Meet Charlotte Mei de Drouas: a French-Chinese nutritionist, presenter, and sustainability advocate sprinkling her magic across Singapore. With a mission to simplify nutrition science and help people savour food without guilt, she’s become a go-to voice for wholesome living. Let’s dig into her story!
1. She Started as a “Clean Plate” Influencer (Before It Was Trendy)
After graduating with a nutrition degree in 2015, Charlotte returned to Singapore and spotted a gap: eco-awareness here lagged behind other countries. Cue her genius (and deliciously simple) solution. She launched her Instagram page, @thecharlottemei, snapping photos of her empty plates after meals to spark conversations about food waste. This quirky move not only kickstarted her journey into influencer marketing in Singapore but also paved the way for her nutrition firm, workshops, and even media gigs like hosting radio and TV shows. Talk about turning leftovers into leverage!
2. A Cooking Competition Changed Her Career Recipe
Stuck in a dull 9-to-5 job, Charlotte stumbled on an ad for Eat List Star—a hunt for Singapore’s next Jamie Oliver. Despite being a home cook amidst professional chefs, she threw her apron into the ring. Spoiler: She clinched second place, proving flavour and nutrition can coexist. The win opened doors to TV shows (Crave), radio hosting, and collaborations that put her on the map as a relatable key opinion leader in nutrition and sustainability (KOL marketing alert—brands love her authenticity!).
3. She’s a Kitchen Wizard Who Loves Plants (and Sara Lee Cake)
Charlotte’s YouTube series, The Charlotte Mei, serves up fuss-free recipes like banana-fig cake that even kitchen newbies can nail. A plant-focused diet advocate, she debunks myths about meatless meals: “Swap steak with lentils or chickpeas—you’ll stay full without the calorie overload!” But don’t think she’s all kale and quinoa. She’s unabashedly Team Ice Cream (chunky bits, please!) and swears by retro Sara Lee pound cake. Balance, right?
4. Her Closet Is as Thoughtful as Her Meals
Sustainability isn’t just a buzzword for Charlotte—it’s a lifestyle. She skips fast fashion for ethical brands, asking: “Who made this? Where? How?” For events, she rents outfits or borrows from sustainable labels, proving style doesn’t need to cost the planet. Pro tip: Timeless pieces > trendy throwaways.
5. She Found Her Calling Through Food (and Family Dumplings)
Career confusion? Been there. While applying for universities, Charlotte realised her passion for food—sparked by her French dad’s and Chinese mom’s home-cooked feasts—was her true north. Studying nutrition in the UK gave her tools to navigate body image struggles and sparked her “aha!” moment: “Food isn’t just fuel—it’s culture, joy, and connection.” Now, she shares that wisdom through her channel, urging folks to cook more and stress less.
Conclusion
Charlotte Mei isn’t just a nutritionist—she’s a storyteller, a kitchen rebel, and a sustainability cheerleader. Whether she’s whipping up plant-based meals or rethinking fashion choices, her journey reminds us that small, intentional choices can create ripple effects. Hungry for more? Follow her plate… and her passion.
In a world hungry for genuine connections, your brand deserves more than just visibility—it deserves a story that resonates. GetKobe partners with top influencers of various tiers who weave your message into compelling narratives that captivate audiences and foster trust. Whether you’re targeting niche communities or broad markets, we ensure every collaboration aligns with your vision, driving not just engagement but enduring loyalty. Ready to create campaigns that move hearts and minds? Reach out today—let’s make authenticity your strongest asset.
Image Credit: @thecharlottemei
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