NeoReach recently had the honor of visiting NYU’s Media, Culture, and Communication Department. During our visit, we were able to speak on our expertise in influencer marketing and the Creator Economy. Professor Ted Magder, Special Advisor for Policy, Strategy, and Innovation and Assistant Professor of Media, Culture, and Communication, invited us to speak to his class of over 50 students. Professor Magder is a long-time reader of our reports and guides and directs his students to use our data analysis within them as a classroom resource and even as required course material.
NeoReach CEO James Michalak spoke to Magder’s class on the company’s role in the Creator Economy. He explained the process we take when it comes to creating and launching influencer strategies for our clients and creators.
The Creator Economy is an ever-evolving ecosystem. That said, NeoReach prides itself on adapting to how quickly things change by following the data. Whether it’s tracking emerging platform trends, campaign performance benchmarks, or influencer market shifts, our insights guide our brand strategy.
Using our data-backed insights, NeoReach also spoke to the students about our recent acquisition of Influencers.com. We were able to discuss with them that NeoReach is evolving with the Creator Economy. NeoReach is no longer just a tool for brands, but one for creators as well. Influencers is paving the way for us to manage an exclusive roster of creators in-house.
About NeoReach’s world-class content, Magder had to say, “NeoReach’s reports are an essential resource for teachers and students interested in the Creator Economy. Comprehensive, insightful, and pleasing to the eye, NeoReach reports offer lots of ‘teachable’ moments. No discussion of social media or the Creator Economy would be complete without them.”
We are so humbled that our research and content are being used in higher education settings. We are proud to educate the next generation of content creators and business professionals in the Creator Economy. NeoReach has long valued higher education, working closely with universities to give students internship opportunities. Universities NeoReach has worked closely with in the past include the University of Southern California, the University of Central Florida, Princeton University, and many more. Many who started as interns at NeoReach (including our CMO, Steph Payas) have gone on to become integral, full-time employees.
We are now looking for interns for the summer and fall semesters – if you’re interested in applying, please check out our LinkedIn page for all job and internship opportunities. We offer internships in every aspect of the Creator Economy – from hands-on experience of talent management, working behind-the-scenes on campaigns for Fortune 500 companies like NVIDIA, and pitching the brands themselves on an actual creator strategy. We’d love to hear from you! Apply now!
This article was written by Alyssa Micalizzi
