NeoReach is thrilled to announce our USIMS x Paris Olympics campaign has won a Viddy Award! Our campaign was submitted under the Influencer Endorsement Campaign sub-category of the Marketing / Advertising Campaigns category and received the Gold Award.
The Viddy Awards is run by the Association of Marketing and Communication Professions (AMCP). Since 1994, the AMCP has been conducting the Viddy Awards, formerly the Videographer Awards, with professionalism, expertise, and fairness. Viddy Awards, with the industry, has evolved immensely since 1994, including long and short-form content, broadcast and non-broadcast television programs, commercials, social media videos, podcasts, remote learning, animation, and virtual and augmented reality.
The Campaign
USIMS wanted to become the household name of eSIM providers but knew this was going to be a feat: they were going to be going up against giants in a highly competitive and saturated market such as Verizon and T-Mobile. They turned to us at NeoReach to ensure that they could reach their goal.
USIMS was looking for their brand name to be known worldwide and we, at NeoReach, knew we could provide that. USIMS and NeoReach leveraged one of the biggest stages of global events to showcase how USIMS helps the world stay connected.
NeoReach activated creator Marta Mielczarska, a macro travel and lifestyle vlogger with 1.4M followers on Instagram, for this campaign. USIMS flew both her and her fiancé out to Paris for them to be able to attend the 2024 Paris Olympics Opening Ceremony. Landing in Paris a few days before the event, Marta and her fiancé were able to explore Paris using USIMS as a way to stay connected, navigate the city, document their travels, and share all of the amazing moments with friends and family back home.
Throughout 2024, NeoReach activated 48 creators across 16 different regions to promote USIMS in their native languages, enabling USIMS to reach a global audience and helping them become a viable competitor in the eSIM space. The 2024 campaign alone has generated over 20M views, 371K downloads, and 19.5K new customers.
Want to learn more about how successful our campaign was or see some of our creator’s content? Check out the case study here!
Thank you Viddy Awards!
We can’t thank the Viddy Awards enough for this recognition of our campaign! Winning this award is a perfect start to what is shaping up to be an incredible year for NeoReach that you won’t want to miss.
This article was written by Alyssa Micalizzi
