity, structure, and strategy.
At Puzzles, students learn techniques, problem-solving frameworks, and exam strategies that help them navigate unfamiliar questions. This focus on thinking over memorising has made the centre especially appealing to students who struggle with confidence or feel overwhelmed by mathematics.
The studio caters to lower secondary, upper secondary, and JC mathematics, supporting students through key academic milestones with a consistent, methodical approach.
3. Every Class Is Capped at Just Eight Students
One of the most distinctive features of Puzzles Education Studio is its strict class size limit.
Each class is capped at eight students. Once that number is reached, enrolment for the class is closed.
This decision was intentional. Denise wanted to ensure that every student receives sufficient attention, feedback, and guidance. Smaller class sizes allow her and her team to identify learning gaps quickly, adjust teaching pace, and engage directly with each student during lessons.
In a landscape where many tuition centres prioritise scale, this commitment to quality over quantity sets Puzzles apart. Parents appreciate the personalised attention, and students benefit from a learning environment where questions are encouraged and progress is closely monitored.
4. She Represents a New Kind of Female Influencer in Singapore
Denise’s online presence challenges traditional expectations of what an influencer can be.
While she maintains an engaging and polished social media aesthetic, her content is rooted in substance. She shares insights about education, discipline, personal growth, and the realities of building something meaningful from the ground up. This balance has resonated with audiences who are looking for authenticity rather than surface-level trends.
As a female influencer in Singapore, Denise represents a shift toward creators who are valued not just for visibility, but for credibility. Her background in education and entrepreneurship adds depth to her platform, making her someone audiences trust and relate to.
This blend of intellect and relatability also makes her an interesting case study in influencer marketing, where influence is increasingly measured by impact rather than follower count alone.
5. Her Influence Extends Beyond Social Media Metrics
What makes Denise particularly compelling is how seamlessly her online influence translates into real-world impact.
Many of her students and parents discover Puzzles Education Studio through recommendations and shared experiences rather than aggressive advertising. Her credibility as an educator reinforces her online presence, while her content humanises her role as a teacher and business owner.
This organic growth reflects a broader trend among famous influencers in Singapore who are leveraging their platforms to build businesses grounded in expertise. Denise’s journey shows that influence does not have to be confined to product endorsements or viral content. It can also be about trust, consistency, and delivering genuine value.
By staying true to her purpose and values, Denise has built a brand that supports both her students and her audience, proving that influence and impact can coexist meaningfully.
Final Thoughts
Denise Soong’s story is a reminder that the most compelling creators are often those who build something real alongside their online presence. From late-night virtual lessons during the circuit breaker to founding an MOE-registered tuition centre, her journey reflects courage, clarity, and commitment to making a difference.
As the creator economy continues to evolve, stories like Denise’s highlight the power of authentic expertise and people-first influence.
If your brand is looking to collaborate with creators who bring credibility, purpose, and real impact to the table, GetKobe can help. GetKobe connects businesses with the right creators, builds meaningful campaigns, and helps brands grow through thoughtful, performance-driven influencer strategies that resonate with real audiences.
Image Credit: @denisesoongeelyn
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