Twice a year, the world’s elite gather for the spectacle of Paris Haute Couture Fashion Week. During this week, fashion becomes art, and the world watches the glamor and glitz of the fashion show. You don’t want to miss this biannual event, even from behind your phone screen. We are offering exclusive insights by spotlighting the top influencers to follow for an insider view of the event. Influencer coverage of events such as these helps shape public perception, increases brand value and awareness, while boosting real-time engagement.
Read on for your inside scoop on Paris Haute Couture Fashion Week.
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The Power of Influencers at Paris Haute Couture Fashion Week
When it comes to huge, luxurious events such as these, influencers provide raw, real-time content that traditional media can’t. Audiences these days adore behind-the-scenes content. They want to be brought behind the curtain and see what really goes on at Paris Haute Couture Fashion Week.
Not only do influencers give special insight into the event overall, but creators can also amplify designer visibility, further celebrating the art of fashion. Influencers are paramount to launching new trends and setting the tone for what’s next.
The Must-Follow Influencers for Paris Haute Couture Fashion Week 2025
1. Camille Charrière (@camillecharriere)
Camille Charrière is a writer, fashion influencer, and content creator known for effortlessly blending French elegance with modern chic. She is a regular attendee to Paris Haute Couture Fashion Week and posts about the events on her social media. You can expect behind-the-scenes stories, intimate designer interviews, and curated front-row experiences from Camille.
2. Bryanboy (@bryanboy)
Bryan is a veteran of fashion influencing with bold commentary and a unique perspective. Bryan engages directly with designers. If you’re looking for unfiltered coverage, with a bit of wit and charm, Bryan is your go-to.
3. Tina Leung (@tinaleung)
Tina is known for her vibrant style and inclusive approach to fashion. She frequently posts collaborative content with fashion houses and up-and-coming designers. If you want to keep your finger on the pulse of all the fashion trends, then Tina’s content is certainly for you.
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4. Tamara Kalinic (@tamara)
Awarded a spot on Time’s top 100 fashion influencers list, Tamara is a self-described “pharmacist in fashion.” She is a luxury fashion guru with a cinematic content creation style. Tamara delivers stunning reels, backstage glam, and exclusive pre-show previews. For a polished look into the backstage goings-on of Paris Haute Couture Fashion Week, be sure to follow Tamara.
5. Wisdom Kaye (@wisdm)
Menswear icon and TikTok powerhouse Wisdom Kaye offers a peek into the attending couture shows with a Gen Z lens. Wisdom adds a fresh, street-meets-high-fashion commentary.
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6. Léna Mahfouf (@lenamahfouf
Léna graces our screens as a French influencer and digital creator with cross-generational appeal. From Léna, we can expect humorous vlogs, French-style tips, and fun, shareable content.
7. Chriselle Lim (@chrisellelim)
Gracing our screens with elegance and editorial finesse, Chriselle Lim is not only a top Paris Haute Couture Fashion Week influencer, but she is also the owner and co-founder of two fashion brands, as well as an ambassador for others. Chriselle gives us a sleek, polished behind-the-scenes look, all while bringing personal storytelling into haute couture coverage.
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How to Engage With Paris Haute Couture Fashion Week Like an Insider
If you want the VIP look into Paris Haute Couture Fashion Week all from the comfort of your cell phone screen, be sure to use key hashtags such as #PFW2025, #HauteCouture, #FrontRowDiaries. Pick your favorite influencer and watch their stories and live content during showtimes. Finally, follow designers and brand pages mentioned by influencers so you can keep your finger on the pulse of the hottest fashion trends of the season.
Be sure to keep tabs on different platforms:
- Instagram for visual updates.
- TikTok for fast-paced BTS and trend reactions.
- YouTube or Substack for long-form vlogs and style reviews.
Why Your Brand Should Pay Attention
It may not be as impossible to collaborate with an influencer at Paris Haute Couture Fashion Week as it at first may seem; influencers attending the events often offer short-notice partnership opportunities. Even if your brand is not collaborating directly with an influencer, your brand can use its coverage as an early indicator of what is gaining traction, both inside and outside of the fashion world. Similarly, engaging with influencers’ content surrounding the event adds a layer of relevance to your brand’s presence, even if you are not directly collaborating with influencers.
Make sure you assess Long-Form vs Short-Form Content: Which is Better for Your Brand?
Conclusion
Paris Haute Couture Fashion Week is not an event you want to miss! Be sure to follow some of these big-name fashion influencers for real-time couture insights. Additionally, keep an eye out for any last-minute brand deals. Finally, use this event to keep your finger on the pulse of up-and-coming trends.
This article was written by Ava Fischer
