When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn profile can open doors, spark conversations and put you directly in front of recruiters.
But in recent years, LinkedIn has undergone a major glow-up.
What was once strictly a space for resumes and job listings has evolved into a powerful content platform—and it’s changing the way people build their brands online. The shift really picked up during the pandemic, when many professionals turned to LinkedIn as a way to stay connected, share insights and develop their voices in a suddenly virtual world.
In response, LinkedIn rolled out creator-focused features like newsletters and video tools and even launched programs like the LinkedIn Creator Management initiative (now known as Top Voices). They also updated their algorithm to reward real engagement—authentic conversations, useful advice and relatable stories—over passive likes and shares. The result? A platform that’s become a go-to for thought leadership, storytelling, and content creation.
One creator who’s really leaned into this evolution is Jessica Morrobel. A content strategist and personal branding expert, Jessica has built an engaged community by sharing real, valuable insights about career growth, personal development and branding. Her posts feel more like advice from a mentor than a sales pitch and that’s exactly why they work. She’s proof that showing up consistently with helpful, human content can turn a LinkedIn profile into a personal brand powerhouse.
LinkedIn today is so much more than a digital resume—it’s a stage for ideas, stories, and creativity. And whether you’re a job seeker, marketer, or aspiring creator, there’s never been a better time to start showing up authentically on the platform.
