When it comes to famous influencers in Singapore, one name that has steadily risen in popularity is Royal Pek Wen Yang. Known for his bright smile and entrepreneurial spirit, Royal is now a host, performer, and popular male influencer who’s carved a unique path for himself in the digital world. From building a media company to running his own salted egg snack chain, he’s a true example of what happens when creativity meets business hustle. But who exactly is he beyond the screen? Let’s dive into five fun facts about Royal that you should know.
1. He’s One of the Core Talents of Double Up
Royal made waves by being part of Double Up (DU), a media company that focused on creating Mandarin social media content at a time when such content was lacking in Singapore. The company specialised in comedy skits that resonated with audiences, quickly gaining traction for their humour and relatability. Royal himself became affectionately known as DU’s “阳光老板”, the sunshine boss, thanks to his cheerful personality and ever-present smile. His involvement in DU also set the stage for his journey into the world of KOL marketing, proving that he knew how to connect with audiences in ways that went beyond entertainment.
2. He Took a Big Leap from Finance to F&B
With a double major in economics and finance from Singapore Management University, Royal was originally a trader. In fact, his initial career goal was simple: “make lots of money.” But fate had other ideas. Together with two friends, Royal ultimately co-founded Xian Dan Chao Ren, a Taiwanese-style salted egg snack chain. What began as a side hustle quickly turned into a full-time commitment, with Royal eventually leaving his stable trading job to put all his effort into the venture. While the transition came with stress and risks, it also showed his willingness to challenge himself and make the most of his opportunities.
3. He Learned Marketing from YouTube
Believe it or not, Royal had little to no formal training in marketing when he first started. Instead, he taught himself everything from scratch, and his go-to resource was YouTube. From case studies on brands like Starbucks to practical tips on advertising, Royal absorbed it all. Today, he’s in charge of all the marketing for Xian Dan Chao Ren and doubles as the brand’s face on TikTok, where he has nearly 70k followers. His online persona leans into a cheeky, Chinese-speaking “ah beng” vibe, but in real life, he’s articulate and fluent in English. His hands-on learning journey shows that sometimes, the best classroom is the internet.
4. He Performed Live at the Singapore Chinese Cultural Centre
Adding to his list of talents, Royal recently stepped into the world of music performance. He took part in the TGIF Music Station, a collaboration between the Singapore Chinese Cultural Centre (SCCC) and YES 933, themed around “TikTok Singers Edition.” Though he admitted to being nervous and even critical of his own performance, Royal still described the experience as unforgettable. For him, singing on stage wasn’t just about showcasing a hidden talent, but also about cherishing opportunities to connect with audiences in new and exciting ways.
5. His Biggest Sacrifice Is Time with Loved Ones
Behind the charisma and entrepreneurial success, Royal admits that running a business has its emotional costs. One of the hardest sacrifices he’s made is the time spent away from family, friends, and loved ones. The long hours of managing operations, balancing books, and thinking ahead for the next day often leave him drained, sometimes without energy to socialise even when he wants to. It’s a reminder that behind every successful entrepreneur, there are countless unseen compromises, and Royal is no exception.
Conclusion
From comedy skits to salted egg snacks, and from TikTok content to live performances, Royal Pek Wen Yang wears many hats with charm and determination. His journey reflects resilience, adaptability, and the courage to step out of one’s comfort zone. Whether you know him as the “sunshine boss,” the TikTok personality, or the F&B entrepreneur behind Xian Dan Chao Ren, one thing’s for sure: Royal is a multi-talented figure whose story is still unfolding.
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Image Credit: @royalpek
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